taking disruption for granted

Taking Disruption for GrantedKate Carruthers

March 2016

Agenda

Disruption

Some examples

Trends and technologies

Challenges

Opportunities

Mar-16 Disruption | © Kate Carruthers | katecarruthers.com 2


Disrupting communication

Disrupting online advertising

Market cap: US$526.8BMar-16 Disruption | © Kate Carruthers | katecarruthers.com 5

AdWords was disruptive

Yahoo charged $5,000 for a banner ad and required a $10,000 minimum ad purchase

Google offered a self-service ad product starting at $1


Disrupting hotels

Market valuation: US$25.5BMar-16 Disruption | © Kate Carruthers | katecarruthers.com 7

Enables people to monetise their home

Fuelled by GFC & collaborative consumption

Disrupted hotels without owning a single property

Still not making a profit


Disrupting journalism


Technology Enabled Disruption


Cloud everything > lower costs


Next generation social networks > commerce > social intelligence


Commerce becomes social, local and peer-to-peer

Mobile everything > shopping > payments


New ways to pay


Money > digital payments > micropayments > digital currencies


Blockchain changes everything

Source: Wikipedia

Crowdfunding

“describes the collective effort of individuals who network and pool their money, usually via the Internet, to support efforts initiated by other people or organizations”

Feb 2013 © Kate Carruthers | katecarruthers.com 16

http://en.wikipedia.org/wiki/Crowd_funding

Crowdfunding > equity crowdfunding


The ‘We’ Economy

New ways to fund


Powered by social networking


Contextual

Relevant

Timely Social

Automated

Challenges and opportunities


Why wait to be disrupted?

Taxi industry waited and now Uber is eating their lunch


https://upload.wikimedia.org/wikipedia/commons/2/28/Waaah!.jpg

https://upload.wikimedia.org/wikipedia/commons/2/28/Waaah!.jpg

Getting ahead of disruption

Think!Permission to experimentAgile – fail earlyTalk about the issuesScan the landscapeLook at other industries for inspiration


People are the secret

sauce

Who’s doing it already

BANKSAdopting agileSetting up innovation labs and incubatorsTraining peopleUsing it for product innovation Running hackathons


NAB hackathon

Challenges

Regulatory complexity

Informed choice

Digitisation

Privacy

Security

Demographics


Changed business context

Business models are being disrupted

Change is happening on faster cycles

People still value service & personal connection


Look for asymmetries

Information

Power

Time

Desire

Skill


Opportunities

Wayfinding – helping people navigate the process

Occupy the gaps between constituents


Opportunities

Connected constituents

Social networks

Crowdfunding

Collaborative economy

Optimise & streamline process

Use cloud to lower costs



“The web is the greatest entrepreneurial platform ever invented. Lowest barriers of entry, greatest human reach ever. I love the web. Permission-less, grand reach, diversity of implementation.”- David Heinemeier Hansson https://signalvnoise.com/posts/3972-reconsider

https://signalvnoise.com/posts/3972-reconsider

Thank-you
