talk to parish clerks of herefordshire about marketing and pr ideas

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Newsletters, press releases and websites 27/06/2013

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I gave a talk to the massed parish, town and city clerks of Herefordshire. They asked me to talk about practical ideas for making newsletters, press releases and websites better

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Page 1: Talk to parish clerks of Herefordshire about marketing and PR ideas

Newsletters, press releases and websites27/06/2013

Page 2: Talk to parish clerks of Herefordshire about marketing and PR ideas

Ben Proctor

Head of web, communications and engagement

Herefordshire Councilhttp://pinterest.com/amyreve/newsletter-layout-ideas/

Page 3: Talk to parish clerks of Herefordshire about marketing and PR ideas

Newsletters

http://pinterest.com/amyreve/newsletter-layout-ideas/

Page 4: Talk to parish clerks of Herefordshire about marketing and PR ideas

Newsletter top tips1. Catch the eye

http://pinterest.com/amyreve/newsletter-layout-ideas/

Page 5: Talk to parish clerks of Herefordshire about marketing and PR ideas

Newsletter top tips2. Use a grid

MS Publisher is widely used and OK

Scribus is free and excellent

Page 6: Talk to parish clerks of Herefordshire about marketing and PR ideas

Newsletter top tips3. Use photos

There are 250,000,000 free photosin Flickr Creative Commons

Including this great photofrom Bishops Fromeby Les Haines (CC-BY-A)

http://flic.kr/p/egqnVi

Page 7: Talk to parish clerks of Herefordshire about marketing and PR ideas

Newsletter top tips4. Use few fonts

Pick a fontor twoand stick to them

Lots of fonts risks confusionand looking careless

Using the same font for everynewsletter looks consistent

And even professional

http://flic.kr/p/7gEkW8

Page 8: Talk to parish clerks of Herefordshire about marketing and PR ideas

Newsletter top tips5. Edit

50 words is brief

150 words is sufficient

250 words is long

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. Nulla quis sem at nibh elementum imperdiet. Duis sagittis ipsum. Praesent mauris. Fusce nec tellus sed augue semper porta. Mauris massa. Vestibulum lacinia arcu eget nulla. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur sodales ligula in libero. Sed dignissim lacinia nunc.

Curabitur tortor. Pellentesque nibh. Aenean quam. In scelerisque sem at dolor. Maecenas mattis. Sed convallis tristique sem. Proin ut ligula vel nunc egestas porttitor. Morbi lectus risus, iaculis vel, suscipit quis, luctus non, massa. Fusce ac turpis quis ligula lacinia aliquet. Mauris ipsum. Nulla metus metus, ullamcorper vel, tincidunt sed, euismod in, nibh. Quisque volutpat condimentum velit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.

Nam nec ante. Sed lacinia, urna non tincidunt mattis, tortor neque adipiscing diam, a cursus ipsum ante quis turpis. Nulla facilisi. Ut fringilla. Suspendisse potenti. Nunc feugiat mi a tellus consequat imperdiet. Vestibulum sapien. Proin quam. Etiam ultrices. Suspendisse in justo eu magna luctus suscipit. Sed lectus.

Integer euismod lacus luctus magna. Quisque cursus, metus vitae pharetra auctor, sem massa mattis sem, at interdum magna augue eget diam. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Morbi lacinia molestie dui. Praesent blandit dolor. Sed non quam. In vel mi sit amet augue congue elementum. Morbi in ipsum sit amet pede facilisis laoreet. Donec lacus nunc, viverra nec, blandit vel, egestas et, augue. Vestibulum tincidunt malesuada tellus. Ut ultrices ultrices enim. Curabitur sit amet mauris. Morbi in dui quis est pulvinar ullamcorper. Nulla facilisi.

Integer lacinia sollicitudin massa. Cras metus. Sed aliquet risus a tortor. Integer id quam. Morbi mi. Quisque nisl felis, venenatis tristique, dignissim in, ultrices sit amet, augue. Proin sodales libero eget ante. Nulla quam. Aenean laoreet. Vestibulum nisi lectus, commodo ac, facilisis ac, ultricies eu, pede. Ut orci risus, accumsan porttitor, cursus quis, aliquet eget, justo.

Sed pretium blandit orci. Ut eu diam at pede suscipit sodales. Aenean lectus elit, fermentum non, convallis id, sagittis at, neque. Nullam mauris orci, aliquet et, iaculis et, viverra vitae, ligula. Nulla ut felis in purus aliquam imperdiet. Maecenas aliquet mollis lectus. Vivamus consectetuer risus et tortor. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. Nulla quis sem at nibh elementum imperdiet.

Duis sagittis ipsum. Praesent mauris. Fusce nec tellus sed augue semper porta. Mauris massa. Vestibulum lacinia arcu eget nulla. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur sodales ligula in libero. Sed dignissim lacinia nunc. Curabitur tortor. Pellentesque nibh. Aenean quam. In scelerisque sem at dolor. Maecenas mattis. Sed convallis tristique sem.

Proin ut ligula vel nunc egestas porttitor. Morbi lectus risus, iaculis vel, suscipit quis, luctus non, massa. Fusce ac turpis quis ligula lacinia aliquet. Mauris ipsum. Nulla metus metus, ullamcorper vel, tincidunt sed, euismod in, nibh. Quisque volutpat condimentum velit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nam nec ante. Sed lacinia, urna non tincidunt mattis, tortor neque adipiscing diam, a cursus ipsum ante quis turpis. Nulla facilisi. Ut fringilla. Suspendisse potenti.

