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take your leadership to new heightsFebruary 17–19, 2011 • denver, colorado
excellence
results
ed
ucation
leadership2011 exhib it prospectus & sponsorship catalog
As an exhibitor, you are a vital component of the success of the National Conference on Education, and AASA is committed to providing you a forum to present your products and services to the education leaders and decision makers expected to attend.
Exhibitors are encouraged to share their viewpoints and concerns with AASA or an Exhibitor Advisory Committee (EAC) member throughout the year, or on-site at 2011 National Conference on Education.
The Committee provides a communication link between AASA and its exhibitors for the following purposes:
s Reviewing and providing feedback on current and proposed exhibitor regulations
s Reviewing and providing feedback on current and proposed practices affecting exhibitors
s Suggesting ways in which the NCE Marketplace could be improved both from the exhibitors’ and attendees’ perspectives
s Serving as a liaison between AASA exhibitors and Expo management staff
The EAC meets twice a year — during the site visit prior to the National Conference and during the National Conference on Education.
exhibitor advisory committee
JenniFer altiereMarketing Specialist — Trade ShowsARAMARK [email protected]
staci castleberry Event Manager/Association & Event [email protected]
ashley GreccoMarketing ManagerFirstGroup [email protected]
Gwenn mcdanielK–12 Solutions Sales DirectorJohnson [email protected]
Ketul thaKer National Director, Education [email protected]
dana l. t ilGhman, ctsm Trade Show & Events Manager Schoolwires 814.272.7277 [email protected]
Dear ValueD Partner, On behalf of the American Association of School Administrators, I invite you to participate in the National Conference on Education in Denver, February 17–19, 2011. The National Conference on Education is the premier national conference for K–12 school system leaders. It is the most powerful opportunity to demonstrate your solutions, emphasize your corporate objectives, and showcase how your company can help move public education forward. For the 2011 National Conference on Education, AASA has implemented a number of changes and new programs designed to enhance your NCE Marketplace experience:
s Exhibit Hall Hours — AASA has responded to the suggestions of conferences attendees, exhibitors and sponsors and has shifted the event dates of the NCE Marketplace to Thursday and Friday, February 17–18. The adjusted schedule offers attendees more convenient times to visit the exhibit hall, and increases opportunities for sponsors and exhibitors to highlight their products and services.
s Professional development on the NCE Marketplace floor — AASA will host thought leader sessions in the Knowledge Exchange Theater in addition to exhibitor-led sessions for attendees.
s ExpoSuites — exhibitors may rent exclusive suites to hold private meetings and demos with attendees, staff meetings, etc., in the exhibit hall.
s Coffee breaks on Thursday and Friday
s Priority housing for exhibitors — exhibitors who book their space by July 1, 2010, are able to secure preferred accommodations at NCE-designated hotels before they are available to the general public.
Information about these opportunities and other exciting changes, as well as 2011 National Conference on Education attendee demographics, sponsorship opportunities, and the rules and regulations governing exhibitor participation, are included in this Exhibit Prospectus and Sponsorship Catalog.
Thank you for your support of AASA and the National Conference on Education. We look forward to seeing you in Denver!
Sincerely,
Kay M. Dillon Director, Business Development and Exposition Management
claim your share oF
the marKet
purchasing budgetsFrom lowest to largest, the percentages are:
17% under $499,999 13% $500,000–$999,999 20% $1,000,000–$4,999,999 23% more than $5 million 27% uncertain
strengthen your custoMer base
Attendees represent more than
35,000 K–12 public schools in the United States
75% have more than 21 years working in education
64% are superintendents or school executives — decision makers for their school districts
23% are brand new customers who have never been to the National Conference on Education before
Aspiring School System Leader
Central Academic Officer
Chief Business Officer
Chief Financial Officer
College Dean
Consultant
Education Commissioner
Executive Director & Assistant Director
Principal & Assistant Principal
Professor & Assistant Professor
School Board Member
Staff of Department of Education
Superintendent & Assistant Superintendent
Meet buyers FroM eVery district type
31% Suburban
30% Rural/Small School
22% Other
17% Urban
the right audience to build your bottoM line
reserve your opportunity today!
contact kay dillon director, business development and
exposition Management
Phone: 703.875.0761 • E-mail: [email protected]%
20%
36%
23%welcoMe custoMers FroM
across the country, all under one rooF
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Access to an audience of key decision makers with busy work schedulesA unique opportunity to connect with existing clients while networking with new prospects.
Promotion of your participation to AASA’s membership of 13,000 school systems leadersThe National Conference on Education is a must-attend event and is heavily promoted via mailings, targeted e-mails, newsletters, and faxes and every time we speak to our members.
Marketing exposure within The School Administrator — more than 20,000 print impressions each month AASA is dedicated to driving more traffic than ever before to the National Conference on Education and into the NCE Marketplace.
Online exhibitor directory and toolsYour company message will be included in the online exhibitor directory for all members to search.
Dedicated NCE Marketplace hours NCE Marketplace hours are devoted to helping you showcase your products and services without conference competition.
Enhanced audience Brand new conference programming for 2011 will attract a broader attendee base — including cabinet members, school boards and senior management professionals — while continuing to offer high-impact leadership training and invaluable networking to the core audience of superintendents.
On-site exhibitor lounge Relax with your co-workers and network with your fellow exhibitors.
ExpoSuitesA convenient place for exhibitors to hold staff meetings, meet privately with potential clients or host hospitality events.
Additional promotional offerings Get the most for your exhibiting dollar by promoting your participation in and beyond the NCE Marketplace. Mailing list rentals, sponsorship items and more offer promotional opportunities to deliver a more impactful ROI.
