Tanya Shoemaker

tanyacshoemaker@gmail.com4 1 6 . 3 0 0 . 0 3 0 3

Creative Strategy

The road to success is ever-evolving

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LEGEND- MY JOURNEY 1

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Inspired by the idea that brands connect us globally and advertising can merge the cultural divide, an avid globetrotter returns home to enroll in Seneca’s Creative Advertising program.

A blonde bartender, she must overcome stereotypes, to gain the trust and respect of teachers and peers.

She proves herself, being selected as team lead on numerous freshman projects. She demonstrates her strong problem solving and interpersonal skills, winning the Doyle Award.

Semesters breeze by as the strongest students band together to form a power group. They remain undefeated in client pitches, win awards and give mentorship speeches.

Tanya lands an internship at Birthplace where she quickly blossoms, and assumes the role of Junior Business Manager within a few weeks.

Upon the impromptu departure of a colleague at Birthplace, Tanya must instantly jump in to assume projects management responsibilities on a social media campaign for CBS’s Flashpoint. Implying a new strategy, she successfully grows the fan base by over 300% in 4 weeks.

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Passionate and driven, she balances schoolwork and client needs to graduate with one of the highest GPA’s in her program.

She helps develop creative concepts for pitches that successfully land General Mills and Future Shop as clients.

Tanya makes the tough choice to turn down a permanent opportunity at Birthplace to explore freelance cause-marketing and non-profit projects.

She showcases her innovative campaign planning strategies at Immigration Canada, Planet in Focus, Genuine Health and H&S, while traveling Ontario as an Infield Project Manager for Go Bee Industries.

Craving stability, new daily challenges and change of corporate culture, she gets her foot in the door as an account executive at an innovative, forward-thinking agency.

A talented, client-minded problem solver, she merges research and trends with creative conceptualization to climb the corporate ladder, become a creative strategist and push the future of advertising to new heights.

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YOU AREHERE

YOU AREHERE