tajitsu 20111003 tc

10
This is our story... Tajitsu was formed out of a company formerly known as ICU Intelligence ICU was founded 2006 based on artificial intelligence (AI) research at Chalmers University, offering systems for Predictive CRM, Fraud & Audit and Problem Gaming (“Playscan”) ICU was sold to Svenska Spel (Swedish National Lottery) in 2010, but for political reasons only the Problem Gaming business was sold In 2011 Tajitsu was formed to leverage the core ICU technology with a specific application in CRM, Fraud & Auditing Time estimate: .60 se

Upload: klas-moberg

Post on 20-Jun-2015

332 views

Category:

Investor Relations


2 download

DESCRIPTION

Short introduction of Tajitsu Industry

TRANSCRIPT

Page 1: Tajitsu 20111003 tc

This is our story...

• Tajitsu was formed out of a company formerly known as ICU Intelligence

• ICU was founded 2006 based on artificial intelligence (AI) research at Chalmers University, offering systems for Predictive CRM, Fraud & Audit and Problem Gaming (“Playscan”)

• ICU was sold to Svenska Spel (Swedish National Lottery) in 2010, but for political reasons only the Problem Gaming business was sold

• In 2011 Tajitsu was formed to leverage the core ICU technology with a specific application in CRM, Fraud & Auditing

Time estimate: .60 sec

Page 2: Tajitsu 20111003 tc

The CRM Challenge

• Increased Competition: Competition for new and retention of old clients has never been more intense nor more expensive then today as well as tomorrow....

• High Churn: Online gaming is anonymous, operators need to make experience more relevant and personal for the players to build loyalty- The challenge is to do it without spending even more on marketing

• This is near impossible with current technology, even though more data exists than anywhere else

• Our solution offers the ultimate analytical CRM tool!

Time estimate: .30 sec

Page 3: Tajitsu 20111003 tc
Page 4: Tajitsu 20111003 tc

Case 1: Svenska Spel

• Svenska Spel used our core technology to predict Problem Gaming

• The system identified over 90% of the players that are about to become problem gamblers

• And..

Time estimate: .30 sek

Page 5: Tajitsu 20111003 tc

Case 2: Bot Detection

• One of the biggest online operators used our technology to identify Poker Robots, analyzing over 13 million players

• “BotGuard identified all the known robots playing, and also discovered several new, previously unknown robots with an accuracy over 99%”

Time estimate: .30 sek

Page 6: Tajitsu 20111003 tc

Case 4: Bank Marketing Simulation

• A major Swedish bank used our technology to build a sales forecasting and simulation tool with only 2-3% error margin

Page 7: Tajitsu 20111003 tc

Our Product & Services

1. ONLINE DASHBOARD• A web-based tool where our clients can log in and handle campaigns, get reports &

campaign simulations.

2. AN ANALYSIS SERVICE • That imports data from the customers databases, analyzes, forecasts and presents the

result based on the customers objectives.

3. CONSULTATION SERVICES• To further analyze the result from the main analysis and through this create best

practice campaign recommendations that fits the customers objective.

Time estimate: .30 sek

Page 8: Tajitsu 20111003 tc

Unique Selling Point

• Offer a service, not technology, as a ”One-Stop-Shop”

• State-of-the-art Artificial Technology, proven to have outperformed other methods in several benchmarks

• Numerous successful case studies directly applied to the online gaming industry

• Offer value add analysis: reports plus solution specific to the client concern, as well as the ability to do real time marketing simulations

• In-depth experience in the gambling. Continually develop and focus our services to fit the needs of the market

Time estimate: .30 sek

Page 9: Tajitsu 20111003 tc

Our Business ModelPay-For-Performance

• We know what we can do to our clients bottom line....

• A small pre-analysis start-up fee + Rev share 20 %

• Example:

- We increase sales by 10 % at the same time as we keep the same marketing budget

- The average gross win per operator is $46m, the increase is $4.6m

- 20%/80% split: $ 920k

Time estimate: .20 sek

Page 10: Tajitsu 20111003 tc

CAPITAL STRUCTURE

• Milestones to Date: - Company formation, completed developed of solution, all sales and investment documentation completed

• Existing Investment: €50,000

• Current Capital Requirement : €700,000

• Use of Proceeds

- System development & Staffing € 400.000

- Marketing & sales € 140.000

- Expansion € 160.000

• Target Valuation: €3.5m

Time estimate: .30 sek