take advantage of the tiny screen: sell more with mobile
DESCRIPTION
The whole world is going mobile. Is your dealership prepared? This webinar covers how your dealership can leverage the power of mobile for selling and servicing cars, and satisfying more customers, profitably. The mobile world can be overwhelming when you are first getting started. Join this webinar to learn about this exciting new marketing channel.TRANSCRIPT
Take Advantage of the Tiny Screen:
Sell More with Mobile
David Sawyer EVP Sales & Business Development
Advanced Mobile
Presenter
David Sawyer Engineer III
EVP Sales & Business Development
(512)663-9123
• Mobile Phone internet usage is expected to leapfrog PC usage by 2013 Google
Mobile Trends - Automotive
• 88% of US mobile phone users are more likely to buy from an auto dealer who has a mobile website Brand Anywhere and Luth Research
• Google searches done on mobile phones have grown 500% over the last 3 years Google
• 53% of all mobile searches related to a product resulted in a purchase. eMarketer.com
• Custom graphic/style designs
• Flexible functionality – Maps, Schedule Service, Specials/promotions,
– Flexible Search options, Social Media linking, Video
linking, etc…
• Works on ALL devices
• Mobile leads – highest quality
• Mobile Redirect – turnkey code
• Great App promotional platform
Custom Mobile Websites
The Foundation of your successful mobile strategy
• Appealing Designs • Intuitive Search • Large Photos (search result, listing details) • Robust Data • Clear calls to action • Average time on Site 4 – 6.5 minutes • Average Page Views per Visit – 6 - 15
Engagement = Leads
Mobile Search – Generate GREAT Leads
Mobile Tools – Custom Content, Geolocation Maps
Mobile Tools – eBrochure
Mobile Tools – eBrochure
Mobile Web – Integrate Window Sticker Texting
Mobile Web – Integrate HTML Site w/Send2Phone
Send2Phone
Send2Phone
Send2Phone
Mobile Web – Integrate HTML Site w/Send2Phone
Performance
Leads, Leads, Leads, Leads
• TextChat with Dealer
• Click2Call Dealer
• Email Dealer
• Send eBrochure
• Mobile ID - Sticker Texting
Dealer TextChat
Instant
Interactive
Web-Based
Text Message
Track able
24/7 Managed
– OLD becomes NEW
Dealer TextChat
Americans text 3 X’s more than phone calls made
Accommodate folks who prefer texting over talking
• Add to mobile & standard websites
• Put Text Message Marketing on steroids (window sticker texting, Keyword, Send2Phone, etc.)
Generate high quality leads
Dealer TextChat – Mobile Website Integration
Dealer TextChat – Notifications (web, SMS, email)
Dealer TextChat – Chat Management
Dealer TextChat – SMS Keyword & Mobile ID promotion
- Text ADP to 45555 with questions on 0% Text AC to 45555 for info on 0%
Custom Designed, Native Technology
Put the power of
native smartphone
technology to work
for your dealership
Robust, Native Inventory Search
Service & CRM
Integrate to Mobile Scheduling Tools
Integrated Mapping – Driving Directions
We don’t close our App
Map/DD fully integrated
Cool Tools
Push Notifications
Push Notifications
Notifications Center
Compelling
lead generation tool
Cell-UR-Car™
Vehicle Details
Capture Critical Details
If YES – take Photo If YES – take Photo
Native Technology - Camera
Drive Sales
Cell-UR-Car a great lead Cell-UR-Car™ - a GREAT Lead
Control the conversation with the consumer
Subject: A Cell-UR-Car trade-in lead from your mobile application - 2008 Chevrolet Cobalt 2dr Cpe LT Coupe jayme has a car to sell or trade in. Please see the details below:
Contact Details: Name : jayme
Email : [email protected]
Phone : 3373800179
Purchasing Plans : Within the next 6 months
Vehicle Details: Make : Chevrolet
Model : Cobalt
Trim : 2dr Cpe LT Coupe
Engine Size : 4 Cylinder
Transmission : Automatic
Year : 2008
Mileage : 33000
VIN : Not Provided
Vehicle Condition: Insurance Claims : None
Mechanical Problems : None
Exterior Damage : None
Interior Damage : None
Photos:
36
Promotion is Critical: Mobile-Online-Offline
APP Promotion - Dealer Video
Custom QR Codes
Text Marketing
Text APP to 50123
Users Receive
Dealer Receives
APP – Promotion is Critical (online)
APP – Promotion is Critical (offline)
Custom QR Codes – Award Winning
Text Message Marketing
Text Message Marketing
Mobile ID - Window Sticker Texting
