tap into the social content stream; part 2
DESCRIPTION
Part Two of our series where we dive into Social Content Marketing. The way brands connect with consumers is changing dramatically. Reaching your target customer has become increasingly difficult as their attention is divided across traditional mediums, the web, Facebook, Twitter, Pinterest and other social platforms. The volume of content that comes through these social streams makes it difficult to cut through, but brands have the opportunity to join the conversation and capture their attention through collaborative social content. Content, now more than ever, is the currency exchange in our social world and it's being used by brands and consumers alike to tell the story of who they are. But when brands create this content strategically, it can also be used to move consumers through the decision journey - to build awareness, to get on the consideration list, drive purchase, or build loyalty between a brand and a customer. We believe that when brands work with social content creators, they can leverage that creativity, trust, personal connection, and together, produce compelling content that cuts through the clutter and grabs our attention in the social stream.TRANSCRIPT
TAP INTO THE SOCIAL CONTENT STREAM
#socialcontentstream @jenswartley
PART II
HOW TO Create and Distribute Amazing Content
#socialcontentstream
“Content that tries to sell, doesn’t. Content that tries to help, does.”
Linda Boff Executive Director, Global Brand Marketing GE
POLL – to be programmed in system
How much social content are you charged with creating? (Select all)
a. A ton, I can barely keep up
b. A little bit each month, but it’s pretty manageable
c. We rarely produce social content
d. That’s not what I do
What is Social Content
VISUAL
What is Social Content
VISUAL VISCERAL
What is Social Content
VISUAL VISCERAL VALUABLE
What is Social Content
VISUAL VISCERAL VALUABLE VIRAL
Content Takes on Many Forms
Content Takes on Many Forms
Content Takes on Many Forms
Content Takes on Many Forms
Content Takes on Many Forms
Content Takes on Many Forms
Content Takes on Many Forms
Content Takes on Many Forms
Content Takes on Many Forms
Content Takes on Many Forms
POLL – to be programmed in system
Which of these outlets are you creating content for? (Select all)
a. Facebook b. Twitter c. Pinterest d. Instagram e. Google+ f. YouTube g. Vine h. LinkedIn i. Our company blog/content site j. Other
Collaborative Content Cuts Through the Clutter
Inspire Them to Tell Great Stories
#socialcontentstream
Canon: Creative Content
#socialcontentstream
Let’s Give ‘em Something To Talk About
Same Experience, Different Points of View
#socialcontentstream Target #MyKindofHoliday
Social Content as Currency
#socialcontentstream
5 Ways to Engage the Audience
#socialcontentstream
1. Create a Conversation
#socialcontentstream
2. Promote Sharing
3. Allow Them to Shop the Content
#socialcontentstream
4. Drive to a Branded Destination
#socialcontentstream
5. Crowdsource New Ideas
#socialcontentstream
Keeping It Always On
#socialcontentstream
Keeping It Always On
QUESTIONS?
#socialcontentstream @jenswartley
Go to TapInfluence.com to see the ci3es and dates for the “Tap Into the Social Content Stream” Workshop Series