Show floor traffic buildersInternet cafés, coffee breaks, relaxation stations, receptions, exhibitor-led professional development presentations, NCE sessions and fabulous prize drawings on the show floors will keep attendees front and center inside the hall.
your investment Goes beyond the boothAt the National Conference on Education, you’ll get more than just a square space on a floor — you have our entire marketing team
behind you with thousands of impressions designed to draw the right attendees to the NCE Marketplace and your booth:
important datesJune 1 Exhibitor space confirmations and invoices begin to go out.
July 1 To be considered for priority hotel placement, exhibitors must have secured their exhibit booth space by July 1.
december 3 Balance due for exhibit space. On or after this date, full payment is required with exhibit applications. 100% cancellation fees apply to cancellations received on or after this date.
February 15–16 Exhibitor move in
February 16 On-site exhibitor registration opens
February 17–19 NATIONAL CONFERENCE ON EDUCATION
February 17–18 NCE Marketplace is open to attendees
February 18 Move out
nCe MarketPlaCe Hours:Thursday, Feb. 17, 2011 • 8:30 a.m.–3 p.m.Friday, Feb. 18, 2011 • 10 a.m.–4:15 p.m.
who should exhibit? If your company provides solutions to enhance the technology, services and facilities at K–12 schools systems,
you will meet your target audience at the National Conference on Education. Exhibits include:
Administrative Software & Products
Associations, Educational & Public Service Organizations
At-Risk Student Services
Athletic Equipment & Services
Audiovisual Materials & Equipment
Auditorium Seating, Bleachers, Signs & Scoreboards
Books, Magazines & Printed Materials
Chalkboards & Bulletin Boards
Colleges & Universities
Communications Equipment & Services
Computer & Electronic Equipment
Curriculum & Instruction Materials
Distance Education
Doors, Shelving & Partitions
Educational Software & Computer-Assisted Training
Facilities Maintenance
Financial Services
Flooring, Wall Covering & Roofing
Food Service Equipment & Management
Fundraising Programs & Services
Furniture
Handicapped Equipment & Services
Heating, Ventilating & Air Conditioning
Insurance
Lockers & Storage Equipment
Maintenance — Building & Grounds Equipment
Management & Consultant Services
Mobile & Relocatable Classrooms
Music Equipment & Materials
Professional & Organizational Development
Recognition & Awards
Reports & Public Information
Safety Education & Security Systems
School Architecture & Construction
School Uniforms
Teaching Aids
Technology
Tests & Assessment Measurement
Transportation
U.S. Government Activities & Services
Wellness Products & Services
priority point systemA point system based on the amount of space utilized in previous years is used. An exhibitor accrues
one point for each 100 square feet of exhibit and ExpoSuite space occupied during each of the most
recent five years. Exhibitors also accrue one point for each year of participation, without limit.
An exhibitor accrues an additional point if exhibit space is booked by July 1, 2010.
show your coMMitMent to public education! contact kay dillon, director, business development and exposition ManagementE-mail [email protected] today!
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sponsorship opportunities
executive leadershipThe leaders of the future require extensive background knowledge and professional development in all aspects of executive leadership, whether they are in a principalship, cabinet level position or head of a school system. These sessions help attendees to build effective teams, use a systems thinking approach for change, understand what succession planning really means and how school level organization increases student achievement.
student achievementStudents of today must be prepared for a global society through innovative instructional practices, curriculum and technology. Sessions will include the hot topics of today coupled with practical application strategies to help school system leaders deal with unions, pay for performance, observations and evaluations as they strive to improve student achievement.
board/superintendent issuesWhether superintendents are new to the job, new to a district or a veteran educator who has to work with a Board of Education, this year’s programming will feature panels of their colleagues discussing BOE/superintendent issues and ways to deal with the myriad of issues that come across their desks every day. Attendees will learn how to build a great relationship, communicate effectively, and deal with problems so there is a win-win solution for everyone.
district manaGementThe economy has put a damper on future innovations for many school systems. At these sessions, attendees will learn how they can work through these turbulent times and survive the economy. They will hear about national standards, leadership techniques and using technology for data driven results. And, they will catch a glimpse at social networking and how current technologies can improve student achievement. Leading with knowledge is powerful!
Focus Zone partnersSupport of each focus zone includes recognition in all general sessions, thought leader series and breakout sessions within that zone.
innovator — $20,000 (exclusive to 1 sponsor For each Focus Zone)All sustainer benefits plus: a sponsor-led breakout session
sustainer — $10,000 Logo recognition on: NCE Web site, opening slides at the general session, conference program, on-site signage
partner — $5,000Acknowledgement on: NCE Web site, opening slides at the general session, conference program, on-site signage
The National Conference on Education is your best resource for targeted and focused
investments. As a sponsor at the National Conference on Education, you maximize your
company’s visibility with these leaders and help set your name apart from the competition.
With a wide variety of choices offered for every budget, AASA helps you customize your
sponsorship for maximum return on investment. Choose programs to fit your marketing
objectives and watch your presence in the industry grow to new levels.
2011 nce educational opportunit ies: Focus Zones
promotional/advertisinG opportunities
badGe holder$10,000 Badges must be worn at all times by all conference attendees. Sponsoring the badges will guarantee visibility of your company logo throughout the conference.
booKstore$7,500The AASA bookstore is an extremely popular feature at the conference. In addition to extensive signage in the bookstore, bags and bookmarks are printed with your company’s logo, and collateral information is packaged with each purchase. All purchases over $150 are also shipped with your company collateral enclosed. Drawing even more traffic to the bookstore, early-bird reviews and author signings are scheduled each day of the conference.
conFerence baGs$30,000Conference bags provide long-lasting visibility for the sponsor. Attendees will receive a conference bag produced with the AASA and sponsoring company’s logos. These are quality bags that will be “a keeper” for all of the attendees. The sponsoring company will also be given the opportunity to place a collateral item in the bags.
exhibit wellness walKinG path$2,500A one-mile walking course on the NCE Marketplace floor will encourage attendees to get moving. Be one of several companies that will gain exposure by way of floor decals directing the course for exercising attendees.
expocard & e-reGistration KiosKs $15,000Your company logo will be displayed on the registration page for the National Conference on Education. After registering, the attendee will receive a confirmation e-mail with your company’s banner and logo. On-site, attendees will receive an ExpoCard that allows them an efficient way to exchange their contact information with exhibitors. Sponsors may imprint a corporate or product logo on the front of the card.
