TARGET AUDIENCE RESEARCH

‘Never Again’

The target audience for this product will be anyone aged 16+ who has experienced loss in their life of a loved one or someone who was crucial and important to their functioning as an individual. The subject matter is very sensitive and will touch the hearts of many that watch our video. We have chosen to aim our product at this particular audience as it has been successful as we have seen from previous existing products that have chosen a similar target audience.