talent trends emea: what’s on the minds of the professional workforce | webcast
DESCRIPTION
Get the pulse of professionals worldwide, and across Europe specifically, when it comes to their current jobs and what would convince them to accept new job offers. Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Read more on the LinkedIn Talent Blog: http://linkd.in/1x82NI3 Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT Tweet with us: http://bit.ly/HireOnLinkedInTRANSCRIPT
![Page 1: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/1.jpg)
Talent Trends What’s on the Minds of the
Professional Workforce
April 2014
While you’re waiting… download http://lnkd.in/TTreport
![Page 2: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/2.jpg)
Meet your presenters
2 LinkedIn ©2014 All Rights Reserved
Maria IGNATOVA
Content Marketing Manager
Leela SRINIVASAN Director of Marketing
Tweet your favorite insights with #hiretowin
![Page 3: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/3.jpg)
We surveyed 18,000+ fully-employed
professionals in 26 countries
3 LinkedIn ©2014 All Rights Reserved #hiretowin
![Page 4: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/4.jpg)
Active vs. passive
![Page 5: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/5.jpg)
How would you describe your job search status?
Open to talking to a recruiter
Completely satisfied; don’t want to move
Reaching out to personal network
Actively looking
Casually looking a few times a week
5
12%
13%
15%
45%
15%
#hiretowin
vs. 20% in 2012
LinkedIn ©2014 All Rights Reserved
![Page 6: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/6.jpg)
Countries with unusual levels of active candidates
0% 25% Global average 50%
16% Sweden
18% Norway
18% Russia
29% Italy
42% India
44% UAE
Low Outliers
High Outliers
6 #hiretowin
LinkedIn ©2014 All Rights Reserved
26% UK
![Page 7: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/7.jpg)
Countries with unusual levels of approachable
candidates*
50% 85% Global average 100%
78% Turkey
79% US
79% UK
89% Spain
88% Denmark
* All professionals except those who
are perfectly happy in their jobs
Low Outliers
High Outliers
7 #hiretowin
LinkedIn ©2014 All Rights Reserved
88% Finland
![Page 8: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/8.jpg)
Don’t be put off by
passive candidates!
They can be surprisingly
approachable.
• Be relevant – why them?
• Get them to say yes to the
next conversation
• Avoid being transactional;
build long-term relationships
To find the right professionals faster, test drive LinkedIn Recruiter
![Page 9: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/9.jpg)
Job satisfaction
![Page 10: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/10.jpg)
How satisfied are you with your current role?
Very dissatisfied
10
Somewhat dissatisfied
Neither satisfied nor dissatisfied
Very satisfied
Somewhat satisfied
27%
45%
14%
10%
4%
#hiretowin LinkedIn ©2014 All Rights Reserved
![Page 11: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/11.jpg)
Countries with unusual levels of satisfied
professionals*
50% 72% Global average 100%
63% Turkey
67% Spain
67% Italy
83% Sweden
81% Norway
Low Outliers
High Outliers
11
* Those who are either “very satisfied” or
“somewhat satisfied” with their current role
#hiretowin LinkedIn ©2014 All Rights Reserved
81% Netherlands
![Page 12: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/12.jpg)
Countries with unusual levels of “very satisfied”
professionals
Low Outliers
High Outliers
0% 27% Global average 50%
15% Russia
16% China
17% Italy 34% Denmark
43% Netherlands
39% Sweden
12 #hiretowin
LinkedIn ©2014 All Rights Reserved
![Page 13: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/13.jpg)
Employees are more
satisfied than you
think.
However, satisfaction
is no guarantee of
loyalty...
![Page 14: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/14.jpg)
Passive vs. active job
satisfaction
![Page 15: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/15.jpg)
How satisfied are you with your current role?
8% Dissatisfied
12% Neither
80% Satisfied
Passive Active
28% Dissatisfied
20% Neither
52% Satisfied
15 #hiretowin
LinkedIn ©2014 All Rights Reserved
![Page 16: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/16.jpg)
As an employer, don’t
take your people’s
loyalty for granted.
50% of job applications on LinkedIn are from people not actively searching for jobs.
As a recruiter, make
sure you get your
opportunities in front
of the right talent.
![Page 17: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/17.jpg)
Q. Where in the world are people most passionate
about their work?
a. United Kingdom
b. United States
c. Japan
d. India
e. France
![Page 18: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/18.jpg)
Q. Where in the world are people most passionate
about their work?
a. United Kingdom
b. United States
c. Japan
d. India
e. France
![Page 19: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/19.jpg)
What motivates people to
switch jobs?
![Page 20: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/20.jpg)
Top 5 motivations for changing jobs for
active candidates
20 LinkedIn ©2014 All Rights Reserved
Motivations Global UK Italy Sweden
Greater opportunities for advancement 31% 33% 23%
Better compensation & benefits 30% 28% 28%
More challenging work 26% 22% 26% 40%
Better fit for skill set 25% 32% 28%
Increased learning opportunities 22% 22% 19%
Improved work/life balance 20% 19%
Seeking improved job secruity 20%
Leadership/Management 33%
#hiretowin
![Page 21: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/21.jpg)
Top 5 motivations for changing jobs for
passive candidates
21 LinkedIn ©2014 All Rights Reserved
Motivations Global UK Italy Sweden
Better compensation & benefits 43% 39% 49% 38%
Better work/life balance 31% 40% 30% 23%
Greater opportunities for advancement 23% 22% 21%
More challenging work 21% 22% 30% 29%
Better fit for skill set 21% 18% 18%
Increased learning opportunities 17% 39%
#hiretowin
![Page 22: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/22.jpg)
Don’t waste your time
emphasising these job
aspects
![Page 23: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/23.jpg)
5 things active candidates don’t care about in a job
23 LinkedIn ©2014 All Rights Reserved
Things candidates don’t care about Global UK Italy Sweden
Improved job title 33% 47% 17% 42%
Better office location (commute, city) 29% 23% 31% 23%
Unhappy with current team 28% 29% 19% 18%
Stronger relationship with manager 25% 19% 23% 20%
Personal reasons (family, health, etc.) 19% 16% 19% 18%
#hiretowin
![Page 24: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/24.jpg)
5 things passive candidates don’t care about in a job
24 LinkedIn ©2014 All Rights Reserved
Things candidates don’t care about Global UK Italy Sweden
Improved job title 49% 59% 68%
Better office location (commute, city) 33% 29% 36% 25%
Increased job security 22% 18% 22% 27%
Stronger relationship with manager 21% 23% 32%
Better alignment with cultural values 17% 18% 21%
Increased decision-making authority 20% 20%
Stronger leadership/management 21%
#hiretowin
![Page 25: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/25.jpg)
You can’t be a great
recruiter without being
a great listener.