Green room — new! $5,000Receive maximum exposure to all attending Keynotes of the NCE. Gain exposure to General Session speakers through this opportunity to place signage and giveaways in the Green Room. Sponsor is responsible for providing any items.
hotel Key cards — new!$2,500/hotel$5,000 For all hotels in aasa housinG blocKSimple and effective, branded hotel room keys put your company logo in attendees’ hands every day of the event. Strengthen your company’s name recognition with this exclusive opportunity (rights only).
hotel shuttle$25,000The hotel shuttles are a great way to bring brand exposure to your company and/or products. Attendees use these shuttles to provide transportation to and from the convention center and the conference hotels. Sponsorship includes signage at each hotel, slipcovers for the bus seats bearing your company’s logo, and collateral materials distributed at the convention center.
internet caFés (2 available)$20,000Internet cafés are very visible and popular with conference attendees. There will be two cafés with eight computers each located in the NCE Marketplace. Your company logo will be the screensaver on each computer and you will receive special signage at each location.
lunch coupons thursday, February 17, 11:15 am–1:45 pm$1,000 + $8 per used couponAttendees use these special coupons in the convention center restaurants only during this designated time. Reserve this premium opportunity to promote your product or booth on the coupon. These coupons are an excellent booth driver requiring attendees to visit your booth for pick up.
mini maps$20,000Printed with your corporate logo on the front cover and corporate ad on the inside, these mini maps will provide critical information for navigating Denver. All attendees will receive this valuable resource in their registration bag.
nce marKetplace aisle siGns $5,000Placing your company logo on each aisle sign within the exhibit hall provides great exposure and helps attendees navigate the expo floor.
nce marKetplace water stations (4 available)$1,500Sponsoring these four water stations positioned around the NCE Marketplace floor will not only be appreciated by attendees, but will also promote your company via on-site signage and acknowledgement on the Exhibit Wellness flyer inserted in each registration bag.
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GoverninG board receptionwednesday, February 16$15,000This luncheon is typically attended by the 25 members of the Executive Committee, 140 members of the Governing Board and AASA senior staff. This is an exclusive opportunity for the sponsor to meet AASA’s leadership. On-site signage will be provided and your company representative will be introduced and given an opportunity to address the group.
welcome receptionthursday, February 17$25,000This sponsorship provides an excellent opportunity for high visibility during the opening reception of the conference. Sponsorship is limited to two exclusive companies at $25,000 each. Your logo will appear on promotional materials, on-site signage and you will have the opportunity to provide giveaways during the event.
coFFee breaK in the nce marKetplacethursday, February 17 and Friday, February 18$5,000 For one/$7,500 For bothArmed with a delicious cup of coffee, conference attendees will be “caffeine charged” and ready to walk the hall. This opportunity offers your company on-site and event signage, recognition in the Conference Program, and customized cup wraps encouraging attendees to stop by your booth.
exposition oF school architectureFebruary 17–19$10,000AASA’s Architecture Awards and Exhibition, co-sponsored by the American Institute of Architects and the Council of Educational Facility Planners International, honors architects for excellence in educational facility planning, design and renovation of schools to better fit the educational goals of the district and the needs of students. The winning designs will be displayed in the Exposition of School Architecture. Sponsorship of this display includes on-site signage, distribution of collateral material, and a hosted wine and cheese reception.
happy hour in the hallFriday, February 18$5,000Become a sponsor of the Happy Hour hosted in the NCE Marketplace. This opportunity offers your company on-site and event signage, recognition in the Conference Program, and the opportunity to distribute logo napkins at each food station.
president’s receptionFriday, February 18$10,000This is a festive evening reception featuring desserts and mixed beverages. The AASA President hosts this exclusive “invitation only” reception for AASA’s leadership. Your company will receive special signage and recognition at the event.
Federal relations luncheonFriday, February 18$6,000A prominent speaker will address topics in politics and education. Your company will be introduced and a representative given the opportunity to address the group. Special signage and acknowledgement in the Conference Program will also be provided.
past presidents dinnerFriday, February 18$4,000This annual dinner brings together the AASA Past Presidents, their spouses, and the current AASA officers and their spouses. The AASA Executive Director is the host of this event. Special signage and an invitation to attend will be provided.
eFFie Jones memorial luncheonsaturday, February 19$6,000As a networking opportunity for women and minorities, this annual luncheon features a powerful speaker who will address one of today’s most pressing issues. Your company will be introduced and a representative given the opportunity to address the group. Special signage and acknowledgement in the Conference Program will also be provided.
rural breaKFast tbd$4,000This reception is a networking event for AASA members of rural school districts. This is the perfect opportunity to host a social event and address a group of school system decision makers. On-site signage and recognition will be provided.
receptions & special events
proFessional development session in the nce marKetplace $3,000 per sessionA company has the opportunity to nominate a speaker who will hold a professional development session from a theater
located in the center of the expo floor. Special acknowledgement will be provided and included in the Conference Program.
