taps tobacco advertising, promotion and sponsorship
TRANSCRIPT
TAPSTOBACCO ADVERTISING, PROMOTION AND
SPONSORSHIP (ARTICLE 13)
Article 13 of WHO FCTC provides guidelines for introducing and
enforcing a comprehensive ban on tobacco advertising, promotion and
sponsorship
Parties that are not in a position to undertake a comprehensive ban
owing to their constitutions or constitutional principles, to apply
restrictions on tobacco advertising, promotion and sponsorship that are
as comprehensive as possible.
2
8478 79
68
46 42
7266
100
80
60
40
20
0
TV and Radio Print media Billboards
Means of Advertisement
Point of Sale
Perc
en
tag
e o
fp
art
ies
Cigarette SLT
3
4
5
7065
5359 59
44
80
60
40
20
0
100
TV and Radio Internet
Means of Advertisement
Print media
Perc
en
tag
e o
fp
art
ies
Cigarettes SLT
6
Type of
flavours
AFR AMR EMR EUR SEAR WPR
Fruit √ √ √ √
Flower √ √ √ √
Plant √ √ √ √ √ √
Tree √ √ √ √
Animal √ √ √ √
Aquatic √
Nut √ √ √ √
Seed √ √ √ √
Spice √ √ √ √ √ √
Sweet √ √ √ √
Alcohol √ √ √ √
Oils √ √ √ √
Other √ √ √ √ √ √
Non-
specific√ √ √ √ √ √
Internet Marketing of SLT Products with Special Flavors
9
67 6455
51
36
53 56
46 45
3226 26
80
60
40
20
0
100
Tobacco brands
in TV/films
Free
distribution in
Promotional
discounts
Non-tobacco
goods as
tobacco brand
names
Non-tobacco Complete Ban
products used on Sponsorship
for tobacco
Perc
en
tag
e o
fP
art
ies
Ban on Promotion and Sponsorship
Cigarette SLT
10
12
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13
India Rajinigandha Name of a flower
(Tuberose)
India Tulsi Gutkha Name of a holy plant
India Raja King
India Lal Ganpati Snuff Name of God
India Guru Zarda Teacher
India Cheeta Chhap Gul Animal
India Sugandhi Deer
(Punjabi) Snuff
Animal
India Sugandh Sagar Gulab
Snuff
Name of Flower
(Rose)
India GOA GUTKA Name of a Place
(resort area)
Deceitful Terms Used in SLT Products
Implementation Indicators
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16
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Nearly two- thirds (67%) of the Parties have banned SLT
advertisements in National, outdoor, print and electronic media.
Nearly 40% of the Parties have banned SLT advertisements at point of
sale
Tobacco industry misutilizes the weakness and highest exposure of
SLT advertisement is seen at point of sale.
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Internet advertisement is prevalent in SEAR, EUR and AMR and these
advertisements are accessible by many Parties
Non-SLT products are packaged and advertised in the same manner
as SLT products
Nearly one- fourth of the Part ies (26%) has implemented
comprehensive ban on Promotion and Sponsorship.
There has been a decline in exposure to SLT advertisements and
promotions in high burden Party like India.
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67.3 percent of all adults noticed anti-smokeless tobacco information on any media/ location in the preceding 30 days.
Among various media, television contributed the most to visibility ofmessages against tobacco use.
71.6 percent of smokeless tobacco users noticed health warnings onthe cigarette, bidi and smokeless tobacco packages
46.2 percent of smokeless tobacco users noticed health warnings onpackages and thought of quitting tobacco use because of the warninglabel.
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Between 2009-10 and 2016-17, there has been a
significant increase in the proportion of users who
reported having noticed health warnings on
cigarette, bidi and smokeless tobacco product
packets.
The percentage of female smokers noticing health
warnings has more than doubled. This significant
increase is seen across urban as well as rural areas.
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The changes seen between the two rounds of survey are
encouraging, and show that government efforts at tobacco
control are increasing in coverage and effectiveness.
On the other hand, they also alert us to the fact that much
more work has to be done, especially in those states where
despite a high prevalence of tobacco use, exposure to
messages against tobacco use is relatively low.
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PARTIES SHOULD DEVELOP A
COMPREHENSIVE TAPS BAN POLICY AND
STRATEGIES TO IMPLEMENT SUCH
POLICIES ON ALL TOBACCO PRODUCTS
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THANKYOU
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