tapsense october platform data

TapSense October Platform Data

October Data Analysis

•  iPad visits are worth three times that of the iPhone. With iPad users making a purchase every 344 visits. iPhone users make one purchase every 886 visits.

•  Average sales volume and number of purchase between iPhone and iPad nearly identical when measured in terms of dollars spent.

•  80% of all smartphone purchases happen on a Wifi connection.

•  The average order value on the iPad was $96.33 and on iPhone it was $92.18.

•  New York City saw the most ad requests across Android, iPhone and iPad.

•  70% of all TapSense ad requests originate from iOS 7 or above.

TapSense October Platform Averages

iPhone iPad

Average # of Daily Visits by Device

Visits


•  iPad see 1/3 as many visits per day on average compared to the iPhone

53%

47%

Average # of Daily Purchases by Device iPhone iPad

51%

49%

Avg Daily Total Sales by Device in $$

iPhone iPad


•  iPad monetization is almost identical to the iPhone

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Visits Purchase

% of Purchases and Visits on Wifi

iPhone

iPad

$92.18

$96.33

iPhone iPad

Avg Order Value by Device Avg Order Value


•  More than half of all iOS purchases happen on Wifi •  95% of iPad purchases happen on Wifi •  Average order value on iPad is $3.00 higher than iPhone

Top iPhone DMAs by Ad Request Top iPad DMAs by Ad Request

•  New York City is top DMA across all devices •  iPhone and iPad popularity by DMA is very similar


Top Android DMAs by Ad Request


•  San Francisco Bay Are is noticeably absent from Android top 10 DMAs

iphone 56% ipad

24%

android 20%

iOS Ad Requests by PlaDorm

iOS 80%

Android 20%

Android vs iOS by Ad Request


•  56% of TapSense ad requests are on iPhone

7+ 70%

6 26%

5 and below

4% iPhone OS by Ad Request


•  iOS adoption is now at 70% of all ad requests

2% 2%

96%

iPhone 5S and 5C vs Res of iPhone

iPhone 5S iPhone 5C Rest of iPhone

iPhone 5S 57%

iPhone 5C 43%

iPhone 5C vs iPhone 5S by Ad Request


•  iPhone 5S and 5C are now 4% of all ad requests •  iPhone 5S see slightly more ad requests than the 5C

About TapSense TapSense is the world’s leading mobile marketing platform. Our tools allow marketers to manage, measure and optimize mobile campaigns across hundreds of publishers. Over 100 customers have succeeded with TapSense, including: Fab, Redfin, Trulia, Expedia, Viator, Amazon and eBay. www.tapsense.com

About Our Data The TapSense platform has recorded hundreds of billions of marketing events to date. Used by hundreds of brands in the retail, real estate, finance and travel verticals, to promote mobile apps and sites, across more than 300 mobile traffic sources. The TapSense platform's data sets are unique, in that it collects both broad based advertising impression request data from traffics sources and post click transaction data, at the point of sale in an app or mobile site.

tapsense october platform data

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