taking in funding & growth of startups

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Page 1: TAKING IN FUNDING & GROWTH OF STARTUPS

HOW SHOULD  STARTUPS TAKE IN FUNDING AND GROW HEALTHY? 

MICHAL GROMEK 

RESEARCHER ON FINTECH 

#SE.LINKEDIN.COM/IN/MGROMEK

1320 ENTREPRENEURSHIP AND OPPORTUNITY 

15TH OF FEBRUARY 2017 

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HOW TO  ACHIEVE AN EXAMPLE FUNDING PATHWAY?

SOURCE: https://www.crunchbase.com/organization/airbnb/funding-rounds (ACCESSED 15.02.2017)

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UNDERPROMISE AND OVERDELIVER. 

SOURCE: http://blog.pitchcrunch.com/here-is-one-of-the-fastest-growing-startup-region-2/ (ACCESSED 15.02.2017)

THERE WILL BE A CATEGORY INWHICH YOU WILL WIN. 

SOURCE: http://www.slideshare.net/FreshDigitalGroup/snapchat-the-fastest-growing-platform-ever (ACCESSED 15.02.2017)

SOURCE: http://www.business2community.com/instagram/why-instagram-is-the-fastest-growing-platform-why-you-01271118#7zrGqrsrlZZWKcIj.97 (ACCESSED 15.02.2017)

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UNDERPROMISE AND OVERDELIVER. 

SOURCE: http://blog.pitchcrunch.com/here-is-one-of-the-fastest-growing-startup-region-2/ (ACCESSED 15.02.2017)

THERE WILL BE A CATEGORY INWHICH YOU WILL WIN. 

HOW DO YOU DEFINE A REGION? 

SOURCE: http://www.slideshare.net/FreshDigitalGroup/snapchat-the-fastest-growing-platform-ever (ACCESSED 15.02.2017)

SOURCE: http://www.business2community.com/instagram/why-instagram-is-the-fastest-growing-platform-why-you-01271118#7zrGqrsrlZZWKcIj.97 (ACCESSED 15.02.2017)

HOW DO YOU DEFINE A REGION? 

FASTEST IN WHICH SENSE? 

FASTEST IN WHICH SENSE? 

FASTEST IN WHICH SENSE? 

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1320 

WHAT DO YOU PITCH? 

TEAM, STORYTELLING,

MISSION, PURPOSE,

VISION, BUSINESS PLAN

RETENTION, TRACTION,

TRAFIC SOURCES,

DELIVERY SO FAR, DATA,

DATA, DATA

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1320 

GROWTH OF STARTUPS

15

30

45

60

MO

NTH 1

MO

NTH 2

MO

NTH 3

MO

NTH 4

MO

NTH 5

MO

NTH 60

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1320 

DESIRED GROWTH KPI 

5

10

15

MO

NTH 1

MO

NTH 2

MO

NTH 3

MO

NTH 4

MO

NTH 5

MO

NTH 6

20

0

1320 

10% GROWTH PER MONTH

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HOW TO GROW ONLINE  BUSINESS?  .... WITH KNOWLEDGE 

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CLICK HERE- LEARN MORE ABOUT GOOGLE ANALYTICS

CLICK HERE - TUTORIAL FOR HOW TO USE GOOGLE ANALYTICS

CLICK HERE- EXAMPLES OF GOOGLE ANALYTICS DASHBOARD

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HOW TO HANDLE THE CUSTOMER SERVICE    (WITH PARTNERS)  

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THE

SERVICECORPORATION.COM -

WORK FOR FREE UNTIL YOU

RECEIVE FUNDING.

INTERCOM AND ZENDESK AS

LEADING TICKET ORGANIZER

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FIND SMALL VICTORIES TO SHOW     WIN SMALL INSTEAD

OF LOOSING BIG :)

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SOURCE: HTTPS://WWW.FUNDEDBYME.COM/EN/CAMPAIGN/1061/FLIPPIN-BURGERS/?P=V2 (ACCESSED 15.02.2017)

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FOUNDERS PREPARATION?

ASK ELEVATOR  PITCH QUESTIONS

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SOURCE: HTTPS://WWW.FUNDEDBYME.COM/EN/CAMPAIGN/1061/FLIPPIN-BURGERS/?P=V2 (ACCESSED 15.02.2017)

WHAT PROBLEM (OR WANT) ARE YOU SOLVING? WHAT KINDS OF PEOPLE, GROUPS, OR ORGANIZATIONS HAVE THAT PROBLEM? HOW MANY ARE THERE, WHERE ARE THEY, WHAT DO THEY DO ABOUT IT NOW? HOW ARE YOU DIFFERENT? WHO WILL YOU COMPETE WITH? HOW ARE THEY DIFFERENT?HOW WILL YOU MAKE MONEY? HOW WILL YOU MAKE MONEY FOR YOUR INVESTORS? HOW FAST CAN YOU GROW YOUR BUSINESS? CAN YOU SCALE UP VOLUME WITHOUT PROPORTIONAL SCALING UP HEADCOUNT? WHAT’S PROPRIETARY? WHAT ARE YOU GOING TO DO TO DEFEND THAT? WHAT TRACTION HAVE YOU MADE? WHAT MILESTONES HAVE YOU MET? HOW ARE YOU GOING TO GET THE WORD OUT? HOW ARE YOU GOING TO CLOSE SALES? HOW ARE YOU GOING TO GET STARTED? HOW ARE YOU GOING TO SPEND INVESTORS’ MONEY? WHAT MAKES YOUR TEAM SUITED FOR THIS BUSINESS?

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SOCIAL  MEDIA AS ASSET? 

MORE ON SOCIAL  MEDIA VALUE

GROUP 16

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SOURCE: HTTP://TOMTUNGUZ.COM/USING-METRICS-TO-BUILD-COMMUNITIES/ (ACCESSED 15.02.2017)

SOCIAL VALIDATION METRICS -  FACEBOOK FRIENDS, TWITTER FOLLOWER - PROXIES OF TRUST AND RESPECT, USEFUL IN THE FIRST STAGES OF GROWTH. 

YES :) 

ENGAGEMENT MATRIX-  YOUTUBE VIEWS, APP DOWNLOAD. A POST WITH 450 LIKES GIVES AN IMPRESSION OF A STRONG COMMUNITY. 

KARMA MATRIX -  RETWEETS, SHARES, FLAGS OF CONTENT. SHOWS THE POTENTIAL OF THE NETWORK. 

MORE ON SOCIAL  MEDIA VALUE

Page 13: TAKING IN FUNDING & GROWTH OF STARTUPS

THANK YOU

MICHAL GROMEK 

RESEARCHER ON FINTECH 

#SE.LINKEDIN.COM/IN/MGROMEK

1320 ENTREPRENEURSHIP AND OPPORTUNITY 

15TH OF FEBRUARY 2017