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TAP THE VAST INDIAN MARKET FOR YOUR REAL ESTATE PROJECTS www.irexindia.com New Delhi 27th - 28th Sep’19 The Ashok Convention Centre 2019

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Page 1: TAP THE VAST INDIAN MARKET FOR YOUR REAL ESTATE PROJECTS 2019 Presentation1.pdf · International Real Estate Expo (IREX) has been held every year in New Delhi since 2015. The shows

TAP THE VAST INDIAN MARKET FOR YOUR REAL ESTATE PROJECTS

www.irexindia.com

New Delhi

27th - 28th Sep’19The Ashok Convention Centre

2019

Page 2: TAP THE VAST INDIAN MARKET FOR YOUR REAL ESTATE PROJECTS 2019 Presentation1.pdf · International Real Estate Expo (IREX) has been held every year in New Delhi since 2015. The shows

AN INNOVATIVE PLATFORM TO MARKET REAL ESTATE TO ELITE CLIENTELE AND TOP TIER INVESTORS IN INDIA.

www.irexindia.com2019

Page 3: TAP THE VAST INDIAN MARKET FOR YOUR REAL ESTATE PROJECTS 2019 Presentation1.pdf · International Real Estate Expo (IREX) has been held every year in New Delhi since 2015. The shows

INTERNATIONALREAL ESTATE EXPO 2019

Fifth edition of the only international realty showof its kind in India

Will present international real estate investmentopportunities for high net worth individuals who arelooking to invest in properties outside India

Presents a unique opportunity for international real estate developers, international real estatemarketing companies, Investment Immigrationcompanies, real estate law firms & hotelchains to tap the growing Indian market forinternational investments

Will have participation from leading property developersfrom US, Europe, UK, UAE, Sri Lanka, Australia, Thailandand other countries who will showcase their latestproperty offerings

2019www.irexindia.com

Will be held in conjunction with IREX Residency & Citizenship Conclave

Page 4: TAP THE VAST INDIAN MARKET FOR YOUR REAL ESTATE PROJECTS 2019 Presentation1.pdf · International Real Estate Expo (IREX) has been held every year in New Delhi since 2015. The shows

Organised on the lines of prestigious internationalrealty exhibitions held around the world that promoteinternational real estate investment opportunities

Aims to serve as a onestop destination whereinternational real estate developers can interact withindividual and corporate investors, property marketingcompanies and professionals from all over India

To be held in New Delhi at Ashok Hotellocated in the city centre

More than 2,000 quality visitors from all over Indiaare expected to visit the show due to an intensiveand targeted marketing campaign

HIGHLIGHTSOF THE SHOW

2019www.irexindia.com

Page 5: TAP THE VAST INDIAN MARKET FOR YOUR REAL ESTATE PROJECTS 2019 Presentation1.pdf · International Real Estate Expo (IREX) has been held every year in New Delhi since 2015. The shows

www.irexindia.com2019

Page 6: TAP THE VAST INDIAN MARKET FOR YOUR REAL ESTATE PROJECTS 2019 Presentation1.pdf · International Real Estate Expo (IREX) has been held every year in New Delhi since 2015. The shows

IREX has created a network of professional propertybrokers and marketing companies from all over Indiafor marketing international properties.

The brokers work with the exhibitors’ sales team andhelp them connect with prospective investors, set uptheir meetings with the investors at theshow and follow up on the leads post the show.

BENEFITS OF IREX BUSINESS CONNECTGet access to the database of premium brokers/agents all over India

Appoint representatives in India to market your properties

Set prior appointments for one to one meetings at IREX 2019

Follow up on all enquiries/leads generated at the show

Ensure inflow of business throughout the year

Access clients all over India and receive market feedback

Generate better returns on investment

www.irexindia.com2019

Page 7: TAP THE VAST INDIAN MARKET FOR YOUR REAL ESTATE PROJECTS 2019 Presentation1.pdf · International Real Estate Expo (IREX) has been held every year in New Delhi since 2015. The shows

PRINT MEDIA AD RELEASES

TV ADS

RADIO CAMPAIGNSpots on Radio Mirchi, Red FM & Radio City during the eventweek to draw in visitors.

ONLINE Home Page Banner Advertising on major Indian news,business & real estate portals Email & SMS Campaign.

EMAIL & SMS CAMPAIGNEmailers/SMS to a large database of HNIs and real estateprofessionals geared to attract online visitor registrations.