promotional/advertisinG opportunities
pocKet planner — new!call For pricinGThis schedule-at-a-glance is included in conference bags and distributed to all attendees. These pocket-size booklets provide attendees with a quick and convenient reference to sessions and events at the NCE. Print your logo on the back cover and include a corporate ad inside!
attendee mailinG list contact santo scrimenti For pricinG1.800.899.4420 x390 or [email protected] contact pre-registered attendees by sending them an invitation to visit your booth or to your special event! You can also use the mailing list to promote raffles or giveaways. Post-conference lists are also available for follow-up messages. E-mail addresses and mailing addresses available.
relaxation station $5,000These high-traffic stations are visited daily by attendees. Sponsorship includes signage, promotional materials, and the ability to provide station staff with your corporate apparel. Distributing coupons from your booth is an excellent traffic builder requiring attendees to visit your booth for pick up.
usb memory sticKscall For pricinGReceive corporate or product logo recognition on these useful and handy resource tools. Attendees will use them to store and transfer information throughout the meeting and at their offices. These can be placed in the official Conference Bags or used as a booth driver.
exclusive sponsorship items which may be distributed only by aasa-approved corporate supporters are as follows:
AASA Official Badge Holder
AASA Official Conference Bag
AASA Mini Map of Denver
AASA Hotel Key Cards
* No exhibitor other than the official AASA supporter will be permitted to produce/distribute these items at the 2011 NCE. Companies violating this rule will have items confiscated and will lose priority points for the 2012 NCE. Exclusive sponsorship items are subject to change.
conFerence proGram ads The Conference Program will be distributed to all
attendees during check-in at the National Conference
on Education. It includes complete details of the
conference, exhibit hall and other event activities —
extending brand awareness and enhancing the
effectiveness of your program listing. What’s more,
it is also kept and referred to throughout the year by
attendees and shared with their colleagues. Advertising
in the Conference Program is a great way to stand out
and drive buyers to your booth. For print advertising
opportunities in the Conference Program, please
contact Kay Dillon of AASA.
Call: 703.875.0761
E-mail: [email protected]
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nce sponsorship beneFitsConference sponsorship is an excellent way to enhance your corporate image and is an important part of your
marketing plan. Sponsorship allows you to differentiate your product and message. As a sponsor, your company will be
at the forefront of this crucial audience of buyers. You will receive added exposure via the NCE Marketplace, marketing,
promotions and networking events.
As a sponsor of the 2011 National Conference on Education, your company will receive the following benefits based on the total amount of your support:
enhance your visibility, integrate your branding and stand out from the crowd!
reserve your opportunity today!contact kay dillon, director, business development and exposition Management
Phone: 703.875.0761 • E-mail: [email protected]
visionary $30,000
leader $20,000
patron $10,000
supporter $2,500
Acknowledgement on the NCE Web site (www.aasa.org/nce) 3
logo 3 3 3
Acknowledgement on the opening slides prior to each General Session 3
logo 3 3 3
Acknowledgement in the Conference Program 3 logo
3 3 3
Acknowledgement in The School Administrator 3 logo
3 3 3
Acknowledgement throughout the 2011 conference within the convention center 3
logo 3 3 3
Acknowledgement in pre-conference e-mail to attendees 3 3 3 3
Corporate VIP badge ribbons 3 3 3 3
Complimentary conference registrations 36
34
32
One complimentary pre- and post-conference attendee mailing list 3 3
Insert in Conference Bag 3
colorado convention centerhall d
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4Service CloudAASA Health & WellnessAbraham Low Self-Help SystemsAcademic InnovationsAccess1sourceAcellus Learning System — International
Academy ofActiveion Cleaning SolutionsAdaptive CurriculumADT Security Services, Inc.AdvancePath AcademicsALEKS CorporationAlertNowAmerican Education CorporationAmerican Fidelity Assurance Co.American International CollegeAmerican Public UniversityAmerican School & University MagazineAmerica’s Choice, Inc.AppleAPQC EducationARAMARK EducationArmy National GuardAspen Education ServicesAstro TurfAtlantic Research PartnersAXA EquitableBaldrige National Quality Program — NISTBeat the Odds InstituteBlackboard Inc.BoardDocsBridgewater AcademyCampaign for Quality ServicesCarnegie Learning, Inc.CCS Presentation SystemsCDC Division of Adolescent & School
HealthCenter for Educational Leadership at UWCenter for Innovation in AssessmentCenters for Disease Control and
PreventionChampions & Aventa LearningChartwells School Dining ServicesChildhelpCompassLearningConcordiaOnline.NetCook Illinois CorporationCornell CommunicationsCorporate Voices for Working FamiliesCorwin Press, Inc.Council of Educational Facility Planners
InternationalCRS Advanced TechnologyDataworks Educational ResearchDestination ImagiNationDiscovery EducationDistrict Administration Magazine
(Professional Med)Durham School ServicesE & I Cooperative Purchasing/Public
