Your cab, in a tap.

2

How does it work for the passenger?

3

Passenger Value Proposition

Easy. No registration, one tap to your locationSpeedy. Never wait on hold, pay on your phoneSafe. Licensed taxi drivers

It's free.

4

But… isn’t that just Uber?

UberX. No taxi license.

5

How does it work for the driver?

6

Driver Value Proposition

More business. More profit

Performance based costs. No risk

Receive calls anywhere. Spend time rewardingly

“I have no problem paying $1.50 to make $15.”

7

Dispatcher Value Proposition

Additional revenue stream. More profit

Cost savings. Hire less phone operators, save moreEmployee retention. Happier drivers, lower turnoverPassenger satisfaction. Higher ratings

8

Revenue Model

$

$

$

Successful order fee. $1.50 from driverPriority credits. $5 from passengerProcessing fee. 5% + $0.30 from driver

- $0.20 to dispatchers

- 2.9% - $0.30 to BrainTree

Avg net rev is $1.46 per order

9

Susan• 42 years old

• Smart phone user

• Uses taxi once per

month

$17.52 net rev per year

Broad Demographic 18 – 45 year old smartphone owner

10

Brittney• 20 years old

• Goes to clubs or bars

often

• Uses taxi once per

week$75.92 net rev per year

Specific Demographic 18 – 25 year old nightclubber

11

Saskatoon, Calgary, and Victoria15 million annual dispatch calls

10 million with smart phones

13 million by 18 – 45 year olds

1% is profitable

12

We have the team to pull it off

Taylor Mills - SaskatoonFounder, Head developer• Mechanical engineering

degree• Taught himself to code

Donovan Sotnikow - MontrealDeveloper• Computer programming

degree• Multiple apps launched in

Android store

13

Dylan Hergott - SaskatoonSales and partner acquisition• Marketing degree• Experienced in sales,

marketing, and team management

Lars Verhoef - CalgaryHead of financial services• Financial service

management degree• Experienced in bookkeeping,

investing, project management, and hedge fund accounting

Eric Dahl - CalgaryOnline marketing and social media• Entrepreneurship degree• Experienced in social media

management, paid online advertising, and search engine optimization

14

Action Plan

Dec Jan Feb May

Legal Testing assumptions Dispatcher acquisition Media relations Managing social media

Debugging Additional features

Enter to app store Website interface Android translation

Funding Rolls Royce Day

15

$2,260Legal

$2,290Marketing

$450Servers

$5,000 Breakdown

16

Free Marketing

Nightclub partnerships

Search engine optimization

Priority credits

Positive first time experience

Personal networks and media

Paid Marketing

Rolls Royce Day

Promotional videos

Paid online advertising

17

Financials year one

80%10%$18,733

93,782 total orders

Gross profit margin:Profit margin:

Profit:

Breakeven:

18

$13,910Capital needed to stay afloat in year 1:

1 2 3 4 5 6 7 8 9 10 11 12

-$4,856

-$724

-$3,441

$550

$2,592

-$5,643

-$2,388

$1,196

$3,793

$7,390

$9,236

$13,583

300 7072120

5372

8624

11876

15128

18380

21632

24884

28136

31388

TapCab

Most Likely Users

19

Thank you!

20

First quarter legal documents breakdownFirst quarter website and software expenditures breakdown Cash flow graph and cash needed to stay afloatFirst year income statement with/without 50k investment

TapCopter commercial

Financial forecast without outside investment

Total installs breakdown and assumptions SaskatoonTotal installs breakdown and assumptions CalgaryTotal installs breakdown and assumptions Victoria

How cash moves with in-app paymentHow cash moves with successful pickup without in-app payment

Additional slides for question period

Average revenue per ride breakdown

21

Legal $2,260

Dispatcher contract. Terms of service. Corporate bylaws. Federal registration. Register trademark.

$500$500$500$510$250

22

Website and Software $2,360

Website development.

Coding software.

