Target Audience

Ed Sheeran

Ed Sheeran

Ed Sheerans target audience is younger people aged between 15-25 years old roughly, which is near his age (20 Years Old).

He is well known for being mostly self promoted - He does everything himself including writing the songs. this is very stereo typical for s singer songwriter. his dress where is close to main stream but it has a slight indie look about him which attracts both mainstream and indie people which widens his target audience.

He was self promoted for quite a while, until he signed to asylum/atlantic records in 2011. Ed first began writing music and doing gigs in 2005. He supported artists such as “Example” and “Just Jack”, which have a similar target audience to Ed Sheeran.

Ed went to Los Angeles, unsigned, and played as many open mic nights as he could. Many of the people in his target audience would have gone to these open mic nights, this is how he began to get a bigger fan base.

After this his fan-base grew online, he posted videos of himself playing his songs on youtube which gave him a lot more publicity.

Social networking sites like Facebook also helped him gain a bigger fan-base. He has his own profile, which people can ‘like’,

which shows up on other people’s news feeds, so other people can find out about him.

In 2011, Ed did an album of collaborations with artists with a similar target audience – this helped him get more friends because the other artists he collaborated with, could also promote the songs.

A couple of months later, he put on a gig at the Barfly (well known venue in camden, London). Most of his target audience are students, so they don’t have a lot of money, so this would more than likely have really appealed to them.

Ed has a few songs on the applications called spotify. A lot of young people use this, both on their computers and their mobiles. This allows people to find and listen to his music for free, and share music with other people. This really appeals to a younger audience as they don’t usually have a lot of money, so they don’t really want to have to pay for music.