Sourcing SolutionsEdlineEducation Logistics, Inc.Educational CEO SearchEducational Research ServiceEduPlatform: Dreyfous & Assoc.Emergency Communications NetworkE-Rate Online, LLCeSchool NewsEspar Heater SystemsETR AssociatesEventLinkFamily Leadership/Parenting PartnersFirst StudentFlippen GroupForrest T. Jones & Co Inc.Frog PublicationsFuelMaster/Syn-Tech SystemsGallup & America’s Promise AllianceGardening With KidsGCA Services Group, Inc.General ASP Inc.Global Compliance NetworkGlobal ConnectGlobal ExplorersGlobal Partnership SchoolsGlobalScholarGreat American Financial Resources, Inc.Grockit
Handwriting Without Tears, Inc.Harris ConnectHayes Software SystemsHeery InternationalHOPSports, Inc.Houghton Mifflin HarcourtHussey Seating Co.I CAN Learn Education SystemsieLinksIES/What Works ClearinghouseImagine Learning Inc.Indeco Sales, Inc.Infinity Business Group/FARSINGIntand CorporationIntercollInternational Baccalaureate OrganizationInternational Society for Technology in
EducationIQ Air North America, Inc.iSB WorldwideJason Dorsey — The Gen Y GuyJohnson Controls, Inc.K12 Insight, Inc.K12 Systems, Inc.K-12 Teachers AllianceKelly Educational StaffingKnowledge Delivery SystemsLead Your SchoolLearning Sciences InternationalLenSecLifetouchLifeTrack Services, Inc.LJ CreateLong Wing Education ConsultingMactonMAXIMUSMetaMetrics, Inc.Metlife ResourcesMGM Benefits GroupMosaica Turnaround PartnersMulti-Dimensional Education, Inc.My Learning Plan Inc.National Assessment of Educational
ProgressNational Board for Professional Teaching
StandardsNational Center for the Learning
EnvironmentNational Joint Powers AllianceNational Joint Powers Alliance Risk
ManagementNational School Boards AssociationNational School Public Relations
AssociationNational School Transportation
AssociationNational Student ClearinghouseNavajo Jewelry & CraftsNavianceNBC LearnNEC Display SolutionsNeedTheseNetchemia, LLCnFocus SoftwareNorthcentral UniversityNorthrop GrummannotMYkidNova Southeastern University/Fischler
School of EducationOptimum Expense Recovery and
ConsultingOutdoor Aluminum, Inc.PAETECParentLinkPartnership for ExcellencePaxton/Patterson LLCPearsonPFM Financial Services, LLCPhamatech Laboratories and DiagnosticsPitsco EducationPlasco IDPMA Financial Network, Inc.Positive ActionPowerITPreferred Educational SoftwarePreferred Meal Systems Inc.PrepMePro Grass LLC
Rainbow Readers — Simplifed RTIRenaissance LearningRenzulli LearningRM Educational SoftwareRTH Processing, Inc.RTI Action Network/NCLDSAFARI MontageSagus InternationalScholarCentricScholarChipSchool AnnouncementSchool Check INSchool Planning & ManagementSchool Supply OutfittersSchool WebmastersSchoolCenterSchoolDude.comSchoolFusionSchoolMessengerSchoolnet, Inc.SchoolReach Instant Parent ContactSchoolwiresScientific Learning CorporationSeaWorld San DiegoSecuritas Security Services USA, Inc.Selective Service SystemSilver DreamSkyLogix LLCSkyward, Inc.Smart HorizonsSMART Technologies, Inc.SodexoSolution TreeSouthern Bleacher CompanySSC Service SolutionsStratasys 3D Printers & Production
SystemsSubstitute Teaching Division of STEDI.orgSuccess for All FoundationSuccessful Practices NetworkSunGard Public SectorSynoviateachers2parentsTeaching the World Through ArtTell Me MoreThe American AcademyThe Change PlaceThe MarkerBoard PeopleThe MASTER TeacherThe New York TimesThe Ready by 21 PartnershipTherapy Solutions UnlimitedTransportation Logistics Management,
Inc.Tremco, Inc.Truth Be Told — SM EnterprisesTurner Construction CompanyTurning Technologies LLCTutor.comTyler Technologies Inc.U.S. Department of EducationU.S. Department of Education Federal
Student AidU.S. Navy RecruitinguBoostUniveristy of Cambridge International
ExaminationsUniversity of Nebraska Independent Study
High SchoolUniversity of PhoenixUPSLOPE SOLUTIONS LLC.USMEPCOMVacant Property SecurityVALICVaritronicsVH1 Save The Music FoundationVideo InsightVirtual Emergency ServicesVirtual High SchoolW.I.T.S. GamesWorth Ave. GroupX2 Development CorporationXAP CorporationXerox FreeColor PrintersYamaha Music In EducationZaner-Bloser Educational PublishersZonar Systems
early BirD exHiBit rates (rates inCrease By $100 Beginning DeC. 4, 2010)$1,500 per 10’ x 10’ ft. inline booth$1,700 per 10’ x 10’ ft. corner or island booth
$2,000 per ExpoSuite for the entire conference
exHiBit Costs inCluDe:• Pipe and drape to outline your booth• Six (6) exhibitor registrations per
10’ x 10’ booth• Company identification sign• 24-hour perimeter security• Listing in the 2010 Conference
Program**** subject to exhibit information submission date
exHiBit Costs Do not inCluDe:• Carpet or floor covering (required)• Tables, chairs or other furnishings• Electricity• Internet or phone connections
exPosition ContaCt inforMationExHIBIT SAlESKay DillonDirector, Business Development and Exposition [email protected]
OFFICIAl SErVICE CONTrACTOrFreeman Customer [email protected]
ExHIBITOr HOuSING AND rEGISTrATION ASSISTANCEExperient Customer Service*[email protected]* Please copy Kay Dillon on all correspondence: [email protected]
NCE WEB ADDrESS
www.aasa.org/nce
FuTurE CONFErENCESFeb. 16–18, 2012 Houston, TXFeb. 14–16, 2013 Los Angeles, CAFeb. 20–22, 2014 Nashville, TX
2011 Contract for Exhibit Space 143rd Annual Conference & Exposition
February 17 - 19, 2011 • Colorado Convention Center • Denver, CO1. MAIL CORRESPONDENCE TO:
Company/Organization Name (as it will appear in printed materials)
Street Address
City State Zip
Company Main Telephone #
Company Web Address
Contact Name
Title
Contact E-mail
Contact Phone Contact Fax
Contact Address
Contact City State ZipIf your booth will be branded under a product name(s) please list it/them:
_________________________________________________________________
If this company exhibited at NCE under a different name, what was it?
