Taking the Leap

Joining the Conversation on Twitter and Engaging with Followers: Follow. Create. Engage.

 DefineaTwi*erAudience DefineaClearBusinessObjec7ve FindingWhotoFollow HowtoListentoYourAudience TakingtheLeap:EngaginginConversa7on

Before Leaping, Learn to Fly

  Define your Target Audience • Demographics, characteristics • Buyer Persona

  Define a Brand Image • Create an original personality

Defining Clear Business Objectives

Who To Follow? Santa Barbara

Businesses

Follow their followers

Follow Strategically

Use Twitter Search

Hootsuite

TwitScoop

Follow People Talking About Relevant Keywords:

  Santa Barbara   Isla Vista   UCSB   EOS Lounge (competitors, affiliates, etc)

Keyword Search

Rules of Engagement   Listening and Monitoring   Broadcasting   Responding   Building Community

Broadcasting

Event Activation. Promotional Selling.

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A More Interactive Model:

A mixture of both Broadcasting and Direct Interaction

Taking the Leap. Am I ready?

  Organize Hootsuite or Twitscoop streams   Read through until you find a tweet with an opening for conversation   Be Yourself. Authenticity.   Don’t Spam or push your service.   Have Fun

Test Run

@CarlosPlasc like a maniac?! Did sum1 stop at the bars after farmers?

@AudiWoman333 where did you end up at?

@TravisMorals Need ideas on what to do? Party like a rockstar at Tonic on Saturday and recover on Sunday! http://bit.ly/9mtoH0

Summary

  Set clear Twitter Objectives   Research your Target Audience   Follow people strategically   Listen. Create. Engage.   Take the Leap. Mingle.

Helpful Websites

Twitip.com : Getting More Out of Twitter

Mashable.com

Twitter Blog: http://blog.twitter.com/