THE RISE OF BUSINESS GRADE BRITAIN

GETTING MORE FROM YOUR NETWORK WITH VOICEJON NOWELLHEAD OF VOICE SERVICES

SO WHAT IS GETTING MORE OUT OFYOUR NETWORK FOR VOICE?

The primary VoIP protocol that enables a session or connection to be made between two end points on a network

SIP DEFINITIONS

SIP (SESSION INITIATION PROTOCOL)

A service delivering calls directly to the end user. Either as a SIP App on mobile phone/iPad or via a SIP enabled desk phone.

SIP TRUNKING

A service delivering multiple SIP Trunks to a PBX

SIP SUBSCRIBER (HOSTED TELEPHONY)

How many of you use VOIP\IPT on the LAN for your Telephony?

STRAW POLL

How many of you then convert this to TDM via ISDN30’s for onward

call delivery?

STRAW POLL

How many of you then convert this to TDM via ISDN30’s for onward

call delivery?

STRAW POLL

What are the barriers to adopting SIP Trunking within

your organisations?

GROUP DISCUSSION

• Cost• Security• Available bandwidth• Solutions availability• Service Level Agreement• PBX Support • Implementation pain

THE SEVEN BARRIERS TO SIP

• Cost reduction, phone system upgrade & network rationalisation drivers are leading adoption

• SIP Market is growing by 17% PA• ISDN Market is shrinking by 8% PA• UK B2B voice market is 9% SIP vs 38% in US.

Source: Illume SIP Trunking Market report 2013

THE YEAR OF THE SIP TRUNK?

• The TalkTalk Network switches 5M minutes of calls an hour - 3B minutes per month.

• The TT network uses SIP to deliver service to over 4M customers

• We have capacity for 1M SIP Channels today.

• We will increase our network capacity by between 50-100 times over the next 5-10 years.

VOICE CAPABILITY

• Consolidates ISDN30 estate• Turnkey solution• Multi layer Security as standard• Carrier class SIP Trunks• Scalable & Flexible

VOICE OVER ETHERNET

• Business-grade voice service built on EFM• Available from unbundled exchanges, 93% UK coverage• SIP benefits with ISDN30 presentation 12-50 Channels• High availability –N+1 • Numbering – New or imported

IP-ISDN30

• Dedicated instance per customer • Resilient architecture• Guaranteed voice quality delivered over MPLS • Upgrades & flexibility as standard• Subscription model

HOSTED TELEPHONY

2,700 ISDN30 channels over 90 bearers migrated to 2,900 channels with auto fail-over

CASE STUDIES

MONEY IN THE BANK

SAVED

46%ON LINE RENTAL

Customer demand doubled calls on Grand National day - exceeding 10,000 calls in one 15-minute period. Capacity planning & Call Admission Control ensured no calls abandoned

AT THE RACES

GAMECHANGER

FOR BUSINESSPERFORMANCE

Calls & Lines (TDM voice)

B’band- MPF &

SMPF

IPVPN(off-net)

Ethernet & EFM EoFTTC

2nd Gen IPVPN

SIP trunks

Mobile SIP apps & Hosted Telephony

SFBB

2005 2010 2013 2014 2015

FTTP

SIP call control

•Converged Access circuits

•Converged SLA, supplier & Management interfaces

•Multi tier security architecture

•Flexible scalable capacity for SIP trunks & Call volumes.

•Self serve network with real time changes & network management.

PRODUCT EVOLUTIONCONVERGENCE ON EVERY LEVEL

THANK YOU