_________________________________________________________________
2. BOOTH SELECTION:
Booth Choice (visit www.aasa.org/nce to view current floor plan):1st Choice: ______ 2nd Choice: ______ 3rd Choice: ______ 4th Choice: ______ 5th Choice: ______ Size of Booth _____ X ______
Please do not assign near _____________________________________ Check One: I will I will not be selling merchandise. Check All Applicable Boxes ExpoSuite Sponsorship Information Requested
3. RATES/PAYMENT: Early Bird Rates Prior to Dec. 03, 2010:
$1,500 per 10’ x 10’ inline booth $1,700 per 10’ x 10’ corner or island booth
Exhibitor Rates Beginning Dec. 03, 2010: $1,600 per 10’ x 10’ inline booth $1,800 per 10’ x 10’ corner or island booth
Rates for exhibit booth space do not include rental furniture or floor covering.
Priority Point System: A point system based on the amount of space utilized in previous years is employed. An exhibitor accrues one point for each 100 square feet of exhibit and ExpoSuite space occupied during the last five years. Exhibitors also accrue one point for each year of participation, without limit. An exhibitor accrues an additional point if exhibit space is booked by July 1, 2010.
FOR AASA USE ONLY
ID Number _____________________________
Date Received __________________________
Booth(s) Assigned ______________________
Booth Size/Dimensions__________________
Total Booth Cost $ _____________________
Balance Due $ _________________________
4. AGREEMENT:I, the undersigned, hereby make contract for exhibit space at the National Conference on Education (NCE) 2011 Exposition. I am an authorized representative of the company and with the full power and authority to sign and deliver this Contract. I hereby agree to the rules and regulations of exhibition with AASA.
Authorized Printed Name Authorized Signature Date
Return Signed Contract to: American Association of School Administrators; ATTN: Exposition; 801 North Quincy Street, Suite 700; Arlington, VA 22203; Phone: 703-875-0706; Fax: 703-528-2146AASA’s tax ID number is: 54-1999773
Payment Method Check – Make checks payable to the American Association of School Administrators – Exhibits
Payment must be received within 10 business days. AASA will accept U.S. funds drawn on U.S. banks only.
Credit Card: (check one) Visa MasterCard American Express Discover Card
Credit Card Number Exp. Date
Cardholder’s Name (Print) Phone
Please note: Mathematical errors in this section of the Contract will be disregarded. Accurate applicable amounts, according to the rate schedule and date payment was received by AASA, will be charged. These charges include the booth space payment and the 3% credit card processing fee.
Last year that this company exhibited at NCE: _________________________
I, the undersigned, authorize the American Association of School Administrators to charge my credit card for the amount listed on this Contract for Exhibit Space plus a 3% processing fee.
Cardholder’s Signature
Amount Being Paid* As of Dec 3, 2010, full payment is required with Contract.
50% Deposit $___________
Or 100% payment $ __________
+ $250 early dismantlement deposit (Refer to Item 4 of the 2011 Exhibitor Rules and Regulations)
+ 3% processing fee (for credit card payments only) $__________
Total $____________
$2,000 per ExpoSuite (Only ExpoSuite rates include rental of furniture and floor covering)
1. Payment Policy — All Exhibit Contracts must be accompa-nied by a fifty percent (50%) deposit of the total booth rental fee for the space requested. Exhibit space is not guaranteed and will not be held without appropriate deposits. Should Exhibitor fail to pay for exhibit space in full by December 03, 2010, AASA shall have the right to retain the Exhibitor’s deposit and resell, use or otherwise dispose the of Exhibitor’s space in any manner deemed appropriate by AASA. Failure to make pay-ment will be considered as a cancellation by the Exhibitor and shall entitle AASA to recover liquidated damages as provided in Cancellations/Refunds below. No goods shall be removed from the Colorado Convention Center until all bills accumulating against Exhibitor are fully paid.
2. Cancellations/Refunds — Cancellations must be made in writing (e-mail is accepted); they cannot be taken over the phone. Any exhibitor canceling booth space on or before 5pm EST, December 03, 2010, will receive a refund less 50% of the total rental cost for each booth requested. Any company can-celing after December 03, 2010 forfeits the entire booth rental fee (no exceptions). Reductions or downsizing in booth space will be treated as booth cancellations; refunds will be made ac-cordingly. Cancellations are effective as of the date of receipt. If a company does not occupy and exhibit in the designated space at the opening of the Exposition, and has not given AASA the required written notice of cancellation, AASA shall have the right to use the exhibit space in such a manner as it may deem in the Expositions best interest. Failure to occupy exhibit space does not relieve the exhibitor from their obligation to pay the full booth rental fee. Any exhibiting company canceling with a balance due is responsible for paying the remainder in full within 30 days of the cancellation.
3. Exhibits, Eligibility, Assignment and Relocation — AASA reserves the right to determine the eligibility of any company or product for inclusion as an Exhibitor. Exhibitor understands and agrees that AASA has sole discretion on the assignment of booths and is under no obligation to assign Exhibitor any of the five booths preferred by the Exhibitor. AASA reserves the right to alter Exhibitor’s assigned location any time in its sole discre-tion if deemed in the best interests of the exhibit. AASA also reserves the right to alter the exhibit hall floor plan at any time.
