Target AudienceBY ANTHONY RICHARDS

Statistics

The top grossing thrillers are rated PG-13 in the US and 12 in the UK. This indicates the largest demographic for this genre are teenagers. However, this age rating also allows for the inclusion of an adult age group allowing the widest possible audience access to the film.

The Viewer This is my concept of my target audience.

The target demographic is 12 – 18 years old because that is the largest cinema-going audience and statistics show that the most common age rating in the genre is PG-13/12.

He is male because most viewers of thrillers are male

I chose his clothes because most teenagers work in uniform and so wear casual clothes in their downtime. Because the target audience is generally is the B and A audience groups their clothes will be high quality and expensive.

His hair is black because he is young and so his hair hasn’t changed colour yet

His phone shows his affinity with technology and his integration with the media industry and marketing. This shows he is ready to consume the product.

He enjoys films such as Fight Club, Psycho, Inception and the Bourne series

His other interests include being active, reading and listening to music.

He likes TV shows such as Breaking Bad and The Wire.