PowerPoint Presentation

Talent Bank:Amazing Applications & Winning CVsTalent Bank TeamCareer Development Centre careers@westminster.ac.uk

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What will be coveredApplication forms in 6 simple steps Application form Top tipsCV essentialsGetting the format rightCV languageCV top tipsWhat we see

Todays session will provide you with all you need to know about creating an Amazing Application and help you to create a CV that jumps off the page and boosts your chances of securing that all important job or placement.

Heres what will be covered:Application forms in 6 simple steps Application form Top tipsCV essentialsGetting the format rightCV languageCV top tipsWhat we see Common mistakes we see when students apply for the Talent Bank

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Application forms in 6 stepsStep 1 What to expectStep 2 Getting started

Step 3 Making your case

Step 4 Evidencing skills

Step 5 Additional informationStep 6 Applying online

Lets now look at the 6 steps to creating a great Application Form:What to expectGetting startedMaking your caseEvidencing skillsPersonal statementsAppling online

Application formsStep 1 What to expectTwo types of application forms- Standard Application form - Employer Application form Categories of information - Personal details, work permit status- Education qualifications, dates and institutions- Employment history dates and details- Competency questions - Additional information / supporting statement - References

Application Forms Step 1 What to expectThere are usually two main types of application form:

Standard Application Form SHOW FORMThis is a generic form which includes standard questions that you would expect to find on many application forms

Employer Application Form SHOW FORM NHS Application FormThis is a form that has been specifically designed for the company (logo & branding) and will include many of the questions you would see on a standard application form but may also include questions that are specific to that company or job role. Both types of Application Form can be electronic and/or hard copyOrganisations that use application forms:Large organisationsPublic Sector OrganisationsRegular recruiters On the whole most application forms are well designed, but beware there are some that are not!

Expect to see the following categories of information on most application forms: Personal details and work permit statusEducation qualifications, dates and institutionsEmployment history dates and details Competency questions Additional information / supporting statement probably the most important section References

Application forms will of course vary, but much of the information you need to provide will remain the same.

Application formsStep 2 Getting startedPrint out the job description and person specificationStick to the rules! Note any instructions and pay attention to word count/limitsDraft answers in rough firstFill in all sections, do not leave ANY blanks. Put N/A for sections/boxes that are not applicableTailor your answers Check and double check for spelling and grammar errorsAlways keep a copy

Application Forms Step 2 Getting Started

Print out the job description and person specification Stick to the rules! Read the form through carefully, note any instructions and word count/limits. If you are asked to write in block capitals or black ink and no more than 250 words, do just that! Do not fill in the original until you are certain about what to write. Draft your answers in rough first. It may help to print or photocopy the form so that you can work on the layout of your answers, particularly if there are word limits.Fill in all sections of the application form do not leave ANY black sections / boxes. If a section is not applicable, say so, by writing/typing N/A.Tailor your answers to the job description and/or person specificationCheck and double check for spelling and grammar errors - it is the number one thing that will turn off an employerDont be tempted to complete and check your application form in one sitting ideally leave a day in-between checking!Always keep a paper and an electronic copy of your completed application form - so if you are called for interview, you will be able to remember exactly what you have written.

Application formsStep 3 Making your caseTop 3 Employer questions Can you do the job? Do you want the job? Will you fit in?Find out more look beyond the advertSell not tell - dont just provide information, sell your skills and achievements A well thought out case, presented clearly, goes a long wayChoose examples that will make you stand out

Application Forms Step 3 Making your case

Top 3 questions on an Employers mind Can you do the job? Do you have the required knowledge and skills?Do you want the job? Do you have the motivation?Will you fit in? Do you have the relevant values and qualities

Find out more by researching the company and job you will not only find it easier to complete your application, but also make an accurate judgement about whether you would like to work there or not. (MENTION LIBRARY LEAFLET online resources)

Sources of information include:Company Marketing - but dont be seduced by the marketing information - ie able to wear jeans on a Friday etc. Look beyond what is expressed in the job advertisement and the company promotional material. The real demands of the job are not always explicit. Look behind what is expressed in an advert. For example phrases such as fast moving environment (you know it will be busy), a demanding caseload (lots of work).

Case studies and graduate profiles - will not only provide you with information about the job, but also give you an idea of the company culture and environment and if there are opportunities for early career progression

Sell not tell - Making an application is not simply a matter of providing information. Youll need to persuade an employer that youre just the person theyre looking for by selling your skills and experience. So think carefully about your skills and experience and how they relate to the job.

A well thought out case, presented clearly will go a long way to help make your application stand out

Choose examples that back up what you have said sum up what you have learnt in terms of your knowledge, skills and motivation. This will help you to stand out from the crowd

REMEMBER - Submitting an application form when you have not done the research is like sending a note saying I am not really bothered if I get the job or not.