4. Moving and Removal of Exhibits — Exhibits may be moved into the hall beginning Tuesday, February 15, 2011. No materials can be accepted in the exhibit hall before this time. Exhibits must be set up by 5:00 p.m. on the evening prior to the opening of the exposition. Displays must remain fully intact and manned during exposition hours. Any dismantling or removal of displays prior to specified dismantling hours will jeopardize the Exhibitors participation in future AASA shows, result in loss of priority points, and forfeiture of the $250 Early Dismantlement Deposit. AASA shall refund the Early Dismantlement Deposit via the original form of payment post conference provided the Exhibitor has acted within the provi-sions of the 2011 Exhibitor Rules and Regulations. In case of attachments or other legal proceedings brought, AASA reserves the right to take charge of exhibits.
5. Subletting Space — No Exhibitor shall assign, sublet, or apportion the whole or any part of the space allotted to him, or them, or exhibit therein, any other goods, apparatus, etc. than those manufactured or sold by the Exhibitor in the regular course of business. Sub-divisions and subsidiary organizations that share space with a parent company will not be recognized as an exhibitor.
6. Exhibit Services and Exhibitor Appointed Contractors — As a convenience to Exhibitors, AASA has selected certain firms as official contractors for the 2011 Exposition, with labor and equipment to be provided at prevailing rates and terms. The of-ficial service contractor for the AASA’s National Conference on Education is Freeman. AASA assumes no liability or responsibil-ity whatsoever related to the performance or nonperformance by such firm or firms. Exhibitors who plan to have an Exhibitor Contractor (other than the official service contractor) unpack, erect, assemble, dismantle, and pack display/equipment must abide by the following regulations: The Exhibitor shall notify AASA in writing by January 27, 2011, the name of the contractor, address, and the supervisor who will be in atten-dance. Failure to make such notification will result in refusal of admission to exhibitor appointed contractors.
7. Displays — Exhibitors must adhere to IAEM guidelines for all displays/exhibits. Exhibitor displays which do not meet IAEM guidelines must be approved by Show Management prior to the conference. Exhibitors who assemble a display that does not meet IAEM guidelines or obstructs sight to other exhibitor booths will have their booths moved, rearranged, or dismantled at the exhibitor’s expense.
8. Empty Crates and Boxes — Exhibitors may not store containers, crates, or boxes in their booths. AASA has the right to enforce this policy at the exhibiting company’s expense. All Exhibitors may request that the official service contractor store empty crates and boxes for reuse prior to the opening of the exposition. Excelsior and paper will be removed from all packing boxes before going to storage.
9. Shipments of Exhibits — All shipments by rail, motor freight,
or air must be prepaid and made on a straight bill of lading and carefully prepared to show number of pieces, weight classifica-tions, carrier, routing to show, delivering carrier, etc. A copy of bills of lading and notice of shipment should be mailed to the official service contractor at the address listed in the Exhibitor Service Manual. Shipments made in Exhibitors own truck or not covered by bills of lading must be accompanied by a delivery ticket showing number of pieces, weights, etc. All shipments must be prepaid. Shipments consigned to the official service contractor will be received, handled, sorted, and delivered to the Convention Center docks at the rates listed in the Exhibitor Service Manual. All labor will be at prevailing rates. Minimum charges will be listed in the Exhibitor Service Manual.
10. Placement and Care of Exhibit Space — All goods of reasonable weight and bulk will be placed in exhibit space by AASA or its appointed contractors. Exhibitor shall properly pro-tect and maintain its exhibit space and appurtenant property. Exhibitors shall pay AASA or its designee the cost of restoring Exhibitor’s space and appurtenances to the condition as of initial use by the Exhibitor; reasonable wear and tear expected.
11. Floor Covering — All Exhibitors must carpet/cover the floors of their entire booth area. Any booth not carpeted by 5 p.m. on the evening prior to the opening of the exposition will be done so by Freeman at the Exhibitor’s expense.
12. Exhibitor Admission and Access — Exhibitors earn six (6) complimentary registrations per 100 square feet of space (or each 10 x 10 booth rented). Additional exhibit registrations may be purchased for $59.00 each. All company representa-tives must register upon arrival and wear AASA furnished identification badges at all times. Exhibitor registrations are non-transferable and non-refundable. Exhibitors and distribu-tors will be allowed to enter the Exhibit Hall ONE HOUR before the Exposition opens each day. There are no exceptions to this policy.
13. Conflicting Meetings and Social Activities — In the interest of the success of the entire convention, Exhibitor agrees not to extend invitations to meetings, receptions, or other social events, or otherwise encourage attendee absence from the convention or Exhibit Hall during official show hours. Exhibitors must obtain approval from Show Management for all activities planned during the course of the convention. AASA reserves the right to request and enforce cessation of any non-approved activity as it sees fit.
14. Food and Beverage — Any food and beverages larger than 2 oz. sample size may only be distributed in the exhibit hall with prior approval by Show Management. If approved, all food and beverages must be ordered from the official caterer designated by the convention facility.
15. Prize Drawings and Promotions — All drawings, promo-tions, prizes and related activities must be pre-approved by Show Management prior to the conference and exposition. No drawings or sweepstakes that require the purchase of raffle or lottery tickets are permitted. Drawings must be available to all paid AASA attendees (except persons under 18 years of age, exhibitors and exhibit personnel, and AASA staff). Registration for drawings must be done within the confines of the rented exhibit booth(s) and may not distract from other exhibitor dis-plays. No cash prizes, automobiles, or food/beverages may be awarded as prizes. Exhibitors cannot require attendees to be present to win. AASA reserves the right to request and enforce cessation of any activity as it sees fit.
16. Exclusive Sponsorship Items — Exclusive* sponsor-ship items which may be distributed only by AASA-approved corporate supporters, are as follows: AASA Official Badge Holder, AASA Official Portfolio Bag, AASA Mini Map of Denver. *No exhibitor other than the official AASA supporter will be permitted to produce/ distribute these items at 2011 Na-tional Conference in Education. Companies violating this rule will have items confiscated and will lose all priority points for 2011 National conference on Education. Exclusive sponsor-ship items are subject to change.
