Tara SeppaApplication Platform Product ManagerMicrosoft Central Eastern Europe

AgendaWhat’s new in SharePoint 2010?

The Evolving World of Search

What’s New in SharePoint Server 2010 Search?Using Web Analytics to enhance Search

Introducing FAST Search for SharePoint

Demos & Videos

Resources

Q & A

Microsoft SharePoint 2010Business Collaboration Platform

Communities

Search

Sites

Composites

ContentInsights

The Paradigm Shift

“Consumerization” is happening, just as predicted

Software + Services is the best of both worlds

Taxonomy AND Tagging are BOTH important

Social networking & social software are on the rise

“Knowledge in modern organizations isn't just 80% undocumented, it's 95% invisible. Social software painlessly teases that hidden material into the light, over time, and I am looking forward to a better future when everyone in the group, division, and company is working to their greatest advantage as a result.”

-- Patrick, Guest blogger on Microsoft KN Blog

Biggest ImprovementsLists, lists, lists……LISTS!

Lists are now relational in nature

Support for extremely large lists (1M + records)

SearchSocial Search, tagging, rating, refining scope

Social CommunitiesImproved MySites, Social Bookmarking, Tracking Interests

Business IntelligenceIntegration of Performance Point Services

Visio services for data visualization

User Experience

Anywhere access featuring:Office Rich Client

Browser & Office Web Applications

Mobile Device – Office Mobile Access

Rich cross-browser support

AJAX and SilverLight

Multi-lingual Experience

New Richer MasterPages and layouts

Integration of Office Ribbon UI Contextual Ribbon

In SharePoint

Familiar Office experience

Cross-browser support

SharePoint Sites

Pre-Beta screenshots, subject to change

Live Preview, AJAX, SilverLight

Interactive Silverlight

Live preview

Embedding rich media

Theming

AJAX-based usability

Easy editing

SharePoint Sites

Pre-Beta screenshots, subject to change

Internet Search vs. Enterprise SearchInternet Searching and the “PageRank” algorithm :

“PageRank relies on the uniquely democratic nature of the web by using its vast link structure

as an indicator of an individual page's value. In essence, the algorithim interprets a link from page A to page B as a vote, by page A, for page B. But, PageRank looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves ‘important’ weigh more heavily and help to make other pages ‘important’.”

Source: Wikipedia

Why Internet Searching methods don’t work in the Enterprise:

Vastly different content landscape & link structure

Site structure and hierarchy

Relevance has a different definition

People & Expertise

Security & Compliance

Enterprise Search Evolving Trends

UbiquitousSearch is everywhere all the time

Boundaries between structured and unstructured content are disappearing

The worlds of browse, find, and query are blurring

ContextualSearch needs to work the way people do

Search is aware of surroundings

IntegratedSearch is a key service component of an integrated information management strategy and infrastructure

Moving from reactive to proactive (alerts, RSS, tag clouds

User ExperienceSearch in context; actionable results; user tax from multiple search interfaces, and logons; no unified search results;

People and Expertise

Secure, relevant results from silos of enterprise information; untapped people expertiseand social networks;

Secure &

Scalable

Search needs to be scalable, manageableand extensible; privacyand compliance trimmed;

The Perfect Search….

3 Enterprise Search Options

Search Server & Search Server ExpressDownloadable software from Microsoft.com

SharePoint Server 2010 SearchOut-of-the-box SharePoint search for enterprise deployments

FAST Search Server 2010 for SharePointAdd-on product

Based on the FAST search technology

Combines the best of FAST’s high-end search capabilities with the best of SharePoint

Search Solutions for all Scenarios

Tier Product Usage Scenario

High End

• Search is “strategic”

• Focused applications

• Platform vision

(ex: Research Portal, Retailsite)

Mid-range – High End

• Integrated Out Of the Box for general productivity

(ex: Enterprise Portal)

Entry Level Search

• Quick deployment

• Drive adoption

(ex: Departmental Sites)

Make search the anchor for

monetizing assets online

Bring the power of high-end search

to everyone

Enterprise Search with SharePoint 2010

SharePoint Server for Internet Sites

FAST Search for SharePoint Internet Sites

SharePoint Server

FAST Search for SharePoint

FAST Search for Internal Applications

FAST Search For Internet Business

Solutions for Internet Business

Solutions for Business Productivity

Integrated with

SharePoint

Stand-alone

Entry-LevelSolutions

Search Server

Search Server Express

SharePoint Search

Enterprise Deployment

Knowledge Amplification

Better Answers, Faster

New Capabilities for End User & ITUser Experience

Relevance, core search experience, refinements, federation

Social searchConnecting to people & expertise, user activity improves search

Deployment and manageabilityArchitectural advances, ease of deployment, manageability, connectivity