Application formsStep 4 Evidencing your skillsSpeak the language of the employerDo some research look beyond the advertFinding evidence group work, academic work, presentations, dissertation, student union activities, work experience, placements, employment, voluntary activities, personal interestsProvide specific examples that demonstrate your skills and abilities STAR model Situation, Task, Action, Result

Application Forms Step 4 Evidencing your skills what do we really mean?

Speak the language of the employer - Making an application is not simply a matter of providing information. Youll need to persuade an employer that youre exactly the person theyre looking for. Do this by using positive language

Finding evidence when trying to find evidence of your skills try and reflect and draw on all your achievements, activities and interests both in and outside of university group work, academic work, presentations, dissertation, student union activities, work experience, placements, employment, voluntary activities, personal interests etc.

Organise your evidence and think about the best examples you have that demonstrate your skills and abilities. Be specific and try to avoid talking too vaguely

A useful way of approaching questions is using the CAR Model.

STAR Response - Describe a time when you have used an innovative approach to solving a problem:

Situation

Task

Action

ResultWhen I was assistant manager of an IT training workshop at a college in Brighton, we had a student who couldnt raise her hand to ask questions due to arthritis in her shoulders. She would get very frustrated when she had a problem and even more frustrated when she couldnt get the attention of one of my staff to get the problem fixed. I went out and bought a set of decorative lights that attach to the sides of computer monitors which could be switched on and off by a button next to the keyboard. I informed her and my staff that if she had a problem, she should switch the light on and then my staff would be able to see that she had a problem and could deal with it accordingly. She was very satisfied with the solution and found the learning experience much easier and more rewarding.

How to evidence your skills

Employers and recruiters love to see evidence of when you have used your skills and experience. This helps to give credibility to your CV. To begin:Identify what each employer wantsDemonstrate how you meet the criteria using the STAR Model8

Application formsStep 5 Additional informationThis is the section to shine!Dont assume the employer knows anything about youReasons for your interest in the career area/roleReasons for your interest in the organisationEvidence that you have the skills requiredDont forget the STAR model

Application Forms Step 5 Additional Information or Statement to support your application

I would now like to spend a bit of time on the section of the application form that is often seen as the most challenging. It is the Additional information or supporting statement! But this is really your opportunity to shine!

Dont assume the employer knows anything about youEmployers often specify the type of information they expect to be covered in this section, but where no direction is offered you need to give:Reasons for your interest in the career area/roleReasons for your interest in the organisation Evidence that you have the skills required for the role Give specific examples to back up what you have said Dont forget the CAR model

Remember - making an application is not simply a matter of providing information. Youll need to persuade an employer that youre the person they are looking for.

Motivation Question ..Why do you want to work in this role and for this company?

Show you know what is involved in the role and what the company does.

Link this to things you have done and enjoyed.

Make it personal to you (vs other applicants)

Application formsStep 6 Online application formsOnline application forms require the same amount of time and effort as paper application formsCheck online instructions Prepare your answers firstThink carefully about the language you use application forms are often scanned for key words Online applications do not include spell and grammar checkers check and double check!Avoid text speak, abbreviations and emails that do not convey a professional imagePrint off and save a copy

Application Forms Step 6 Online Application Forms

Tips for online application formsOnline application forms are commonly used by employers and recruitment agencies. But, dont be fooled into thinking that online applications are quick and easy.

Online applications forms require the same amount of time and effort as paper application forms.Check the online instructions, note any passwords and beware that some online application forms need to be completed in one sitting. However, most forms will enable you to save your work and return to it later. Look at the form in advance and print off a copy so that you can make notes on.Prepare your answers in WORD first then start to complete your application This will avoid you repeating yourself if a similar question comes up later and enable you to copy and paste answers into the form. Online applications do not always include spell and grammar checks. So preparing it in WORD will not only give you the advantage of being able to use the spellchecker, but will also help to keep a check on the word count and enable you to store the details in case you need to use them again for different forms.Think carefully about the language you use - Many online applications are pre-sorted by computer programmes which pick out application forms which contain certain key words. Employers and recruiters are increasingly using standard searches to find candidates. These rely on specific key words in the descriptors - ie team-working, communication and leadership. If your form doesnt contain any of the key words, it wont be selected. Avoid text speak and abbreviationsMake sure your email address is a formal one ilovetheladies@aol.com or hotlips@aol.com will not convey a professional imageDont forget to save information as you go along just in case the computer crashes!Check and double check for spelling and grammar errorsAt the end print and save a copy of your application

Application forms what next?ShortlistingApplications are read/scanned and checked against a competency gridApplications that meet most of the competencies will be shortlisted. If competition is fierce only those that meet ALL the essential criteria will be shortlistedNot shortlistedMissing key information, insufficient evidence, did not meet the essential or desirable criteria, spelling errors, poor grammar

Application forms What happens next?All applications are read or scanned and are usually checked against a competency grid.Applications that meet most of the competencies will be shortlisted. If competition is fierce only those that meet ALL of the essential criteria will be shortlistedIf shortlisted, you will be contacted and invited for interview and/or further assessment If unsuccessful you may be contacted and informed that your application was unsuccessful

Common reasons why an application is not shortlistedMissing key information, insufficient evidence, did not meet the essential or desirable criteria, spelling errors and poor grammar. If unsuccessful, you will need to reflect and ask yourself how your application could be improved.

