talking to the press who? what? when? where? why?
TRANSCRIPT
Talking to the Press
Who?
What?
When?
Where?
Why?
Talking to the Press
Who?
What?
When?
Where?
Why?
[Wikipedia: The Five Ws, … are questions whose answers are considered basic in information-gathering. They are often mentioned in journalism (cf.
news style), research, and police investigations.]
Talking to the Press
Who?
• Print/electronic journalists
• Radio programs
• Television programs
• Freelancers
Talking to the Press
What?
• Your paper’s press release
• Somebody else’s press release
• Commentary on major issues
• Background for future story
Talking to the Press
When?
• Immediately – on deadline
• Tonight – evening news
• Soon – by noon tomorrow
• Later this week - background
Talking to the Press
Where?
• Telephone/e-mail in your office
• Press conference at NSF, NASA
• Press conference at science meeting
• Live/taped at TV and radio stations
Talking to the Press
Why?
• Publicize scientific advances
• Promote your work
• Provide opposing viewpoint
• Provide perspective
Talking to the Press
Why?
• Publicize scientific advances
• Promote your work
• Provide opposing viewpoint
• Provide perspective
• Impress your parents and family
CORREIO BRAZILIENSE • Brasília, sábado, 8 de agosto de 2015
Talking to the Press
Final “words of wisdom”:
• Tell a good story
• Keep it simple
• Have a memorable sound bite
• Enjoy yourself!