tallinn - a city to invest in. good location for business crossroads between technology-rich...
TRANSCRIPT
Tallinn -
A City to Invest In
Good location for business
• Crossroads between technology-rich Scandinavia and resource-rich Russia.
• Business-friendly and stable environment
• One of the world’s most liberal economies (7th position in index of Economic Freedom for 2006, by The Heritage Foundation)
• Tallinn is a Rising Urban Star, according to a May 2003 report fromJones Lang LaSalle
GDP Real Growth rate (%), 2005 est.
7,80
7,10
6,40
2,40
2,20
3,30
1,70
0,80
0,60
1,70
Latvia
Estonia
Lithuania
Sweden
Denmark
Poland
Finland
Germany
Netherlands
European Union
Fast-growing region
Baltic Sea Region is Europe’s fastest growing region
GDP per capita (USD), 2005 est.
33 500
30 500
30 300
29 700
29 600
16 400
13 700
12 800
12 700
Denmark
Netherlands
Finland
Germany
Sweden
Estonia
Lithuania
Latvia
Poland
Source: CIA World Factbook
Economic Engine of Estonia
• 1/2 of the companies and employment
• 1/2 of the national GDP
• 2/3 of all corporate profits
• 4/5 of the total foreign direct investment and foreign visitors
Tallinn – the capital of Estonia (population 400 000)
Innovations
• Tallinn is an IT-driven city
55% of Estonia’s population are Internet users (2005)
75% of the income tax declarations are made through
the e-Tax Board (2005)
98% of the bank transfers are performed electronically (2005)
• Excellent testing ground for new technology
Good infrastructure and modern services for testing
Population comfortable with innovations
Good opportunities for outsourcing, research and product
development
Pleasant environment
• Business-friendly and stable environment
• Good quality hotels and multi-lingual customer service
• High life quality
• Pleasant living
• Good possibilities for
recreationWorld-class cultural performances
Excellent sports facilities
Extensive beach areas
12 theatres, 32 museums
(new KUMU Art Museum)
Structure of the economy
• Main sectors in Tallinn:
Transport & logistics
Transit trade (mainly cargo port operations)
Tourism
Business services (70% of the service sector revenues)
Traditional industries (metal & machinery, food, furniture, assembly)
Innovative industries (ICT applications, engineering, automation)
• Service industries (trade, hotels & restaurants, transport & communication, financial intermediation, real estate & business services) constitute 57%, industry 15% and construction 7% of the regional gross value added in Northern Estonia (Tallinn + Harju County).
• Service industries in Northern Estonia make up 69%, construction 64% and industry 48% of the total volume of the respective sectors in Estonia.
References
• Transit trade/Logistics: DFDS Transport, Schenker, Lidl,
KarstadtQuelle, Miss Mary of Sweden • Retail: Rimi Baltic (Kesko Food & ICA Baltic)
• Real estate development: Linstow International, Skanska
• Business services: Colliers International, IBM, Adecco
• Finance: Swedbank, SEB, Nordea, Sampo
• Manufacturing: ABB, Elcoteq, LGP Allgon, Paulig
• Tourism: Radisson SAS, Golfest, Holiday Club
• Consumer goods: Coca-Cola, McDonalds
Major Investments of Tallinn
• Education and science
• Infrastructure and road construction
• Business environment
• City transport
• Culture and art
• Sports and recreation
City Administration Structure
CITY COUNCIL
CITY COUNCIL OFFICE
COMMITTEES
CITY DISTRICT COUNCILS
CITY GOVERNMENT
CITY DISTRICTS ADMINISTRATIONS
DEPARTMENTS
1. HAABERSTI 2. KESKLINN3. KRISTIINE4. LASNAMÄE5. MUSTAMÄE6. NÕMME7. PIRITA8. PÕHJA-TALLINN
• Urban Planning• Housing Economy• City Enterprises & Business
Development• Municipal Engineering Services• Land Issues• Social Welfare and Health Care• Cultural Heritage• Education• Sports and Youth• City Archives• Vital Statistics• Transport• Environment
CITY OFFICE
• Accountancy Department• Administrative Department• Legal Department• General Department• International Relations• Public Relations• Finance Service• Human Resources Service• IT-Service• Internal Controller Service• Town Hall
Enterprise Board structure
CITY ENTERPRISE BOARD
Business support and
development unit
Tourist office & convention
bureau
Supervision of municipal
companies
Outdoor advertisement
tax
Consumer protection
Tallinn City Enterprise Board
Business Development Unit
• Promoting Tallinn as a good business location
• Developing and promoting high-technology and knowledge-
intensive entrepreneurship
• Promoting cooperation between companies and research
institutions
• Developing SME
• Favoring the establishment of university spin-off companies
• Favoring additional training and retraining of the workforce
Tallinn City Tourist Office & Convention Bureau
• Promoting and marketing Tallinn as an internationally known tourism destination to leisure and business tourists
• Maximizing the benefits of tourism for Tallinn, the citizens and the local economy by:
increasing the number of business and leisure tourists;
extending the tourists´ length of stay in Tallinn;
improving the satisfaction of the tourists visiting Tallinn. • Promoting Tallinn as an international meeting place and incentive
destination
Tallinn City Enterprise Board
How?
• Marketing Strategy – responsibility of state or the city, scope
• Co-operation with Enterprise Estonia, Chamber of Trade and
Commerce, neighboring municipalities
• Marketing of innovative environments is not as to sell travel
destination: Communication must be focused – how to define and
catch target segments
• How to use leverage from Baltic Sea Region/Baltic Metropoles
networks, best practices from region/worldwide
Next steps
• Setting up Local Marketing Board – 07.2006
• Setting up ToR, contracting experts, developing
systematic approach for strategy
• Preparing pilot marketing strategy – Q4 2006
• Mainstreaming experience, dissemination –
2007