Electrical Tank less Water heaters

TABLE OF CONTENT

OBJECTIVE

INTRODUCTION

How it works

4-P’s

SWOT ANALYSIS

Market SEGMENTATION

CONCLUSION

OBJECTIVES

To launch unique and effective product through out the KSA.

To provide instant, Continuous and endless supply of hot water service

To market the product throughout the KSA

To minimize the use of Water Tanks

To minimize the cost of hot water with out much effort.

INTRODUCTION

Tank less water heater which is also known as instant water heater.

Portable water heater which can be used for Showers, Dish washing etc.

Can be used only when needed ( When hot water required).

Saves Energy- only heats water being used, does not store hot water.

Unlike traditional storage (GEAZEERS).

How it Works?

How Does a Tank less Water Heater Work?

1. A hot water tap is turned on 2. Water enters the heater 3. Sensor Detector . 4. The computer ignites the burner.5. Water circulates ( heat exchanger).7. Non stop heated water. 8. Turns off on demand.

4-PsPRODUCT

Tank less water heater with resilient effectiveness.

Gas and electric water heater available in different size , shape and capabilities.

Other useful applications available with the Tank less water heater. ( dish washer, pool tub

PRICE:

Effectively low cost

Reduced water heating bills for consumers; less floor space required; longer life.

PLACE:

Easy to install.

Portable.

Well suited for the new construction and the retrofit

PROMOTION:

Advertisement through News papers, magazines, pamphlets.

Displaying Product samples in various Home appliances center across KSA.

Available online payment with home delivery service.

SWOT ANALYSIS

STRENGTH:

Monopoly in KSA.

Can be used as a back up for the old Tanks & Geezers.

Provides instant and Continuous heating

WEAKNESS:

Electric supplements ( might cause delay in starting)

Extra wiring or Large gas line may needed.

Specific maintenance required.

OPPORTUNITIES:

New technology for the Residential and Commercial appliances market in KSA.

Publicly available easily on any nearby home appliance store.

THREATS:

Competitors

similar product with low price

Market Segmentation

Target Market

Tankless Water Heater use (assumptions for KSA)

Summers Winters

Residential

Commercial

Factories

Restaurants

Bosch Eemax Inc. Noritz America Corp. Rheem Manufacturing

Rinnai Sets Systems Inc. Steibel Eltron USA

Takagi Industrial

How does a tank less water heater work?

The Process:1.A water tape is turned on2.Water enters the heater3.The water flow sensor detects the water flow4.The computer automatically ignites the burner 5.Water circulates through the heat exchanger6.The heat exchanger heats the water to the designated temperature7.When the tap is turned off the unit shuts down.

Energy savings up to 50% Saves Water Save Space Endless Hot Water Great for new construction and remodeling No venting, no extra piping Extensive product offering up to six gallon per

minute Finger tip temperature control delivers safe hot

water Small - Fits Almost Anywhere

•Single Lavatory Handwashing

•Kitchen & Bar Sink•Multiple Lavatory•Dishwasher Booster

•Single Tub/Shower Apartment/Condo

•Multiple Tub/Shower•Tub/Shower Booster

•Solar Backup Booster

•Single Shower, Apartment, Condo

•Whole Home•Jet Tub Booster

•Hydronic Heating Radiant Floor

Applications

• Tanks rust causing leaks• 2 to 3 year maximum life• High usage of electricity• Waste of energy•Limited hot water supply depending on Storage tank

CONCLUSION

Successful new product launching in KSA.

Facilitating people with instant water heating service.

Reducing the Cost & Energy saver.

Targeting Residential, Commercial, Restaurants & factories.

Works efficiently.

Customer feedbacks.