What is a CV?Curriculum vitae course of your lifeA personal marketing document about YOUFirst impressions count!Celebrate your individuality and be yourself

The Letters CVLets start with the letters CV. CV is shorthand for Curriculum Vitae, a Latin phrase meaning the course of your life. Americans refer to a CV as a resume, a French word for summary.

The average reader will spend between 10-20 seconds on the first reading of your CV first impressions count!

Your CV and covering letter could make or break your chance of getting that dream job. You may be a wonderful candidate, but something as minor as a spelling mistake or forgetting to put the date on your employment history could result in your application finding its way to the nearest bin! To give yourself the best chance, your CV and covering letter need to be not only perfect, but carefully targeted too. 13

What makes a good CV?Keep it succinct why use 20 words when 5 will do?Target one size rarely fits allKeep it relevant what does each employer want?Back it up list achievements not duties!Separate sections for readabilityAxe what is not essential!

What makes a good CV?Writing a CV is time-consuming, but worth the effort

Prepare for your questKeep it succinct why use 20 words when 5 will do? Use positive, powerful and simple language.Target one size rarely fits all. A CV template is a great place to start, but to really stand out TAILOR your CV to each job you apply for.Keep it relevant think about your CV from the point of view of the person responsible for hiring what do they want to see? Look carefully at the job advert, company website, careers information research Back it up list achievements not duties. Dont just copy out your last job description. Show what an impact you had instead, by using evidence based examples. Provide evidence of your skills and experience using the STAR method

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An employers perspectiveSimon Reichwald - CEO Graduate Success

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STAR Response - Describe a time when you have used an innovative approach to solving a problem:

Situation

Task

Action

ResultWhen I was assistant manager of an IT training workshop at a college in Brighton, we had a student who couldnt raise her hand to ask questions due to arthritis in her shoulders. She would get very frustrated when she had a problem and even more frustrated when she couldnt get the attention of one of my staff to get the problem fixed. I went out and bought a set of decorative lights that attach to the sides of computer monitors which could be switched on and off by a button next to the keyboard. I informed her and my staff that if she had a problem, she should switch the light on and then my staff would be able to see that she had a problem and could deal with it accordingly. She was very satisfied with the solution and found the learning experience much easier and more rewarding.

How to evidence your skills

Employers and recruiters love to see evidence of when you have used your skills and experience. This helps to give credibility to your CV. To begin:Identify what each employer wantsDemonstrate how you meet the criteria using the STAR Model16

Getting the format right Chronological CV

Most common format. Starts with your most recent job, and then works backwards.

AdvantagesEmphasises continuity and progression over timeEasy to followGood if you have worked for well known companies

DisadvantagesDifficult if your career is patchyHarder if changing careersNot so good if you are new to the job market

Skill-based CV

Presents your main skill areas

AdvantagesStrong emphasis on skillsJobs and work history are more secondaryOvercomes the difficulty of not having a lot of experience or too muchFlexible

DisadvantagesDifficult if you want to emphasise continuityMight lose the impact of any prestigious companies you have worked for

Getting the format rightTheres more than one way to present yourself! But how you present your CV to prospective employers is largely determined by the type of job seeker that you are. There are two main CV formats:

Chronological CV as the name suggests, the chronological CV starts with your most recent job and then works backwards (reverse chronological order). Skills based or Functional CV presents your main skill areas

Each format helps to anchor your career history within the context of your suitability to the position you are applying for.

CV language Every word counts!Use positive, powerful and simple languageAction wordsSell not tell! Check and double check grammar and spelling

CV LanguageEvery word counts! Finding the right words is often one of the hardest parts of writing a CVUse active words to describe your skills, experience and achievements. Active words allow you to concentrate on the results you have achieved and present them in a focused and upbeat way. Sell not tell! Be positive and focus on your achievements. Dont be modest about your strengths.Take your time to put your CV together, and be prepared to make plenty of rough drafts!

