Social Media Content StrategyMaking Your Brand the Preferred Choice!

Using LIFT BY Strategy to Uplift the Brand Reach Facebook Twitter LinkedIn Blog YouTube

SMART Strategy

Be Specific with Goals All the Actions to be Measurable All the Milestone to be Attainable Each Task should be Relevant All the actions to be Time Bound

Your Brand

1. Attracti

ng Target

Audience.

2. Engagement &

Dialogue

4. Monito

r &

Measure

3. Building

Campaign Buzz

Part 1• Feed Creation• Feed posting• Indirect Marketing Strategies• Influencing Target Audience

Part 2• Audience Research• Engagement• Testimonials

Part 3• Propagating ‘Big Idea’ • Viral campaigns.• Seeding Viral further.

Part 4• Monitoring and Response• Measurement

Adopt a 4-Prong Approach

Talking About What People want to Hear & at Right Time!

Σ u w d e e e

edges e

-affinity score between viewing user and edge creator.

- weight for this edge type (create, like, tag, etc.)

- time decay factor based on how long ago edge was created.

u wd

Facebook & Twitter

Multiple Post on Facebook and Twitter daily on Real Time Basis Boosting the Online and Offline Coverage of the brand. Engage with the Audience on daily basis. Join relevant Groups and Lists on both platform Engaging with

Interactive Posts Pictorial Post Videos Contests Quiz and Polls Hashtags Guest Post

Blogs

Create a Blog for your brand. Monthly 2 or More Post on the blog on topic of the Interest Content Tone and Tenor will be Personal and Professional both Integrating the website with Social Media for Bi Directional

Communication.

Youtube

Uploading Video Interviews & Other Coverage of the client. Generating a Video Based Content for Followers {Brand Video} Optimizing Youtube Channel with Proper Content and Description Spread the Video Content to Various other Video Blogging Sites like

Vimeo Metacafe Blip.tv Y! Video Dailymotion

Social PR

Performing Social Bookmarking to generate more backlinks Collaborating with Influencers to spread our content Collaborating with Facebook and Twitter Trend Makers, to Trend our

Specific message Multi Profile, Multi Channel Post Boost and Sharing Engaging with Celebrities & Audience to increase the Visibility Submit current Press Releases Track the Trending Topic and Prepare news bytes around it to be in

limelight

High Level Action Plan

Be a Digital Brand Gain Followers Maintain Social Voice Engage with Followers Be a Source to Viral Content { Example : Ice Bucket Challenge }

Execution Plan

Sticking to a narrative. {Relevant Industry, Targeted Geography} Posting everyday content. Behind the scenes action at major events. Posting unexpected Tweets. Posting beautiful content.

Thank Youwww.allydigitalmedia.com