17. Insurance — AASA shall not be liable for loss or dam-age of any article of equipment or property of Exhibitor that Exhibitor may suffer during installation or removal or during the exhibit itself, by reason of robbery, fire, accident or any other destructive cause. Insurance must be placed by the Exhibi-tor. Exhibitor shall, at its own expense, secure and maintain through the period of the exhibit, inclusive of move-in and move-out days, the following insurance: (a) workers’ compensa-tion insurance; (b) employer’s liability insurance with limits not less than $1,000,000 each accident; and (c) comprehensive general liability insurance with limits not less than $1,000,000 each (occurrence combined single limit) for bodily injury and property damage. Required comprehensive general liability and liability insurance policies shall name AASA, its affiliates and their respective officers, directors, agents, and employees, as additional insurers.
18. Indemnification and Waiver — Exhibitor agrees to indem-nify, hold harmless and defend AASA, the Colorado Convention Center, and the City of Denver and their respective members, officers, directors, agents and employees (‘indemnities’) from
and against any and all liabilities, damages, actions, losses, claims and expenses (inclusive of attorney’s fees) on account of personal injury, death, or damage to or loss of property or profits arising out of or contributed to by any act, omission, neg-ligence, fault, or violation of a law or ordinance by the Exhibitor or its employees, agents, contractors, patrons, and invitees. Ex-hibitor hereby waives each and every claim that arises or may arise in its favor against any one or more of the indemnities for any and all losses of damage covered by valid and collectible insurance. Such waiver precludes the assignment of any claim by subrogation or otherwise.
19. Protection of Facilities and the Public — Exhibitor shall not use the exhibit facilities or permit them to be used by any employee, patron, contractor, or invitee: (a) for any illegal pur-pose; (b) in conflict with any applicable law, ordinance, rule, or regulation of any governmental authority; (c) in any manner that could violate the insurance or increase the rate of insurance on the facilities; (d) in any manner that constitutes any waste or nuisance; (e) in any manner that causes any injury to the facilities; or (f) in violation of any applicable rule or regulation issued by management of the exhibit facilities.
20. Facilities Rules — Exhibitor agrees to comply with all rules and regulations prescribed by the management of the exhibit facilities, meet the requirements of all local authorities, and ob-tain, at their own expense, any necessary permits, licenses, or equipment, should any be required for the particular individual displays or the particular exhibit of the Exhibitor. Exhibitor agrees that failure to conform to all facilities and city rules and regulations may result in the close of its exhibit by AASA.
21. Audiovisual Equipment — Audiovisual equipment that will enable Exhibitors to show manufacturing processes and similar matters may be used providing the users adhere strictly to the following provisions. The machines must be self-contained, fire-proof, acceptable to the Colorado Convention Facilities Public Safety and Fire Management Plan, and safe in every detail. The sound must be kept at a volume not to exceed that of normal conversations, 80 decibels. It must not interfere with neighbor-ing Exhibitors, and must be devoted exclusively to the business of the Exhibitor. The operator must be in the space, not in the aisle. The film and/or tape must be approved by Colorado Con-vention Facilities Public Safety and Fire Management Plan.
22. Violations — If Exhibitor defaults in the performance of any term of this contract (inclusive of payment of fees, mainte-nance of insurance, and compliance with any and all rules and requirements concerning the use of the exhibit facilities), AASA, at its option, may immediately terminate this contract. Upon such termination, Exhibitor’s rights and privileges under this contract shall terminate, and AASA shall have the right to take possession of the space occupied by the Exhibitor and to re-move all persons and goods, without any liability whatsoever to the Exhibitor. In addition, AASA shall be entitled to recover any and all damages caused, in whole or in part, by such default, including liquidated damages. AASA shall be entitled to pursue any and all appropriate remedies and to recover attorney’s fees and costs. To secure performance of Exhibitor’s obligations under this contract, Exhibitor hereby grants AASA a lien against all property of the Exhibitor in the exhibit facilities.
23. Union Labor — Exhibitors shall be bound by all contracts in effect between service contractors, the Colorado Convention Center and labor organizations.
24. Miscellaneous — AASA shall not be liable for failure to perform its obligations or those of the Exhibitor, if prevented from doing so by any cause beyond its reasonable control, inclusive of fire, flood, riot, earthquake, hurricane, civil com-motion, insurrection, Act of God, labor disputes, strikes, war, shortage of or inability to obtain materials, supplies or utilities, or any law or government action that becomes effective after the date of execution of this contract. If any provision of this contract is held invalid or unenforceable under applicable law, such provision shall be ineffective, without invalidating the remaining provisions hereof. The headings of this contract are intended for convenience of reference and shall not affect their interpretation. This contract contains the entire understanding of the parties, and there are no representatives, warranties, or undertaking other than those expressly set forth herein.
25. Cancellation of Show — In the event the show is canceled because of a reason beyond the control of AASA, space rental fees or deposits already paid will be returned to Exhibitors on a priority basis after all related show expenses incurred by AASA through the date of cancellation have been met plus an administrative fee and overhead charges. However, Exhibitors will not be reimbursed if the Exhibition is canceled, postponed, curtailed or abandoned due to an act of war, insurrection, radio-active contamination, seepage, pollution, or contamination.
26. Amendment to Terms and Conditions — Any and all matters or questions not specifically covered by the terms and conditions contained herein shall be subject to the sole discre-tion of AASA. AASA may, in its sole discretion, make reasonable changes, amendments, or additions to these terms and condi-tions. Any such changes shall be binding on Exhibitor equally with the other terms and conditions contained herein.
2011 Exhibitor Rules and Regulations