Talk to frank 3

The Talk to Frank advert is a high paced and intense advert I would say this advert is aimed at a

general audience and for all classes it’s informational and using scare tactics to highlight the effects

they accentuate certain noises such as they sound of the crisps being eaten at the start as a way of

gaining your attention sharply.

The main voiceover character is a feeling that the advert personifies “the munchies” the munchies

are a feeling you get after smoking cannabis the voiceover directly addresses the listener from the

start he is informal and a lot more chatty, he is one of the more “friendly” side -effects of using

cannabis. However the advert hen takes a rather dark turn with yet another feeling personified as a

person he is a lot more anguished and troubled they seem to be in a struggle for control of the brain

the munchies voiceover is a lot calmer and tries to reassure, the paranoia becomes more and more

frantic, it reaches a high point of intensity and then all of a sudden it cuts out and a third voiceover

cuts in this reverts back to a normal conversation.

The third voiceover addresses the listener with a much calmer but serious tone of voice he quickly

becomes informative he gives out information such as the website details and phone number and he

also tries to warn people off from doing it.

Here are the RACC’s guidelines on anti-drugs

Anti-drugs messages must be placed by registered charities or by bodies recognised by the relevant

Government department/s. Claims about the effects of a particular drug must be adequately

substantiated.

They keep to these guidelines as they ae a registered charity and they also are aggressive in there in

approach even though they do use shock and awe tactics by personifying the feelings the you can

get when on drugs.

I think the advert is fantastic I feel it really gets the message out that drugs will harm you in the long

run I feel it justifies its aim to all people no discrimination, however I do feel the use of brand

identification at the start instead of the end would have been more effective