takeaways online sales presentation
TRANSCRIPT
SMS CAMPAIGN CASE STUDY – JULY 2013
250 20% discount SMS messages were sent on Friday, Saturday and Sunday afternoons one weekend in July 2013 to existing customers
Friday – 17 Orders, Value - £230Saturday – 10 Orders, Value - £103Sunday – 12 Orders, Value £137
Cost of SMS Credits - £45Value of Orders Received - £470
Net Profit - £425
That’s 944% Profit
Very expensive commission based (Currently 12% plus VAT per order plus additional charges)
No dedicated website High joining fees /start-up
costs No promotion of your
business. You are building THEIR
business
Low fixed weekly fee
Your dedicated new website
Free promotional leaflets*
Free window display banners*
Free credit card facilities
SMS customer messaging*
Free social media set-up*
We Build YOUR business
* Standard and Ultra Packages Only
WHAT ARE THE ALTERNATIVES?
Orders only through Just Eat website.
Lots of competition The more you sell – the
more you pay! You pay extra for sponsored
listings No marketing support You are building THEIR
brand
Orders from your own dedicated website.
No competitionFixed fees, no
commissionFull ongoing marketing
supportWe are building YOUR
brand
WHAT ARE THE DIFFERENCES?
Average meal Your Profit
£10 £2.50
£15 £3.75
£20 £5.00
£25 £6.25
£30 £7.50
Just Eat For You
£1.50 £1.00
£2.25 £1.50
£3.00 £2.00
£3.75 £2.50
£4.50 £3.00
JUST-EAT – YOUR “CASH HUNGRY PARTNER
*Based upon a 25% Average Profit Margin
Weekly sales Annual Fee
£300 £2,340
£500 £3,900
£800 £6,240
£2000 £15,600
£4000 £31,200
£6000 £46,800
Weekly sales Annual Fee
£300 £3,120
£500 £3,120
£800 £3,120
£2000 £3,120
£4000 £3,120
£6000 £3,120
HOW MUCH CAN I SAVE?
EXAMPLE SALES GROWTH – AL BAIK, NEWCASTLE
£1033 July47 Orders
£2384 Aug112 Orders
£4240 Sep185 Orders
£4485 Oct207 Orders £5184 Nov
261 Orders
£5776 Dec264 Orders
£6364 Jan320 Orders
0
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Sale
s in
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LETS RECAP, WHATS THE BEST BITS?
• Your Own Fantastic Beautifully Designed Takeaway Ordering Website
• Your Own Domain Name (i.e.. www.pizzashop.co.uk)• Fixed Low Weekly Costs • No Commission On Orders• FREE Credit Card Facilities• FREE Customer Data gathering and Analysis (Top
Spenders, Last Month etc.)• SMS Customer Marketing Managed For You• FREE Regular Marketing of Your Business• Weekly Order Payment Remittance Straight Into Your
Bank • Free FASTEAT.BIZ Priority Listing