taking your landing pages social
DESCRIPTION
MindFireInc®, the leading provider of personalized cross-media marketing solutions hosted a complimentary educational webinar on Friday, March 11 at 11:00 am PST/2:00 pm EST. It showcased the new powerful features introduced in LookWho’sClicking 2.25, including: - Enabling social media sharing and reporting - Creating “versioned” landing pages based on each response channel - Customizing “unsubscribe” pages - Offering “branded” User Dashboards to each client …and many real-life examples of how print and marketing service providers can make money by offering these highly demanded services.TRANSCRIPT
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Thanks for joining us.
The webinar will begin
shortly.
Join the pre-show chatter on Twitter using hashtag: #mindfireinc
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LookWho’sClicking
2.25 Release Webinar
Taking Your Landing Pages Social
Joseph Manos
Executive Vice President
David Rosendahl
Co-founder, EVP Client Services
Michael Dunahee
Product Manager
© 2011 MindFireInc
This document is the property of MindFireInc.
March 11th, 2011
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Housekeeping
� We’re recording!
� Today’s hashtag:
#mindfireinc
� Ask questions
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Housekeeping
Submit questions/comments during the session via chat
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Introductions
David Rosendahl
Co-founder
EVP Client Services
Joe Manos
Executive Vice President
Michael Dunahee
Product Manager
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Today’s Tour
� Social Media: Why Should You Care?
� New Features for Campaign Flexibility
� A Look Ahead
� Q & A (15 minutes)
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Today’s Approach
� Not “technical”
� Learn about new
features … spark ideas!
� Give you 3+ ideas for Q2
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POLL!
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Social Media
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What The
Heck is Social Media
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“Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.”
“A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. “
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Just a fancy way to describe the
bazillion conversations occurring
online.
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Why
Should
I Care
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500+ million
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By 2012, 88% of
Marketers Will
Use Social Media
Not every
industry has
adopted social
media at
the same rate
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The more experienced
companies get, the more
they realize the need to
integrate social media
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Social media
will rival email
marketing for
budget
increases
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Across all generations,
more people than ever
are using social
networks
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Usage frequency is increasing too
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Facebook is more
effective for B2C
and LinkedIn is
more effective for
B2B.
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Try this: Answers.Yahoo.com
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Where
do I
Start
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1 130 130
130
130
1 Direct Mail Touch = 520 impressions
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1. Embed share button(s) within any page
2. When respondents press the share button, content is shared to the social network with a link back to the microsite
3. “Friends” view the content, and click the link to the microsite
4. You have a new contact/lead. The process repeats.
5. Identify “influencers”
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Real
World
Example
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Example: Retailer
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Example: Retailer
� Objectives:
� Increase store traffic & offer redemption
� Grow customer/contact base
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Tactics
1. Create direct mail w/personalized URL, driving respondents to landing page.
2. On the landing page:� Respondents complete a short survey to receive an offer via email
� The offer must be taken to a store for redemption
� Respondents can also share the offer with their friends
3. Respondents who shares the offer with friends are automatically entered into a sweepstakes (free stuff for a year, iPad 2, etc.)
4. Friends who respond virally start a step 2, and the process repeats.
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Metrics to Measure
� Visit & Response Rate to Direct Mail
� Social Media:� Facebook: Measure how many people each share brings (e.g., 1 share
brings 5 additional people)
� Twitter: Measure how many people each tweet brings (e.g., 1 tweet brings 10 additional people)
� Determine which social media site drives quality results (consider placing ads on the network)
� Determine which individuals are biggest “influencers”
� Measure in-store redemption, by channel
� Measure increase in contact/database size
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How Do
I Do It?
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Social Media - Configuration
� Configuration Screen – in Global Properties
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Social Media - Configuration
� Configuration screen – VERY easy!
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Social Media - Configuration
� HTML provided in the Social Media Configuration
Guide for different styles of buttons
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Social Media - Configuration
� Facebook Share
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Social Media - Configuration
� LinkedIn Share
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Social Media - Configuration
� Twitter Share
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Social Media - Reporting
� Include Social Media data in Activity Reports
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Social Media - Reporting
� Social Media Reports in the Dashboard
727 vs. 66
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How Do
I Learn
More
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A few tips
� Read:
� FastLaunch Resource Center
� Mashable.com
� Insidefacebook.com
� Marketingsherpa.com
� Create an account at Facebook, LinkedIn,
Twitter. Friend me!
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Who Wants to be a Millionaire?
Business.com: $7.5 million
Fund.com: $9.9 million
CreditCards.com: $2.75 million
� Tips:
� Register your company name (and your own!)
� Register your Client’s!
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Campaign
Flexibility
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Campaign Flexibility
� Develop expertise to deploy various scenarios
� Steps:
� Take advantage of Training, offered 3x p/week
� Watch training videos, participate in MindShare
� Execute your Self-Promotional Campaign
� Leverage Professional Services if needed
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The 2.25 Release
� Features have been designed to give you
greater flexibility in your campaigns.
� Features have been rolled out
in several smaller releases
� More features are being added in
the next few weeks.
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The 2.25 Release
� Social Media Sharing
� Edit Mail File Records in a Live Campaign
� Add a Custom Logo to your Customers’ Dashboards
� Version Pages based on the Source Tracking Origin
� SMS Improvements
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Edit Mail File Records
� Previously, users had to remove mail file(s),
make edits and re-upload mail file(s).
� Users can now edit individual mail file records
in a live campaign without affecting statistics.
� Modify, add or remove any mail file field
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Edit Mail File Records
� In the Mail File section of the campaign
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Edit Mail
File Records
• Search
• Browse
• Edit
• Disable
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Add a Custom Logo to the Dashboard
� Add a custom logo or image to the users’
Dashboards.
� When adding or editing a user, browse to the
logo or image.
� The same image dimensions are still
recommended (200pixels X 60pixels).
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Add a Custom Logo to the Dashboard
� Just browse to the image
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Add a Custom Logo to the Dashboard
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Version Pages Based on Source Tracking
� Version Welcome or Thank You pages based
on the Source Tracking
� For example, if you are using Source Tracking
in your QR Codes, you can version your
Welcome Page to be more mobile-friendly.
� This feature sets the stage for more mobile
marketing features in the next release
(Summer ‘11)
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Version Pages Based on Source Tracking
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SMS Improvements
� Users will not notice any difference in how the
program works, but they will see increased
coverage in the US.
� The platform is now in place to add two-way
SMS in the next release.
� Expected to be released next week.
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A Look Ahead
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Summer and Fall ’11 Releases
� Use Control Panel in Firefox and Safari
� Most features will be geared towards
mobile marketing
� Inbound SMS
� Mobile Device Detection
� Versioning the Survey Page
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Also in our plans for future releases:
� Any other great suggestions that you make on
the MindShare website.
� http://mindshare.mindfireinc.com
� Call me directly (949-265-1255) if you want to
discuss upcoming features.Note: This number is not for Technical Support.
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HowDo I…?
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How do I …
� Configure the features:
Support & Training: 949-474-4418 option 2
� Market & sell the features:
Carrie Driscoll-Hill: 480-626-4957
� Get started:
Joe Manos: 916-284-8112
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Reach Us
� David Rosendahl
949-474-4418 [email protected]@daverosendahl
� Joe Manos
[email protected]@jemanos
� Michael Dunahee
949-265-1255 [email protected]@mdunahee
David Rosendahl
Co-founder
EVP Client Services
Joe Manos
Executive Vice President
Michael Dunahee
Product Manager
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Submit your
questions now.
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Q & A
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Thank you!