target audience profile
TRANSCRIPT
Target Audience
Jack Halford
Target Audience Mood Board
Target Audience Profile
• 14-24 Year old female audience (but also appeal to male)
• More urban than country locations
Tribes- Mainstream- Aspirant
Values• Control• Security• Status• Enlightenment
Media interests- Use social
media apps such as Facebook/twitter/snapchat/Instagram
- Watch music videos on YouTube regularly
- Use YouTube and the internet for their shopping/social planning
- Fashion chosen through online availability and through social media
How and When is our Artists Music Consumed?• Our music is consumed anywhere. In
school, at home, on the bus, at a shopping mall… Anywhere.
• Our artists music can also played and listened to a t parties due to its beat and instrumentals which make it good to dance to
• It has relatable themes due to the idea of wanting a love and missing someone
How and When is our Artists Music Consumed?• Our music will be consumed
mostly through streaming services and downloads
• YouTube streaming will also be used to consume our artists music as his visual image will be key to his brand