tame the emv monster coming for your restaurant
TRANSCRIPT
TAMING The EMV MONSTERCOMING FOR YOUR RESTAURANT
Fear v. Reality
So what’s all this fear of EMV about?
Fear of the unknown. Just like the monster under the bed, you’re not sure what’s
coming and how it will impact you.
NOT a one-time investmentor cost
EMV does not protect or encrypt cards
EMV secures data
EMV is mandatory, I must adapt
EMV prevents all fraud
If I don’t comply, I’m going to go broke
EMV is NOT mandatory
EMV is a shift in liability that may not impact you
Fear v. Reality
EMV is barreling into the doors of your restaurant, whether it has a reservation or not, and demanding VIP treatment.
But does it deserve it?
Don’t PanicOctober 2015 is not the �nish line for EMV. In fact, it is only the beginning of the marathon.
Debit cards will be issued as EMVcards by the end of 2015
Yes
No60%40%
U.S. credit cards will be issued as EMVcards by the end of 2015
Yes
No
70%30%
Retail locations will be EMV-compliantby the end of 2015
YesNo
59%41%
By the end of 2015, only 29% of EMVcredit cards and 17% of EMV debitcards will be sent out
17%29%
70%
Credit
Other
Debit
EMV: The RestaurantIndustry’s Challenge
Your challenge: Misinformation & DistractionYour fears: Cost (Time & Money)
EMV = Your challenges and fears come to life.
But let’s take a look at those fears and bust thosechallenges before they make it in the door.
EMV: To Adopt OrNot to Adopt
AdoptNow
Middle ofthe road
challenges
BusinessAs Usual
2
Liability: What am I liable for? EMV is a liability shift. In instances of fraud, the
technology that is the least compliant is liable.
EMV cards and traditional terminals. EMV cards will still have a magnetic stripe. This means they will still work on
your current terminal.
Online ordering.Phone call ordering.
EMV is only useful in a card-present scenario.
EMV Terminal:
EMV terminal installation:
EMV transaction fee:
Server Training:
Total Cost atFinish Line:
Total Cost atFinish Line:
Terminal:
Insert your average chargebacks here.
COSTS: COSTS:
WHAT’S THIS GOINGTO COST TO ME ?
Dollars and “sense”. What is your vulnerability to fraud and how much does that cost you?
Bottom Line
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