tara benoit comm 303 identity & difference
DESCRIPTION
Identity and Difference in Organizational CommunicationsTRANSCRIPT
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IDENTITY AND DIFFERENCE
Tara Benoit – COMM303
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Identity
How individuals place themselves in the world through language and actions
“Zone of indifference” – work-related side of individual, separate from real self
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Identity
Authenticity – desire to combine work and real selves to be honest in how we live and work
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Difference
Organizations aim to regulate and control diverse member identity
Feminist organizational communication scholars have attempted to enable women to participate more fully in organizations
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Four Frames of Identity
1. Gender Differences at Work
2. Gender Identity as Organizational Performance
3. Gendered Organizations
4. Gendered Narratives in Pop Culture
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Gender Difference at Work Gender identity is the product of
biological or socialized differences manifested in different communication styles
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Gender Differences at Work Report talk – style of speaking men use
to gain status by emphasizing:Knowledge, skill, and abilityInstrumentalityConversational commandAbstract terms over personal experience
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Gender Differences at Work
Women use rapport talk in conversations to build relationships
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Gender Identity as Organizational Performance
Gender identities are ongoing accomplishments
Identity is accomplished through “doing” rather than “being”
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Gender Identity asOrganizational Performance
Emotional labor – a type of work wherein employees are paid to create a “package” of emotions
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Gendered Organizations
Organizations are gendered by structures, policies, and practices that produce and reproduce gendered scripts
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Gendered Organizations
Organizations are also “raced” and “classed” in ways that reflect inequitable divisions in everyday organizational life
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Gendered Narratives in Pop Culture
Shifts attention from communication in organizations to communication about organization
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Gendered Narratives in Pop Culture
We are significantly influenced by films, books, TV shows, news reports, magazines, and fashion
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In Relation to NWSF
The planning committees of the NWSF wanted to “shape participation and highlight particular issues and people who are not typically highlighted in open events.”
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In Relation to NWSF
By including people like small farmers, women, and homeless people, the NWSF did not discriminate against the differences these people had