talent promotion
TRANSCRIPT
Who we are…Part of To The New Ventures -building strategic digital businesses in Asia
ASTRO group of Malaysia - lead investors in To The New Ventures
Access to a vibrant digital network -access to #fame’s full range of integrated services:development, production, promotion, distribution,sales and marketing
Our Mission Talent Promotion, Partnering Brands.Building Strong, interest based communities across Asia.
Digital Marketingand Monetisation
Ecommerce& CustomWeb Development
Only Service Providerin Asia-Pacific to getYoutube Certified
Social MediaAnalytics
Social LocationMobile
Content
Brand
Solutions
Technology
Analytics
Product IP
Creating &
Crowdsourcing Mobile
and Web Content
Concept + Creative +
Social Media + Talent
Management
Live broadcast,
Content and Platform
management
Build video products for
Global majors and
start-ups
Audience and viewership
analytics
ThoughtBuzz | TanBao:
Social Analytics
MULTIPLY: Video
operations management
• Blogmint: Bloggers
marketplace
• Social IQ : Social CRM
Services
Disrupting the digital video ecosystem
IPs the fame way…
• 360 degree marketing
• ‘A’ list Celebrity
• Offline/ Impact Buy
• Media Partnerships
• On Ground Event
• Dedicated Social Community
Building digital IPs : WebChef (Feb-Mar 2014)
WebChef - Season 1India’s first web reality show, that created a stir among online food enthusiasts
7 million+ views
9+ million watch minutes
90 k + likes and 7k + shares on social platforms
Other Content
• fame channels
• Celebrity channels
• Concept Channels
• Emerging talent
• Weekly promotion engine- mailers
• PR/ Media Opportunities
• Engagement with talent/ Community building
• Offline/ Mass exposure opportunities
• Influencer marketing
Content Marketing
Full-Service Value Proposition
Talent
Audiences
Brand
Create Content
Manage Distribution
Provide Analytics
ProductionTo Brand Brief
Distribution, Promotion,InteractionCommunity building, Viewership,
AnalyticsAudience Insights
AnalyticsFrom inhouse to talent & advertiser service
Client & Talent
Client & Talent
YouTube Analytics
Video performance
Top Influencers
Social media
sentiment analysis
.
Video Analytics
Social tools
Distribution
Distribution Platforms before September Launch
Distribution Platforms since September Launch
Expected launch by Jan 2015
11 Platforms before end of FY 14-15