Don’t sell on title and
compensation alone.
Know your individual
candidates and what
they want.
Take great notes. Reference them before each conversation and share with your interview team.
![Page 26: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/26.jpg)
How important is talent
brand?
![Page 27: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/27.jpg)
Talent brand is most important globally…
56% 20% 17% 7%
Reputation as a great place to work
Reputation for great products and services
Reputation for great people
Reputation for being prestigious
27 LinkedIn ©2014 All Rights Reserved #hiretowin
![Page 28: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/28.jpg)
Q. In which country do professionals say they are more concerned with a potential employer’s prestige than with its talent brand?
a. Brazil
b. Turkey
c. Canada
d. China
e. France
![Page 29: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/29.jpg)
Q. In which country do professionals say they are more concerned with a potential employer’s prestige than with its talent brand?
a. Brazil
b. Turkey
c. Canada
d. China
e. France
None of the above. Talent brand rules everywhere!
![Page 30: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/30.jpg)
…and in fact, in every country
0%
10%
20%
30%
40%
50%
60%
70%
Austr
alia
Bra
zil
Ca
nad
a
Ch
ina
De
nm
ark
Fin
land
Fra
nce
Germ
any
Ho
ng K
on
g
India
Indon
esia
Ita
ly
Japa
n
Ma
laysia
Ne
therl
and
s
Ne
w Z
eala
nd
No
rwa
y
Ru
ssia
Sin
gapo
re
South
Afr
ica
Spain
Sw
ede
n
Turk
ey
Un
ite
d A
rab E
mira
tes
Un
ite
d K
ing
dom
Un
ite
d S
tate
s
Reputation as a great place to work
Reputation for great products and services
Reputation for great people
Reputation for being prestigious
30 LinkedIn ©2014 All Rights Reserved
% o
f T
ota
l C
ount of V
alu
e
#hiretowin
![Page 31: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/31.jpg)
If you’re investing in
your talent brand,
you’re on the right
track… but you’re also
not alone.
• What makes your company
special? Listen to candidates
and employees
• Consider all touch points
• Showcase your own people
Build a compelling candidate experience on LinkedIn, leveraging free and paid solutions together
![Page 32: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/32.jpg)
How professionals stay on
top of their careers
![Page 33: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/33.jpg)
Ongoing career management is the new norm
11%
89%
No activity in last 30 days
Actively managed career in last 30 days
33 #hiretowin
LinkedIn ©2014 All Rights Reserved
![Page 34: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/34.jpg)
Top 5 career management activities
34
Career management activities Global UK Italy Sweden
Engaged in professional networking 47% 53% 44%
Edited resume and/or professional profile 46% 48% 45% 41%
Researched ways to update skills 44% 40% 43% 34%
Researched companies that interest me 40% 39% 41% 36%
Received a message from a recruiter 39% 48% 35% 36%
Heard about a job from colleague, friend
or family 46%
#hiretowin LinkedIn ©2014 All Rights Reserved
![Page 35: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/35.jpg)
5 least popular career management activities
35
Career management activities Global UK Italy Sweden
Interviewed for a new job with current
employer 6% 3% 7% 5%
Applied for a new job with current employer 8% 5% 11% 7%
Contacted recruiter/hiring manager to follow
up on a job application 11% 13% 11%
Contacted recruiter/hiring manager to learn
more about career opportunities 13% 14% 11% 12%
Explored a new job with current employer 14% 13% 15% 10%
Interviewed for a new job with a different
employer 14%
#hiretowin LinkedIn ©2014 All Rights Reserved
![Page 36: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/36.jpg)
Put yourself in the
running – as a
company and as a
recruiting team.
Even passive
candidates are
doing a lot more
than you think.
Find, engage, hire.
![Page 37: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/37.jpg)
We’re here to help you find, engage and hire exactly the right talent.
Strategic Sourcing
and Pipelining
Metrics and Analytics
Personalised Job Targeting
Talent Brand Development
More details at talent.linkedin.com
![Page 38: Talent Trends EMEA: What’s on the Minds of the Professional Workforce | Webcast](https://reader036.vdocuments.net/reader036/viewer/2022081403/554e4019b4c90518468b517b/html5/thumbnails/38.jpg)
Questions?
38
Contact the LinkedIn Talent Solutions
Team at
See more details on our solutions
talent.linkedin.com
Stay on the cutting edge with our blog
talent.linkedin.com/blog
Follow us on LinkedIn
linkedin.com/company/linkedin-talent-
solutions
Follow us on Twitter
@hireonlinkedin
#hiretowin LinkedIn ©2014 All Rights Reserved
Access the stats for all 26 countries: http://lnkd.in/TTreport