Tampa Electric Mobile Web

http://m.tampaelectric.com

Nick France – Corporate Communications

nfrance@tecoenergy.com

Why the Mobile Web?

4 Billion Cell Phones Worldwide275 Million in U.S.

It’s one of the fastest growing markets in the communication industry

Mobile data will surpass voice (PSTN + VoIP) in 2011, climbing from $36 billion in 2008 to $94 billion in 2014.

Source: Pyramid Research

Life’s Essentials

Life’s Essentials

Indispensable Tool

Web AppsText/IME-mail

Photos, Music, Video, Maps/GPS, Money, Calendar, Contacts, Barcode Scanner,Book Reader, Calculator, Twitter, Facebook, Blog … and BTW -- it’s also a phone.

Growth and expansion of the Market

32% of all Americans have gotten online with a mobile.Source: Pew Internet & American Life, April, 2009

M-Commerce

Mobile Payments

Wave and Pay NFC Technology (Near Field Communications)Visa payWave

Pay-by-Mobile

Pay-Buy-Mobile (PBM) project provides a clear pathway to a successful mobile Near Field Communications (NFC) payment services.

NFC will enable mobile phones to be used to make fast, secure payments by passing the phone close to a point-of-sale ‘reader’.

52 mobile operators, serving over 1.7 billion subscribers, are supporting the PBM project.Source: gsmworld.com GSM (Global System for Mobile)

Way more than a phoneIt can be your wallet, credit card, ID card or a key to your home.

Myths and Design

• It’s not your desktop Website miniaturized• Design for the Mobile lifestyle

– Architecture, Content, Graphics• Let the user decide which site to go to

– Mobile or Desktop (device detection)• TLD (.mobi) not needed, sub domain - fine• Study Users before designing

Mobile Information Architecture

• Limit categories to 5• No more than 5 levels deep• At least one content item per

category• Prioritize links by activity or

popularity

Challenges

• Lack of understanding

• Deciding on what is essential (Publish the Bare Minimum)

• Design for Multiple Screen Sizes• The iPhone is 320 pixels wide by 480 pixels high.• Many Nokia N-Series devices are 240 pixels wide by 320 pixels high.• Older Nokia devices range from 176 by 208 pixels up to 352 by 416 pixels.• Blackberrys range anywhere from 160 x 160 pixels up to 324 x 352 pixels.

Tampa Electric’s Mobile Web

Tampa Electric’s Mobile Web

Potential of Mobile Web

LBSLocation-based Services

GISGeographical information systems

Mobile Devices Panasonic Toughbook - Gobi™ mobile broadband connectivity.

Potential of Mobile Web

Allow customers to monitor their energy consumption, accumulating energy costs and pricing changes from their mobile devices.

Resources

Mobile Web Designhttp://mobiforge.com http://www.w3.org/TR/mobile-bp/ http://tinyurl.com/8fyuku (Smashing Magazine)http://tinyurl.com/y9gq2pt (Sitepoint)

Payments /m-Commercehttp://www.itron.comhttp://www.boku.com/http://www.nttdocomo.com/https://www.paypal.com/ http://checkout.google.com https://payments.amazon.com/http://www.zong.com/http://www.obopay.com/https://www.paymate.com/http://www.visa.com/visapaywave/

Researchhttp://juniperresearch.com/http://www.pyr.com (Pyramid Research)http://www.pewinternet.org/ Technologyhttp://gobianywhere.com/http://www.tendrilinc.com/http://gsmworld.com GSM (Global System for Mobile)