talk is cheap program

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story arts centre 951 Carlaw Ave., Toronto, ON, M4K 3M2 talkischeapccpr [email protected] www.talkischeap8.com

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Page 1: Talk is Cheap Program

story arts centre951 Carlaw Ave., Toronto, ON, M4K 3M2

talkischeapccpr

[email protected]

www.talkischeap8.com

Page 2: Talk is Cheap Program

Welcome to Talk is Cheap 8.0, the eighth edition of Centennial College’s social media conference.

Talk is Cheap is an annual free social media conference hosted by corporate communications and public relations students at the college’s Story Arts Centre. The conference starts off with registration and a short reception. The event then has a panel discussion on a predetermined topic and concludes with a series of participant-led workshops. These workshops cover a variety of topics related to social media.

This year, the panel will be discussing social media influencers. It’s important that brands build relationships with influencers and create buzz around their product. We have an amazing panel lined up and we can’t wait for you to get some insider tips on the industry!

Thank you so much for attending our event. We hope you get a chance to listen to some amazing speakers and learn something!

The Talk is Cheap 8.0 TeamAlicia, Courtney, Jackie, Tahrell, Trang and Alana

Page 3: Talk is Cheap Program

James Rubec, Content Marketing and Social Media ManagerJames is Cision Canada’s storyteller who works to share insights in the public relations, social media and marketing communications industry. His career started in Ottawa as a journalist and moved to the Northwest Territories where he began his work as a copywriter on the agency side. Today, he leads Canadian content development and social media for Cision and connects with PR professionals around the country to learn what’s working and what’s new in the industry.

Jessica Savage, Vice President, North StrategicJessica has been with North as a Vice President since 2012 and has helped move the company from a small start up to a bold, well-respected agency in the PR, Communications and Digital Communications industry. As one of the company’s most senior leaders and strategists she is passionate about getting meaningful results through a commitment of investing in a dynamic, inclusive team culture. Throughout the industry she is recognized for leading and creating high performance teams.

DEAN THE BASSET HOUND(@deanthebasset)Dean the basset lives with his loving humans in Toronto, Ontar-io, where he chews sticks, naps regularly and avoids baths.Over 80k IG followers

KAEL REBICK(@punkodelish) Kael Rebick is one of Instagram’s top Canadian influencers.Based in Toronto, she has spent years capturing the beauty of her city as a hobby and passion. Her work on Instagram has taken her far beyond her city, taking part in campaigns all over the world.@punkodelish on Twitter, Snapchat, IGfacebook.com/punkodelish446k IG followers

Page 4: Talk is Cheap Program

Brad Ross, Executive Director of Corporate Communications, TTC

Anna Starasts, Community and Marketing Manager for gdR

Sina Radfar, Sr. Social Media Specialist, Cision

Donna Lindell, Professor and Program Coordinator, Centennial College

Debbie Gordon, Director of Children’s Media Centre, Centennial College

Justin Stayshyn, Digital and Regional Media Relations, Ontario NDP

Tamarisk Saunders-Davies, Account Manager, ClutchPR

Linda Andross, Managing Partner, APEX PR

Cullen Scannell, Senior Manager, Digital Content, TO2015

Kara CarnduffAccount DirectorKara Carnduff is an Account Director on the digital strategy team at High Road in Toronto. She leads social and digital teams across a number of retail and financial clients. Her journalism background allows her to bring a particular skillset to digital marketing and content strategy, which she uses to develop long-term, cross-platform plans for her clients. Kara graduated from Carleton University with a Bachelor of Journalism, and started her career in corporate communica-tions with the Department of National Defence in Ottawa, Canada. She moved to their media relations team before joining High Road in October 2011.

Page 5: Talk is Cheap Program

KAEL REBICK(@punkodelish) Kael Rebick is one of Instagram’s top Canadian influencers.Based in Toronto, she has spent years capturing the beauty of her city as a hobby and passion. Her work on Instagram has taken her far beyond her city, taking part in campaigns all over the world.@punkodelish on Twitter, Snapchat, IGfacebook.com/punkodelish446k IG followers

5:15 – 6:00 p.m.

6:00 – 6:50 p.m.

7:00 – 7:30 p.m.

7:40 – 8:10 p.m.

8:20 – 8:50 p.m.

Registration – Front lobby

Social Media Influencers – Panel – Rm 191/193Moderator: James Rubec, Content Marketing and Social Media Manager, Cision

Kael Rebick, Toronto photography InstagrammerJessica Savage, Vice President, North Strategic

Dean the basset hound, one of TIME Magazine’s most influential dogsKara Carnduff, Account Director, High Road

Rm 201Brad RossExecutive Director of CorporateCommunications, TTC

Rm 201Justin StayshynDigital and Regional Media Relations, Ontario NDP

Rm 201Sina RadfarSr. Social Media Specialist, Cision

Rm 203Anna StarastsCommunity and Marketing Manager, gdR

Rm 203Donna LindellProfessor and Program Coordinator Centennial College

Rm 203Tamarisk Saunders-Davies, Account Manager, ClutchPR

Rm 245Debbie GordonDirector of Children’s Media Centre, Centennial College

Rm 245Linda AndrossManaging Partner, APEX PR

Rm 245Cullen ScannellSenior Manager, Digital Content, TO2015

TIME SESSION SESSION SESSION

Page 6: Talk is Cheap Program