CV top tipsYour CV should reflect youTarget your CVChoose an effective format and appropriate lengthFollow the recruiters instructionsPay close attention to detail - presentation, language, spelling and grammarProvide evidence of your skills and experienceDont attach a photo unless asked to do soAlways use white or cream A4 paper, 2 pages, single sided, no staples, easy-to-read font size 10-12DO NOT USE ALL CAPITAL LETTERS FOR ANYTHING

Target your CV to each employer, if possible avoid the splatter gun approach.Choose an effective format chronological or skills based and an appropriate lengthFollow the recruiters instructionsProvide evidence of your skills and experience sell not tell Pay close attention to the detail check, double check spelling and grammar!Dont attach a photo unless asked to do soAlways use white or cream A4 paper, 2 pages, single sided, no stables and stick to an easy to read font size 10-12Do not use all capital letters for anything word does not pick up spelling errors in CAPS!

What we seeTitle of CVEmail addressCV not relevantSupporting Statement not relevantIn my CV 3+ page CVAll lists, no detailCommunication prior & after your application

Every time we open applications to the Talent Bank we read roughly between 300 600 application forms and CVs here are a few of the regular mistakes we see;

Title of CV TB clearly state on the app form that all CVs should be saved as the applicants full name, whilst applicants are not marked on this, following all the instructions on the application form show you have read the form thoroughly and can follow instructions accurately. Think about what you have titled your CV and Cover Letter, for example calling it ClaresUltimateBarCV when applying for roles in an office or a retail environment, tells the employer immediately you have not tailored your CV and therefore are perhaps not as enthusiastic about the role as other candidates.Email address If you have not already, set yourself up a professional sounding email account Clarebabybear@hotmail.co.uk will not give the employer the impression you are a professional ready for the world of work.CV not relevant Think about the job you are applying for, if you are applying for part time work there is no need to include details of your thesis, the exact modules you are studying etc. Unless it is relevant or you are using it to demonstrate how you meet the employer criteria ref CAR ModelSupporting Statement not relevant As above, the employer whether it is graduate or part time roles or even placements, will be looking to see if you meet the criteria set out in the person speciation and will be shortlisting on this basis, so it crucial your SS is tailored. Another think to bear in mind is you may need a job desperately but by making desperate pleas to the employer in your supporting statement rather than referring to the person specification you make it impossible for the employer to shortlist you above other candidates.In my CV Application forms contain fields for Other interests, Other Skills or Supporting statement for a reason! This could be because they are being electronically scanned for keywords or it could be you are scored on the answers you give. Putting Please see CV or In my CV not only gives the impression you might be a little lazy or perhaps not very interested in making the best application you can. It also makes life more difficult for the employer who is shortlisting, so make sure you complete all sections or simply put N/A if the field is not relevant.3+ page CVs As mentioned previously make your CV concise and to the point and adhere to any word limits. The Talent Bank App form asked for any uploaded CVs to be no more than 3 pages long, however we have seen CVs up to 10 or 12 pages long!!!All lists, no detail Just listing the dates, companies and titles of your previous voluntary or paid work experience gives the employer very little idea of what your previous experience and capabilities are, remember to list your achievements!Communication prior & after your application Whilst the emails or calls you make to an employer before and after your application is made do not form part of your application process, they will contribute to the impression the employer forms of you. For this reason ensure all emails or calls you make to the employers are professional, polite and friendly. Emails should be constructed in a professional manner and have NO spelling or grammatical errors!

Career Development Centre Services

1-to-1GuidanceE-AdviceVacancies& EventsInformationResourcesVolunteeringEmployerEventsTalent BankAssociatesIn SchoolsMentoring

CDC Services at a glanceThe Career Development Centre offers a range of services which includes:One to One guidance 20 minutes quick query & 45 minutes guidance appointmentsE-Advice now extended to all studentsVacancies and Events portal over 10,000 users registered and 3,000 employers on our databaseInformation Resources extensive range of resources - reference and take awayVolunteering A fantastic way to gain valuable work experience rolling programmeEmployer Events Annual careers fair, skills academy, employer drop-ins etcTalent Bank the Universitys very own talent pool. Gives students the opportunity to get part-time or temporary work within the university. Approx 60 places. Applications: Autumn, Spring, Summer Terms.Associates in Schools Voluntary placement scheme for students who are looking for a career in teaching. Approx 100 places and 3 intakes Jun-Aug, Sep-Nov, Dec-FebMentoring 2 programmes: CDC & National Mentoring Consortiums Undergraduate Ethnic Minority Scheme.

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Harrow Room E16 Watford Road HA1 3TP Nearest Tube: Northwick ParkT 020 7911 5184 E careers@westminster.ac.ukwestminster.ac.uk/careers

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Slides download from: slideshare www.slideshare.net/cdcwestminster

Evaluation How did we do?

Slideshare - Slides will be available to download from Slideshare by the close of play on Friday Evaluation it would be really helpful to have your feedback on what you thought of todays session and to assist us in our planning for future sessions.

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Thank you for listening

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