talent attraction and retention
DESCRIPTION
**Download for slide notes.** Presentation given at the Women in Manufacturing Summit in Milwaukee, WI on October 29, 2012 by Marni Hockenberg of Hockenberg Search and Mary Scheibel of Trefoil Group. (Note the large file size)TRANSCRIPT
Presentation at Women in Manufacturing October 29, 2012
Talent Attraction and Retention
Attraction | Assessment | Engagement | Retention
• 875,000 shortage skilled workers by 2020
• 5 million new manufacturing jobs by 2020
• 56 is average age of high-skilled worker
Manufacturing jobs today
Attraction | Assessment | Engagement | Retention
• Attraction• Assessment
• Engagement
• Retention
Talent Life Cycle Strategies
Attraction | Assessment | Engagement | Retention
What’s in it for me?
Attraction | Assessment | Engagement | Retention
• Candidates are in the Driver’s Seat
• Generational Differences
• Employment Branding
Talent Attraction
Attraction | Assessment | Engagement | Retention
• Role of marketing in positioning your company for success
Winning the Talent Game
Attraction | Assessment | Engagement | Retention
Why does my company need talent acquisition
marketing?
Attraction | Assessment | Engagement | Retention
• Exceptional people seek out exceptional companies
• Don’t be out-marketed by inferior companies
Turn this talent challenge into a competitive advantage
Attraction | Assessment | Engagement | Retention
So where do you start?
Attraction | Assessment | Engagement | Retention
• Give people compelling reasons to want to work for you
• What appeals to customers often appeals to recruits as well
Define what sets your company apart
Attraction | Assessment | Engagement | Retention
• Help hire the right people
• Self-selection
Showcase your culture
Attraction | Assessment | Engagement | Retention
• Online
• PR and communications
• Current employees
• Videos and original photography
Bring your brand to life
Tell a Compelling Story
Tell a compelling story
Establish a Presence
Speak to Recruits
Attraction | Assessment | Engagement | Retention
• Participate and leverage regional initiatives
• Connect with recruits
Be the leader – let others follow!
Dream !t. Do !t. Wisconsin
Dream !t. Do !t. Wisconsin
Dream !t. Do !t. Wisconsin
Be a destination employer
Be a destination employer
Be a destination employer
Be a destination employer
Be a destination employer
Be a destination employer
Attraction | Assessment | Engagement | Retention
• Performance based hiring
• Interview team preparation
• Assessment tools
Talent Assessment
Attraction | Assessment | Engagement | Retention
• ‘Love ‘Em Up’ Campaign• Onboarding
Talent Engagement
Attraction | Assessment | Engagement | Retention
• Cost of employee turnover
• What is measured?
• Denial of problem
Talent Retention
Attraction | Assessment | Engagement | Retention
• Employer/employee contract changed
• Managers
• Culture
• Rewards
She’s Just Not That Into You
Attraction | Assessment | Engagement | Retention
• Focus on high-potentials
• Top drivers for retention1. Job-interest alignment
2. Manager & co-worker quality
3. Respect
4. Collegial work environment
How to Keep Your Best Employees
Attraction | Assessment | Engagement | Retention
• Happiness Committee• Focus group
• Emergency fund
Retention Successes
Attraction | Assessment | Engagement | Retention
• War for talent requires new strategies• Candidates need to be courted
• Curb high turnover costs
• Pay attention to retention
In Conclusion
Attraction | Assessment | Engagement | Retention
Thank You
Marni HockenbergPrincipal
Hockenberg SearchExecutive Recruiting for Manufacturing
www.hockenbergsearch.com
Mary ScheibelPrincipal
Trefoil Group 414-272-6898