take me out to the (digitally transformed) ballgame

Take Me Out to the (Digitally Transformed) Ballgame Kevin Delaney, Sr. Writer, Connected Futures Article

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Take Me Out to the (Digitally Transformed) Ballgame

Kevin Delaney,Sr. Writer, Connected Futures

Article

Page 2: Take Me Out to the (Digitally Transformed) Ballgame

connectedfuturesmag.comConnectedFuturesMag.comEXECUTIVE INSIGHTS

Three Tips for Creating a Winning Fan Experience

1. Treat the CustomerLike a Champ

2. Build a Winning Platform

3. Drive the Business.

Page 3: Take Me Out to the (Digitally Transformed) Ballgame

connectedfuturesmag.comconnectedfuturesmag.com

For fans to feel like champs, a winning stadium experience must be mobile, connected, and convenient.

On game day, sports fans expect a high level of mobile engagement and seamless convenience.

ConnectedFuturesMag.comEXECUTIVE INSIGHTS

Page 4: Take Me Out to the (Digitally Transformed) Ballgame

connectedfuturesmag.comConnectedFuturesMag.comEXECUTIVE INSIGHTS

Smart teams know that providing a superior experience is critical to their business.

A 2015 survey found that fans’ demand for in-game digital experiences had doubled in three years. And that trend shows no signs of slowing.

Page 5: Take Me Out to the (Digitally Transformed) Ballgame

connectedfuturesmag.comconnectedfuturesmag.comConnectedFuturesMag.comEXECUTIVE INSIGHTS

“Fan experience is at the core of most teams’ business objectives... Bringing people back, week-after-week, especially if you're struggling a little bit, is essential ...”

- Tod CaflischChief Technology Officer Minnesota Vikings

Page 6: Take Me Out to the (Digitally Transformed) Ballgame

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