Customization and extensibilityDeveloper access and APIs, developer experience and tools

Great Search Experience OOB

Refinement

panel

Related

searches

Federated

results

Get more relevant

resultshit highlighting, results

summaries, related queries,

enhanced query syntax,

supporting click-thru, added

boolean and wildcards,

globalization & languages

Search from anywhereIncluding mobile and desktop

integration; Office Web Apps

speed access to results;

enhancements for multi-lingual

Find information

fasterwith metadata-driven

refinement, query suggestions,

search scopes, and federated

results which help pinpoint

information

Win7

Connector

Launch in Office

Web Apps

Core Search

Search is Social

People Finding ExpertiseFront door to the Office social network

Better expertise & interest search

Email mining to bootstrap profiles with interests and colleagues

“Address book style” searchPhonetic name matching

Nickname matching

Relevance models tuned specifically for people search

Metadata refinement, better hit highlighting, recently authored content

Search is Social

Social Behavior Drives Search Quality

Search click through behavior drives relevance ranking

Query suggestions mined from search logs

Social tagging influences relevance ranking

Self search - to drive people to participate content

Key Differentiators for SharePoint Server 2010 Search

Tuned OOB experienceStrong Federation includedSocial behavior affects relevance

Socially driven feedback loopPeople and expertise location are the key ‘lens’ and primary use case

Integration with SharePoint Server & Exchange provide unique capabilities

Structure drives explorationAligned with taxonomy and tags

Refinement

Social

Relevance

Most search technology only speaks to relevance

Amplify the Impact of Knowledge & Expertise

Connect with expertiseusing improved matching from

mined Outlook inbox data and

SharePoint MySite profiles

Improve relevance

with usebased on how people tag content

in SharePoint and on click-

through of search results

Find peoplethrough nickname and phonetic

matching, people specific

refinement, tuned relevance

models

Phonetic and

nickname matching

Expertise

identification

Recently

authored content

Refine by focus,

expertise, and

other attributes

People Search

New Query SyntaxSupport for Boolean operators for FreeTextqueries and Property queries

(“SharePoint Search” OR “Live Search”) AND (title:“Keyword Syntax” OR title:”Query Syntax”)

Prefix matching support for keywords and properties

Micro* author:bill*

Improved operator support for property restrictions

=, >, <, <=, >=

Can create range refinements

Boolean and Property Search

Web Analytics

The measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. (Wikipedia)

Highly Scalable and performant service

More reports compared to 2007

Filter reports

Schedule reports and alerts

Customize reports using Excel

Automatically recommend Search Best Bets

Web Analytics web part (What’s popular) New

New

New

New

Improved

Improved

Improved

Customer Scenarios

Site Admin

Traffic Reports

Search Admin

Search Reports

IT Managers

Inventory Reports

Web Analytics

Microsoft FAST Search

ActionableAllow you to

rapidly turn answers into outcomes

ConversationalChange how you

interact with information, giving you better answersVisual

Help you identify patterns and discover

new insights

Turn information into business outcomes through engaging experiences.

FAST extends capabilities of SharePoint ServerSuperset of capabilities; common base functionality and platform

FAST Search for SharePoint

SharePoint Server Search

Conversational and rich user experience

Precise control of the user experience

Enhanced content processing capabilities

Deep platform flexibility and scale

Highly configurable and extensible

Great core search experience

Unique social search features

Broad content reach including BDC

Industrial strength platform

Strong developer experience

APIs and developer experience

End user and site administrator enablement

SharePoint platform integration

Social search features and integration

Admin & deployment capabilities

Operations advantages (SCOM, scripting)

Common

Developer

and IT Pro

foundation

High end (custom) search applicationsOOB intranet + site search

OOB people + expertise search

Custom search verticals

Target

Applications

Key

Capabilities +

+

+

FAST Plugs in to SharePoint ServerSuccessful integration in a short timeframe with full set of capabilities

SharePoint Server

People search

Content search

End

UsersContent +

Profiles

End

UsersContent +

Profiles

People search

+SharePoint Server

FAST Search for SharePoint

Content search

FAST User Experience

Federated

People

Visual Best

Bets

Best Bets

Promote / Demote

Results

FAST User ExperienceResults Promotion

Personalized based on profile

Visual Best Bets

Promote/Demote documents and sites

End User ControlUsers know best what’s relevant to them

Sorting, Ranking, and Navigation

Site-level relevancy parameters

User Context parameter & admin

Linguistics and term controlLanguage is global and local

Multilingual searching control

Specific words and phrases

Content Processing CapabilitiesStrong linguistic coverage

82 languages detected

45 languages with advanced linguistics features

Spell checking & synonyms improve search experience

Unique offensive content filtering

Configurable content pipelineTransform and process content automatically

Index over 400 document types

Property Extraction creates metadataPrebuilt extractors: Person, Location, Company, E-mail, Date, Time

