TANDBERG

Oil and Gas Conference 2001“Fueling the Future”

Fort Nelson, BCD1145116

2

How much content in a conversation is understood versus just heard?

“eqivocality” – defined as the existence of multiple and

conflicting interpretations about an organizational situation.

Face to Face 80%

On the Telephone 40%

Videoconferencing 60%

Videoconferencing is the next best thing to being there in person!

3

Business Factswhich support Videoconferencing

37% of employee time is in meetings. Busy professionals have >60 meetings per months

– all cannot be attended. 73% of professionals say that business travel is

stressful. 86% of business professionals believe technology

will make meetings easier in future. On average Videoconferencing meetings are 25%

shorter in time 100% of spouses surveyed describe their mates as

being irritable and withdrawn upon return of business trips.

Oil and Gas Industry:Critical Business Issues

The value of videoconferencing for Oil and Gas

Industry• Faster time to market

• Increased productivity

• Effective communications

Migration to next generation products & networks• Deploy IP-enabled business applications for voice, video and data

• Simplify and accelerate the deployment of business

communication tools

The group videoconferencing market is forecasted to grow by 45% in 2001

0

40,000

80,000

120,000

160,000

200,000

UN

ITS

93 94 95 96 97 98 99 00e 01e 02e

6

Videoconferencing Applications

• Distance Education

• Corporate Training

• Business Meetings

• Tele-HealthCare

The common elements:

Effective communications = Increased productivity

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Essential Components for an effective meeting

• Face-to-face Communication

• Ad-hoc multiple site meetings

• Ability to present information via different mediums

• PowerPoint, excel, websites, etc.

• Use of various presentation tools

• Solutions must be reliable and easy to use!

TANDBERG has implemented these essential components allowing your meetings to be effective and you to achieve your goals!

8

Network Options Supporting VideoConferencing

In todays world there are many Network options (eg. ISDN, centrexATM, Frame Relay, Wireless, Cable, TCPIP ADSL, HDSL, Satellite and so

on…)

Which network will win?

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Answer

None of the above – The Oil and Gas Industry now has numerous options and

flexibility with TANDBERG’s solutions.

For the short term we will have a mixtureof networks due to varying circumstancesand network availability.

TANDBERG’s Business Objective

To develop, manufacture, market and support videoconferencing solutions that demonstrate an acute understanding of

the requirements of the end-user’s application(s) and present a value

proposition to our partners and end-user customers that is second to none

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TANDBERG Facts and Figures

325+ Employees Publicly Traded on Oslo Exchange 600% growth during the last 3 years Sales, support and services in 50 countries Installations in 80 countries through GPP Only Manufacturer with a CANADIAN presence

2001 Company of the Year

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Consistent & solid performance drives Shareholder Value

1995 1997 1999 2000

5%

10%

15%

20%2001 YTD – Outperforming Analyst’s forecast; Units Sold, Revenue, Earnings

TANDBERG has the widest range of meeting room solutions

Board-room

Conferenceroom

Large meeting room

Small meeting roomExecutive Office

Office“Stand Alone” PC based

Home“Stand Alone” TV-based PC-based

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Education & Telemedicince

Specialized videoconferencing systems Same award-winning technology and quality as other

TANDBERG products Winner of TeleCon’s Top Telemedicine Award 2000

TeleMedicine Education

TANDBERG has customers in over 80 countries

– SYNCRUDE– NEXEN (CanOxy)– CORAL ENERGY– SNC LAVALIN– PETRO CANADA– SCHLUMBERGER– WESTCOAST ENERGY– NORSK HYDRO

Oil and Gas Industry Customers and Partners

– IMPERIAL OIL– PANCANDIAN– ENBRIDGE– Consulting

Organizations– RCMP– Financial Institutions– We//Net and HABC

Healthcare

TANDBERG’s Global Partner Network ensures worldwide implementation of videoconferencing

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Oil and Gas Industry: Specific Applications

Project Management

Improved Project cycle timesReduce RiskPromote strong team environmentEnsure full participation and understanding of entire audience

Benefit: Improved Decision Making and Productivity

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Oil and Gas Industry:Specific Applications

Business or Emergency Response

Timely response to remote incidents TeleHealth Real remote analysis of geological data Make changes that all parties are in

agreement with Remote monitoring of field stations

Benefit: Improved risk management and decision making

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Oil and Gas Industry:Specific Applications

Communications and Public Relations

State of the Nation AddressAnnual General MeetingsMergers and AcquisitionsCorporate Training and OrientationSales and Marketing Programs

Benefit: Managing Growth and Vision

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Payback

Why are you here?

• The value of videoconferencing

• Faster time to market

• Increased productivity

• Effective communications

• Migration to next generation products & networks

• Deploy IP-enabled business applications for voice, video

and data

• Simplify and accelerate the deployment of business

communication tools

Yesterday’s World

• H.320 led you here…

• Difficult to implement - limited deployment

means limited access to video

• Network service is expensive

• $80/hour for 384kbps ISDN

• Unreliable & difficult to use

• Convergence of voice, video & data not practical

to implement

• Cannot share network easily with different services

Today’s World

•IP solves these issues

• Cost of service is significantly reduced

• Voice, Video and Data services are effectively

shared on IP networks

• Endpoints are easily deployed

• IP services are supported globally

•So, can we run Voice, Video & Data over IP?

• YES!!

Education & Telemedicince

Specialized videoconferencing systems Same award-winning technology and quality as other

TANDBERG products Winner of TeleCon’s Top Telemedicine Award 2000

TeleMedicine Education

Videoconferencing Applications

• Distance Education

• Corporate Training

• Business Meetings

• Tele-HealthCare

The common elements:

Effective communications = Increased productivity

Essential Components for an effective meeting

• Face-to-face Communication

• Ad-hoc multiple site meetings

• Ability to present information via different mediums

• PowerPoint, excel, websites, etc.

• Use of various presentation tools

• Solutions must be reliable and easy to use!

TANDBERG has implemented these essential components allowing your meetings to be effective and you to achieve your goals!

Return On Investment (ROI) - In Months

-4.008.00

12.0016.0020.0024.0028.0032.0036.0040.00

10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

% Trips Converted to Video

Mo

nth

s fo

r 10

0% P

ayb

ack

5 People

10 People

15 People

Return On Investment (ROI) - In Months

-4.008.00

12.0016.0020.0024.0028.0032.0036.0040.00

10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

% Trips Converted to Video

Mon

ths

for 1

00%

Pa

ybac

k

5 People

10 People

15 People

Typically 30-40% of meetings can be converted to video

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Summary

Early Adopters, Myths or Magic. 20 Years old but really in it’s infancy –

exponential growth anticipated.

How can VideoConferencing serve my organization and what is the payback?