$2,000$360

23

$13,910 most likely cash flow needed to stay afloat$34,766 worst case to stay cash flow needed to stay afloat

2420338 total orders with 31388 total downloads

$50,000 investment

46743 total orders with 72038 total downloads

Bootstrapping

25

December Januari Februari March April May June July August September October NovemberCash InflowBooking Fee 270$ 636$ 1,960$ 5,100$ 8,240$ 11,381$ 14,535$ 17,718$ 20,915$ 24,112$ 27,309$ 30,507$ Transaction Fee 5% + $0.30 po 38$ 89$ 274$ 714$ 1,154$ 1,593$ 2,035$ 2,481$ 2,928$ 3,376$ 3,823$ 4,271$ Premium Service Fee -$ 42$ 131$ 340$ 549$ 759$ 969$ 1,181$ 1,394$ 1,607$ 1,821$ 2,034$ Total $308 $767 $2,365 $6,154 $9,944 $13,733 $17,539 $21,380 $25,238 $29,095 $32,953 $36,811

Cash OutflowCost of Goods SoldTransaction Cost 2,9% + $0.30 po $26 $62 $192 $500 $808 $1,115 $1,424 $1,736 $2,050 $2,363 $2,676 $2,990Commission $0.20 po $36 $85 $261 $680 $1,099 $1,517 $1,938 $2,362 $2,789 $3,215 $3,641 $4,068Servers $2 $4 $13 $34 $55 $76 $97 $118 $139 $161 $182 $203Subtotal 64$ 151$ 466$ 1,214$ 1,961$ 2,709$ 3,459$ 4,217$ 4,978$ 5,739$ 6,500$ 7,261$

Other Cash OutlfowDirect Marketing 500$ 1,000$ 4,000$ 4,000$ 4,000$ 4,000$ 4,000$ 4,000$ 4,000$ 4,000$ 4,000$ 4,000$ Marketing -$ -$ 1,000$ -$ 500$ -$ 500$ -$ 500$ -$ 500$ -$ Salary -$ -$ -$ -$ -$ 9,533$ 9,533$ 9,533$ 9,533$ 9,533$ 9,533$ 9,533$ Employment Insurance -$ -$ -$ -$ -$ 172$ 172$ 172$ 172$ 172$ 172$ 172$ Canada Pension Plan -$ -$ -$ -$ -$ 472$ 472$ 472$ 472$ 472$ 472$ 472$ Workers Compensation -$ -$ -$ -$ -$ 297$ 297$ 297$ 297$ 297$ 297$ 297$ Holiday Pay -$ -$ -$ -$ -$ 553$ 553$ 553$ 553$ 553$ 553$ 553$ Banking 20$ 20$ 20$ 20$ 20$ 20$ 20$ 20$ 20$ 20$ 20$ 20$ Communication 50$ 50$ 50$ 50$ 550$ 550$ 550$ 550$ 550$ 550$ 550$ 550$ Legal 2,260$ -$ -$ -$ -$ 750$ -$ -$ -$ -$ 750$ -$ Servers 150$ 150$ 150$ 200$ 200$ 200$ 250$ 250$ 250$ 250$ 250$ 250$ Software 2,120$ 120$ 120$ 120$ 120$ 120$ 120$ 120$ 120$ 120$ 120$ 120$

Subtotal $5,100 $1,340 $5,340 $4,390 $5,390 $16,667 $16,467 $15,967 $16,467 $15,967 $17,217 $15,967

Total Cash Outflow $5,164 $1,491 $5,806 $5,604 $7,351 $19,376 $19,927 $20,184 $21,445 $21,706 $23,717 $23,228

Operating Cash Flow -$4,856 -$724 -$3,441 $550 $2,592 -$5,643 -$2,388 $1,196 $3,793 $7,390 $9,236 $13,583

Financial ForecastMost likely

26

27

28

29

30

31

How cash moves with in-app payment

Drivers

Dispatchers

BrainTree

Passenger

BrainTree takes 2.9 % + $0.30Remaining goes to TapCab

TapCab keeps 2.1% + $1.30Remaining goes to dispatcher

Dispatcher takes $0.20Remaining goes to driver

Driver keeps remainingTotal charge is $1.80 + 5%

32

How cash moves with successful pickup without in-app payment

Driver DispatcherPassenger

We keep $1.30Driver accepts cashAccount is charged $1.50 Dispatcher keeps $0.20

Pays TapCab $1.30