talk like ted: 3 unbreakable laws of communication
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Ideas are the currency of the 21st century. Ideas - persuasively delivered - can inspire people, astonish them and change their lives. This slideshow explores the three laws of communication, breaking down the book Talk Like TED; The 9 Public-Speaking Secrets of the World's Top Minds into three sections. For more information about Talk Like TED, visit www.talkliketed.com.TRANSCRIPT
- TA LK 3 UNBREAK ABLE LAWS LI K E TED O F C O M M U N I C AT I O N CARMINE GALLO K ey note Sp ea ke r | B e sts e lli n g Au t h o r
- Carmine Gallo reveals the secrets behind the worlds greatest presentations, the science behind why they work, and how you can use the secrets to win hearts and minds.
- Talk Like TED is a smart, practical book that will teach you how to give a kick-butt presentation. DANIEL H. PINK #1 New York Times Bestselling author of To Sell Is Human and Drive.
- Magnicent insight. This book will make you a much better speaker. G U Y K AWA S A K I former chief evangelist of Apple and author of APE
- TED presentations have been viewed online more than 1 Billion times.
- Ideas are the currency of the 21st century.
- The ability to communicate your ideas persuasively
- is the single greatest skill you need to accomplish your
- Spreading your ideas in the 21st century requires a 21st century model of communication.
- Its a multimedia generation. We communicate in photos, videos and 140 character tweets.
- Using brain scans, scientists have learned more in the past ten years about how we process information than theyve learned in all civilization to date.
- That means we know what moves people what moves people what moves people whatmoves people moves people and we can prove it.
- The worlds most engaging and persuasive presentations obey three laws:
- 1 3 2 Emotional Touch my heart Novel Teach me something new Memorable Present content in ways Ill never forget
- 1 Emotional Touch my heart Novel Teach me something new Memorable Present content in ways Ill never forget
- Passion is the thing that will help you create the highest expression of your talent. LARRY SMITH TEDx, 2011
- Unleash the master within.
- Unleash the master within. Dig deep to identify your unique and meaningful connection to your presentation topic.
- Passion leads to mastery
- Ask yourself, Wha t mak my h eart s es ing?
- Passion is everything
- Researchers are finding that passion is contagious - and they can prove it scientifically.
- If you meet someone who is genuinely passionate about a product or idea, it will influence your perception of that product or idea.
- Master the art of storytelling
- Stories are just data with a soul. ` BRENE BROWN TEDx Houston, 2010
- B R YA N S T E V E N S O N is a civil rights attorney who successfully argues cases in front of the U.S. Supreme Court.
- B R YA N S T E V E N S O N is a civil rights attorney who successfully argues cases in front of the U.S. Supreme Court. Stories made up 65% of his TED 2013 presentation.
- Storytelling is what Aristotle called Pathos, one of three components of persuasion. 65% Pathos 25% Logos 10% Ethos
- Your brain on stories. At Princeton University, Uri Hasson does research on storytelling by attaching electrodes to people. He finds that when somebody tells a story, certain parts of the brain
- Your brain on stories. At Princeton University, Uri Hasson does research on storytelling by attaching electrodes to people. He finds that when somebody tells a story, certain parts of the brain light up.
- Those same regions are stimulated in the brains of those who are listening to the story. If the speakers tells the same story in a different language, it doesnt have the same effect, because the listener doesnt understand the content.
- He calls it brain to brain coupling. In other words, tell me a story and our brains are in sync.
- 2 Emotional Touch my heart Novel Teach me something new Memorable Present content in ways Ill never forget
- Our brains are trained to look for something brilliant and new, something that stands out, something that looks delicious. D r. A . K P R A D E E P Author, The Buying Brain
- Your mission in any presentation is to inform, educate, and inspire. You can only inspire when you give people a new way of looking at the world in which they live. R O B E RT B A L L A R D Ocean explorer, discovered Titanic in 1985
- A fresh, new, and unexpected twist on an old idea releases dopamine, your brains natural save button.
- Cognitive processing consumes a lot of energy especially on the brain.
- The jaw-dropping moment. Thou shalt not simply trot out thy usual shtick. TEDCommandment
- B I L L G AT E S made headlines when he released mosquitoes into the audience during a presentation on malaria.
- Jaw-dropping moments create what neuroscientists call an emotionally charged event, a heightened state of emotion that makes it more likely that your message will be stamped on a persons brain.
- 3 3 Novel Emotional Nov Touch myEmotio Teach me heart nal something el new Memorable Present content in ways Ill never forget
- Stick to the 18 minute rule.
- No TED speaker is allowed to talk for more than 18 minutes. It turns out 18 minutes is the ideal length of time to deliver a presentation.
- Speaking for too long results in cognitive backlog, which, like piling on weights, makes the mental load on your audience heavier and heavier until they forget everything you said.
- 18 minutes is long enough to be serious and short enough to hold peoples attention. CHRIS ANDERSON TED Curator
- Create visually intriguing slides.
- Scientists have produced a mountain of evidence showing that concepts presented as pictures instead of words are more likely to be remembered.
- Retention If you hear information delivered verbally, you will remember 10% of the information. 100 90 80 70 60 50 40 30 20 10 10%
- Retention If you hear information delivered verbally, you will remember 10% of the information. Add a picture and retention soars to 65%. 100 90 80 70 60 50 40 30 20 10 65%
- Bill Gates and Bono are examples of TED speakers who had slides with no bullet points. The slides were photographs, images, or animations.
- CO2 TEMPERATURE INCREASE NEGATIVE EFFECTS
- Stay in your lane.
- Oprah credits her success to knowing my lane and staying in it.
- Identify your lifes core purpose and relentlessly follow that purpose to become everything you were created to be.
- You have the capacity to move people, to educate and electrify, to inform and inspire. You have ideas that were meant to be heard.
- Use your voice to astonish people, l
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