Generic extractors for extension

Content Processing CapabilitiesThe Content PipelineProcessing & refinement

…CoFormatnversion

Language

Detection

Entity

Extraction

Configurable

Stages

Mapper

REDMOND, Wash., and OSLO, Norway — Jan. 8,

2008

Microsoft Corp. (Nasdaq “MSFT”) today announced

that it will make an offer to acquire Fast Search &

Transfer ASA (OSE: “FAST”), a leading provider of

enterprise search solutions, through a cash tender

offer for 19.00 Norwegian kroner (NOK) per share.

This offer represents a 42 percent premium to the

closing share price on

Jan. 4, 2008 (the last trading day prior to this

announcement), and values the fully diluted equity

of FAST at 6.6 billion NOK (or approximately

$1.2 billion U.S. ). FAST’s board of directors has

unanimously recommended that its shareholders

accept the offer.

Location

Amount

Date

Company

Contextual Relevancy TuningAlan BrewerFinancial Services Sales”What’s the latest product news for productivity”

Kevin KennedyHealthcare Sales”What’s the latest product news for productivity”

FAST Core Search

Query/Federation OM

Search Technology Concepts

Content Sources - Host the content we want to return in main results ContentContentContent

Federated OpenSearch

Source

Crawling -Traverse URL space to record items in searchcatalog

Indexing - Extract information from items to enable efficient matching

Query Server - Accept query requests from users and returnresults

Search Center - UI for users to issue queries and interact with results

Query Federation - Returnresults from non-SharePoint Indexes

Crawler

Indexer

Index Partition

Connectors - Know how to processdifferent content sources

Index Partition - Subsetof the overall index

Query Server

Other Search Source

Index PartitionIndex

PartitionIndex

Partition

Query ServerQuery Server

IndexerIndexer

CrawlerCrawler

SharePoint Search Scaling

Query/Federation OM

ContentContentContent

Federated OpenSearch

Source

Crawler

Indexer

Query Server

Other Search Source

Scale Points

• Distribute the query

processing load across

many servers

• Divide up the index into

subsets with both active

and passive components

• Partition the URL space

across multiple crawlers

• Take advantage of SQL

mirroring

Connectors - Query and Index

Common strategy for indexing connectors and query federation connectors

Indexing connectorsSharePoint, Web/HTTP, File share, Exchange PF, Lotus Notes DBs supported out of box

Business Data Connectivity (BDC) framework for adding indexing connectors including LOB

Query federationAny OpenSearch compliant search source

SharePoint Server 2010 SearchArea New features and benefits MOSS

2007SharePoint

2010

Social Connect with people and expertise• Address-book style name lookup with phonetic matching• Improved expertise matching - mined e-mail inbox data• Social behavior improves search; search improves mySites

Refinement Find information faster• Metadata-based refiners provide drill-down• Related query suggestions show popular queries

Relevance Provide great search results• New ingredients, more experience -> better OOB search• Better wordbreakers in more languages• Social Distance, tagging, click-through influence relevance

Platform Industrial Strength Search at High Scale• Index partitioning -> sub-second latency at 100M items• Full failover support• Connector and BDC enhancements and tooling support

TCO Deploy and Operate with less effort• Virtualization and native 64-bit simplify deployment• Powershell, Admin Web Parts, SCOM provide easier admin

Extensibility Create powerful applications based on search• Web parts, query OMs are public -> easy to modify• Enhanced query syntax

In Summary

Search Server & Search Server ExpressDownloadable software from Microsoft.com

SharePoint Server 2010 SearchOut-of-the-box SharePoint search for enterprise deployments

FAST Search Server 2010 for SharePointAdd-on product

Based on the FAST search technology

Combines the best of FAST’s high-end search capabilities with the best of SharePoint

Related Content

OFC_208 – What's New in Office 2010

OFC_227 – Social Computing with SharePoint 2010

Hands-on Labs (session codes and titles)

Hands-on Labs (session codes and titles)

Track Resources

http://www.microsoft.com/enterprisesearch

http://blogs.msdn.com/enterprisesearch

http://microsoft.com/technet

Resources for IT Professionals

http://microsoft.com/msdn

Resources for Developers

www.microsoft.com/learning

Microsoft Certification & Training Resources

Resources

Complete an

evaluation on

CommNet and

enter to win!

© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS,

IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.