Advertisements in the leading news and business dailies like The Timesof India, Hindustan Times & The Economic Times, Business Standard,Real Estate publications besides magazines like India Today.

Spots on major news channels like NDTV, CNBC TV18 and India Todayduring the event week to draw in visitors.

INTENSIVE ANDTARGETED MARKETINGCAMPAIGN FOR VISITORPROMOTION

www.irexindia.com2019

Page 8: TAP THE VAST INDIAN MARKET FOR YOUR REAL ESTATE PROJECTS 2019 Presentation1.pdf · International Real Estate Expo (IREX) has been held every year in New Delhi since 2015. The shows

DIRECT MAILERS / INVITATIONS

PUBLIC RELATIONSEnsuring pre and post event press coverage in major newspapers,business dailies, business & trade magazines from all over India.

SOCIAL MEDIA

OUTDOOR ADVERTISINGAds at several strategic locations and around the exhibition area.

MALL ACTIVATIONSMall Activations at various upmarket areas of Delhifor generating brand awareness of the show.

INTENSIVE AND TARGETEDMARKETING CAMPAIGNFOR VISITOR PROMOTION

Mailers and Invites to the database of lifestyle and premiumbrands followed by RSVP tracking.

Social Media campaign covering Facebook, LinkedIn, Twitter,etc. will be carried out to create buzz about the event.

www.irexindia.com

SOCIAL MEDIATWO MONTHS LONG CAMPAIGN ON FACEBOOK, LINKEDIN, INSTAGRAM, TWITTER AND YOUTUBE

2019

Page 9: TAP THE VAST INDIAN MARKET FOR YOUR REAL ESTATE PROJECTS 2019 Presentation1.pdf · International Real Estate Expo (IREX) has been held every year in New Delhi since 2015. The shows

*HNIs : High Networth Individuals*UHNIs : Ultra High Networth Individuals

Investors are seeking new avenues to invest due to thedownturn in Indian real estate market

Relaxation of rules that permit Indian residents to investoverseas. Annual investment limit enhanced to USD 2,50,000per person including minors

Attractive international home financing rates as Indianinterest rates are close to 10%

KEY DRIVERS OF INTERNATIONAL REAL ESTATEINVESTMENT BY INDIANS

Indians are increasingly looking for good realtyinvestment opportunities abroad

According to the recent wealth report by Knight Frank UK,India’s HNIs* are heavily investing in real estate in othercountries; numbers have grown by 290% in the last decade

Almost 50% of all India’s UHNWI & HNIs* have foreign realestate in their portfolios, the highest in the world

FAVOURABLE INVESTMENT CLIMATE FOROVERSEAS INVESTMENT BY INDIANS

INDIAN MARKET SCENARIOwww.irexindia.com

2019

Page 10: TAP THE VAST INDIAN MARKET FOR YOUR REAL ESTATE PROJECTS 2019 Presentation1.pdf · International Real Estate Expo (IREX) has been held every year in New Delhi since 2015. The shows

IREX – KNIGHT FRANK REPORTwww.irexindia.com

The IREX-Knight Frank Report ‘Looking Beyond Borders’ on International Real Estate Investment by Resident Indians was launched at the Investment Forum held at IREX Mumbai in 2017.

The report takes a look at investments trends, buyer profile, buyingbehaviour, investments returns, preferences and key drivers pushing resident Indians to acquire residential property on foreign soil and factorsthat influence the decisions.

The report analyses in detail the six major investment destinations United Arab Emirates, United Kingdom, Australia, Malaysia, Cyprus & Sri Lanka.

KEY FINDINGS

To download, please visitwww.irexindia.com/irex-knightfrank-report.php

Buying international homes cheaper today vis-à- vis 2016

Residential property in 4 out of the 5 most-preferred international markets earned positive returns over 5 years

1 out 4 resident Indians prefer to spend more than USD 1 million for a house overseas

68% Indian buyers picked compact apartments of less than 1,500 sq ft – the most preferred property size

Today buying a house in Malaysia is the cheapest followed by Dubai

The quantum of international investments from India rose by almost 59-folds from USD 1.9 mn in 2005–06 to USD 111.9 mn in 2016–17

2019

Page 11: TAP THE VAST INDIAN MARKET FOR YOUR REAL ESTATE PROJECTS 2019 Presentation1.pdf · International Real Estate Expo (IREX) has been held every year in New Delhi since 2015. The shows

International Real Estate Expo (IREX) has beenheld every year in New Delhi since 2015.