Nunc feugiat mi a tellus consequat imperdiet. Vestibulum sapien. Proin quam. Etiam ultrices. Suspendisse in justo eu magna luctus suscipit. Sed lectus. Integer euismod lacus luctus magna. Quisque cursus, metus vitae pharetra auctor, sem massa mattis sem, at interdum magna augue eget diam. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Morbi lacinia molestie dui. Praesent blandit dolor. Sed non quam. In vel mi sit amet augue congue elementum. Morbi in ipsum sit amet pede facilisis laoreet. Donec lacus nunc, viverra nec, blandit vel, egestas et, augue.

Vestibulum tincidunt malesuada tellus. Ut ultrices ultrices enim. Curabitur sit amet mauris. Morbi in dui quis est pulvinar ullamcorper. Nulla facilisi. Integer lacinia sollicitudin massa. Cras metus. Sed aliquet risus a tortor. Integer id quam. Morbi mi. Quisque nisl felis, venenatis tristique, dignissim in, ultrices sit amet, augue.

Proin sodales libero eget ante. Nulla quam. Aenean laoreet. Vestibulum nisi lectus, commodo ac, facilisis ac, ultricies eu, pede. Ut orci risus, accumsan porttitor, cursus quis, aliquet eget, justo. Sed pretium blandit orci. Ut eu diam at pede suscipit sodales. Aenean lectus elit, fermentum non, convallis id, sagittis at, neque. Nullam mauris orci, aliquet et, iaculis et, viverra vitae, ligula. Nulla ut felis in purus aliquam imperdiet. Maecenas aliquet mollis lectus. Vivamus consectetuer risus et tortor. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. Nulla quis sem at nibh elementum imperdiet. Duis sagittis ipsum. Praesent mauris. Fusce nec tellus sed augue semper porta. Mauris massa. Vestibulum lacinia arcu eget nulla. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur sodales ligula in libero. Sed dignissim lacinia nunc.

Curabitur tortor. Pellentesque nibh. Aenean quam. In scelerisque sem at dolor. Maecenas mattis. Sed convallis tristique sem. Proin ut ligula vel nunc egestas porttitor. Morbi lectus risus, iaculis vel, suscipit quis, luctus non, massa. Fusce ac turpis quis ligula lacinia aliquet. Mauris ipsum. Nulla metus metus, ullamcorper vel, tincidunt sed, euismod in, nibh.

Quisque volutpat condimentum velit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nam nec ante. Sed lacinia, urna non tincidunt mattis, tortor neque adipiscing diam, a cursus ipsum ante quis turpis. Nulla facilisi. Ut fringilla. Suspendisse potenti. Nunc feugiat mi a tellus consequat imperdiet. Vestibulum sapien. Proin quam. Etiam ultrices. Suspendisse in justo eu magna luctus suscipit. Sed lectus. Integer euismod lacus luctus magna.

Quisque cursus, metus vitae pharetra auctor, sem massa mattis sem, at interdum magna augue eget diam. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Morbi lacinia molestie dui. Praesent blandit dolor. Sed non quam. In vel mi sit amet augue congue elementum. Morbi in ipsum sit amet pede facilisis laoreet. Donec lacus nunc, viverra nec, blandit vel, egestas et, augue. Vestibulum tincidunt malesuada tellus. Ut ultrices ultrices enim. Curabitur sit amet mauris. Morbi in dui quis est pulvinar ullamcorper. Nulla facilisi.

Page 9: Talk to parish clerks of Herefordshire about marketing and PR ideas

Press releases

http://pinterest.com/amyreve/newsletter-layout-ideas/

Page 10: Talk to parish clerks of Herefordshire about marketing and PR ideas

I KEEP six honest serving-men (They taught me all I knew)

Their names are What and Why and When & How and Where and Who

Though we usually say

Who, What, When, Where, Why & (How)

Press release top tips1. Honest serving men

Page 11: Talk to parish clerks of Herefordshire about marketing and PR ideas

Not all subjects are the same

Press release top tips2. Who

http://flic.kr/p/6FiXXp

Page 12: Talk to parish clerks of Herefordshire about marketing and PR ideas

News is

something that happened

in the past

and was noteable

Press release top tips3. What

Page 13: Talk to parish clerks of Herefordshire about marketing and PR ideas

Press release top tips4. Where

Here

Not anywhere else

Page 14: Talk to parish clerks of Herefordshire about marketing and PR ideas

Press release top tips5. Write backwards

AN elderly woman sustained a head injury following a collision near Ross-on-Wye this afternoon.

Youngster Alex Parker enjoyed a first-team debut to remember as he bagged 5-35 to lead Bromyard to victory over Hagley.

A man who snatched hundreds of pounds from a Ledbury couple after arranging to sell them his BMW has pleaded guilty to theft.

Page 15: Talk to parish clerks of Herefordshire about marketing and PR ideas

Websites

http://pinterest.com/amyreve/newsletter-layout-ideas/

Page 16: Talk to parish clerks of Herefordshire about marketing and PR ideas

.

Online top tips1. Mailchimp

www.mailchimp.com

Page 17: Talk to parish clerks of Herefordshire about marketing and PR ideas

.

Online top tips2. Wordpress

wordpress.comFree and easy to use

talkaboutlocal.org.ukProvides help on setting up news sites

Page 19: Talk to parish clerks of Herefordshire about marketing and PR ideas

.

Online top tips4. Eventbrite

http://eventbrite.co.ukFree (if your event is free) and easy to use

Page 20: Talk to parish clerks of Herefordshire about marketing and PR ideas

Free mapping for everyone

Online top tips5. OpenStreetMap