tamara lah momčilović: mobile ux improvements can bring new customers
TRANSCRIPT
sMind 2016“Mobile UX improvements can bring new customers.”TAMARA LAH MOMČILOVIĆ
We're an independent design & development
CLIENTS FROM ALL OVER THE WORLD
20 COUNTRIES150+ CLIENTS500+ PROJECTS
Mobile didn’t just change our lives,it is part of our lives.
MOBILE BUYERS IN MILLIONS
0?HOW TO GET THEM?
0!GREAT MOBILE UX
GREAT MUX
FAST
READABLE
CROSS CHANNEL
LOCALIZED
PERSONALIZED
SECURE
01FAST
Mobile users expect to get what they want FAST- SOMEONE
#SMXMunich
57% WILL LEAVE AFTER 3 SECONDS - LOAD
30% NO PURCHASE IF THE SHOPPING CART ISN’T OPTIMIZED FOR MOBILE
FASTFAST FORM COMPLETION
FASTAUTOCOMPLETE
FASTCHECKOUT
• Great for Repeat• Reduces Friction• Encourages Impulse Buying
FASTCHECKOUT
• PAYPAL/AMAZON/APPLE PAY/ANDROID PAY
02READABLE
READABLESCHEMA
• MORE USEABLE SCREEN
READABLEFONT SIZE
• DON’T FORGET OPTIMIZED
READABLEBANNERS
• BE GENTILE
CROSS PLATFORMSSMART APP BANNER
• SMART APP BANNER IOS
READABLEBANNERS
• SMART APP BANNER ANDROID
Mobile Web and app experiences can be connected -it just takes a bit more work.- BY LUKE WROBLEWSKI
READABLEREDIRECT YOUR DEAL
READABLEREDIRECT YOUR DEAL
READABLEREDIRECT
03CROSS CHANNEL
CROSS CHANNELOPTIMIZED
CROSS CHANNELMULTI PLATFORM
04LOCALIZED & PERSONALIZED
The switch to runtime permissions is a big one, and important. But they may be a small learning process.- BY PHIL NICKINSON
LOCALIZEDPERMISSION MESSAGING
• MORE FRIENDLY • IOS AND ANDROID 6.0
LOCALIZEDPERMISSION MESSAGING
• MORE FRIENDLY
LOCALIZEDPERMISSION MESSAGING
PERSONALIZEDPUSH NOTIFICATIONS
IMAGE GOES INSIDE THIS BOX
DATA IS THE NEW GOLD“It is not just about the data you collect. It’s how you mine it, interpret it and draw insights to provide personal customer experiences, which can be quickly deployed across the organization” - NETFINANCE
PERSONALIZEDDATA
• GOOGLE ANALYTICS• FLURRY • LOCALYTIC• APPSEE …
I’m an individual – I need a personalised service
PERSONALIZEDSAY MY NAME
04SECURE & PRIVAT
PERSONALIZEDhttps
PERSONALIZEDVERFITED - SSL
0CONCLUSION
A redesign of the user experience in the eCommerce sector isn’t something that can ever be completely finished. It’s an ongoing process focused on user centricity.
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Thank you. Any [email protected]@TAMARAM_