The shows were visited by high net worthindividuals and brokers/agents from all over India.

IREX PREVIOUS EDITIONS

The shows drew tremendous response from visitors whocould meet the participating real estate developersand investment firms from US, UK, UAE, Australia,Cyprus, Greece, Sri Lanka etc.

www.irexindia.com

The shows drew participation from topinternational real estate companies from 15 countries.

2019

Page 12: TAP THE VAST INDIAN MARKET FOR YOUR REAL ESTATE PROJECTS 2019 Presentation1.pdf · International Real Estate Expo (IREX) has been held every year in New Delhi since 2015. The shows

The visitors consisted of affluent individuals who wanted toinvest in a property abroad for investment, rental returnsor a second home and some were looking for new lucrativeinvestment opportunities that promise high returns.

IREX PREVIOUS EDITIONS

www.irexindia.com2019

Resellers and brokers came from all over India who wanted to act as the Indian agents of international real estate companies. Through IREX Business Connect the Indian property brokerswere sucessfully connected to international property developers.

A special session on EB5 investment and citizenship programwas organised and a panel discussion on ‘Comparative analysisof Citizenship & Residency-by-Investment Programs’ wasconducted by Ms. Manisha Natarajan, Group Editor,Real Estate & Urban Development, CNBC TV18.

Page 13: TAP THE VAST INDIAN MARKET FOR YOUR REAL ESTATE PROJECTS 2019 Presentation1.pdf · International Real Estate Expo (IREX) has been held every year in New Delhi since 2015. The shows

www.irexindia.com

SOME OF THEPREVIOUS

PARTICIPANTS

PROPERTY DEVELOPERS & INVESTORS

ConradProperties

Group

M U M B A I

2019

Page 14: TAP THE VAST INDIAN MARKET FOR YOUR REAL ESTATE PROJECTS 2019 Presentation1.pdf · International Real Estate Expo (IREX) has been held every year in New Delhi since 2015. The shows

IREX – TESTIMONIALSwww.irexindia.com

“IREX has been fantastic. We have met a broad range of investors, brokers and everyone from the property industry in India. We have had a great insight into the Indian real estate industry. We are getting very good connections, very good business opportunities and we are excited about these opportunities.” Stuart Leslie, International Sales & Marketing Director, Barratt London, London

“We have been pleasantly surprised with the type of people coming in to contact us. it has been great so far to meet a lot of new people and a lot of new contacts and now it is on us to continue and foster those relations to see what business we can get out of it. We obviously hope that these contacts would go a lot further and result in mutual business for us and our clients.”Christian Numa, Director, Amity Property Group, Australia

It has been very good. I think we have had a variety of clients that have come to the stand and have looked at us as an interesting investment opportunity. It is a combination of sales event, but on top of that it is a networking event, it’s a brand presence and it is giving us a platform to be more aware about the Indian population and even they can understand who we are and our strengths as business. So I think it’s absolutely perfect.Jonathan Duncan, International Sales Director for MENA, Berkeley Group

2019

Page 15: TAP THE VAST INDIAN MARKET FOR YOUR REAL ESTATE PROJECTS 2019 Presentation1.pdf · International Real Estate Expo (IREX) has been held every year in New Delhi since 2015. The shows

IREX – TESTIMONIALSwww.irexindia.com

“It is our first time that we have participated here and I see a lot of flow of people coming in and talking about residency and investment which gives us a lot of positiv-ity and I see a lot of quality people coming in here with a very healthy conversation and very healthy questions and answers that they are asking us. The event was very busy let us hope that we take some good business and go from here.”Reinuka Bhatia, Country Manager UAE, Leptos Estates, Cyprus

2019

“The level of interest in both immigration generally but also in Cyprus has been absolutely huge. We have been busy all day, its been so many people coming to talk to us. Not only the level of interest but they seem more informed, they know what they want and it is more specific about the lifestyle and its been good to be able to share with them that what they can have from the Cyprus program. I think the way the event has been organised is absolutely perfect.” Pauline Gallagher, Vice President Private Clients, Domenica Group, Cyprus

“It has been a good show and the experience has been amazing. We got a chance to meet and interact with a lot of local high net worth individuals looking to invest overseas.”Amir Khawaja, Director, Gambit Property, Australia

Page 16: TAP THE VAST INDIAN MARKET FOR YOUR REAL ESTATE PROJECTS 2019 Presentation1.pdf · International Real Estate Expo (IREX) has been held every year in New Delhi since 2015. The shows

