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Talk Nerdy to Me: Communicating Technical Subjects to a Non-Technical Audience June 9, 2016 A. Christian Whelen, Ph.D, (D)ABMM 2014, 2010 DOH Team of the Year 2013 APHL Healthiest Lab Runner-up 2013 FDA Leveraging/Collaboration Award 2012 LRN Excellence in Partnership

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  • Talk Nerdy to Me:Communicating Technical Subjects to a Non-Technical Audience

    June 9, 2016A. Christian Whelen, Ph.D, (D)ABMM

    2014, 2010 DOH Team of the Year2013 APHL Healthiest Lab Runner-up2013 FDA Leveraging/Collaboration Award2012 LRN Excellence in Partnership

  • Be accessible and credible

  • Be friendly (even during Ebola scares)

  • Provide good “art” and “B-roll”

  • Create opportunities to educate

  • Seek AssistanceDevelop relationship with Communications

    Office / Media TrainingCollaborate with APHL

    June 2011 / Summer 2011

  • Have a “cool” website

  • Consider an “Open House”

  • Communicate in a familiar form

  • Now, that’s a suspicious character

    Better collect some evidence

    CSI – Hawaii DOH Style

    No cows were harmed in the pursuit of this investigation

  • Video Clips

    Hawaii Molasses Spill https://www.youtube.com/watch?v=BctL0-xv5d4

    State Lab response to spill https://www.youtube.com/watch?v=5WJU1sDahvo

    Hawaii Five-O meets Hawaii State Labs http://www.hawaiinewsnow.com/story/17973976/hawaii-five-0-

    enlists-help-from-hawaiis-state-health-lab

    https://www.youtube.com/watch?v=BctL0-xv5d4https://www.youtube.com/watch?v=5WJU1sDahvohttp://www.hawaiinewsnow.com/story/17973976/hawaii-five-0-enlists-help-from-hawaiis-state-health-lab

  • Questions (and lively discussion) at the end

    Mahalo

    � Talk Nerdy to Me:�Communicating Technical Subjects to a Non-Technical Audience�Be accessible and credibleBe friendly (even during Ebola scares)Provide good “art” and “B-roll”Create opportunities to educate Seek AssistanceHave a “cool” websiteConsider an “Open House” Communicate in a familiar formCSI – Hawaii DOH StyleVideo ClipsQuestions (and lively discussion) at the end