IREX – TESTIMONIALSwww.irexindia.com

2019

“It is my first time in India at IREX. We met more than 200 people today interested in our visa, interested in running their business in Greece, interested to do things together and vice versa. We thank the organisers for this opportunity and we promise to be back.”Grigoris Stergioulis, President & CEO, Enterprise Greece, Greece

“This has been the most wonderful experience of my life. IREX has been an eye opening and the attendees are well versed and I am incredibly impressed with the knowledge and every-thing that all the attendees have brought to this convention.”Tony Smith, Broker Associate, Homebuyer Advisor LLC, USA

“It has been an amazing experience. We are a firm from Australia basically and this is our first event in Delhi. IREX is the best platform we could have ever looked for. We are getting enor-mous response from the clients.” Anshul Gupta, Director, Augment Group, Australia

Page 17: TAP THE VAST INDIAN MARKET FOR YOUR REAL ESTATE PROJECTS 2019 Presentation1.pdf · International Real Estate Expo (IREX) has been held every year in New Delhi since 2015. The shows

.

IREX – TESTIMONIALSwww.irexindia.com

Indian real estate buyers are looking for either a second home, or want a place to holiday in, or some buy because their children are studying abroad. Increasing globalization, comparable valuations overseas and investment considerations, are few factors that are driving them to buy such properties. IREX is the right platform which enables one to choose from the best international property options. Shishir Baijal, Chairman & Managing Director, Knight Frank India

IREX exhibition has given us an opportunity to present not only the product but alsoManchester city, to showcase. There is a lot of opportunity to capitalize and I am very pleased with the way this event has been organised. The turnout has been fantastic. We have had an unbelievable experience and to be honest we can’t wait to be back.Miz Herrera, Business Development Manager, Salboy

2019

“We are inundated with customers so it has been a good experience so far. It has been very compactly and very well organised as usual I must say. One of our clients actually ran out of visiting cards so thats a very good sign for us.”Mona Jalota, Founder & MD, Krypton Global Investments

Page 18: TAP THE VAST INDIAN MARKET FOR YOUR REAL ESTATE PROJECTS 2019 Presentation1.pdf · International Real Estate Expo (IREX) has been held every year in New Delhi since 2015. The shows

Showcase your latest projects to potential Indian investors –individuals and corporates from all over India.

Gain exposure to 2,000 quality visitors from all over Indiaand generate leads of individual and institutional investors.

Interact with real estate marketing companies andprofessionals and appoint Indian representatives and agents.

Get on the spot bookings for your new projects.

Create brand awareness & media exposure in the fastgrowing Indian market.

Explore innovative ideas and opportunities to expandinto the untapped Indian investor market.

Top international developers and real estate companieshave already confirmed their participation in the show.

Capitalise on India’s Vast Appetitefor Real Estate Investment

TOP REASONS TOPARTICIPATE IN THE SHOW

www.irexindia.com2019

Page 19: TAP THE VAST INDIAN MARKET FOR YOUR REAL ESTATE PROJECTS 2019 Presentation1.pdf · International Real Estate Expo (IREX) has been held every year in New Delhi since 2015. The shows

IREX 2019 SHOW VENUE

New Delhi27th-28th September, 2019The Ashok Convention Centre,Ashok Hotel, Diplomatic Enclave, Chanakyapuri, New Delhi

Ashok Convention Centre is the largest convention hallin New Delhi located in the heart of the Capital.

It has hosted a series of luxury events, exhibitions andconferences and is frequently visited by celebritiesand distinguished clientele.

IREX DELHI 2019:ASHOK CONVENTION CENTRE

www.irexindia.com2019

Page 20: TAP THE VAST INDIAN MARKET FOR YOUR REAL ESTATE PROJECTS 2019 Presentation1.pdf · International Real Estate Expo (IREX) has been held every year in New Delhi since 2015. The shows

CONTACT US

Nidhi Sahay

+911244932020 Ext. 126 | +91 99 905 75006 | [email protected]

Lavanya Anand

+911244932020 Ext. 130 | +91 98 184 74860 | [email protected]

Rohan Varghese

+911244932020 Ext. 130 | +91 96 19944811 | [email protected]

INTERNATIONAL ENQUIRIES

120 Sector 44, Gurgaon 122003, NCR Delhi, IndiaTel: +911244932020 • Email: [email protected]

GMN Road Shows & Events

www.irexindia.com2019