TARGET AUDIENCE RESEARCH

A L E X I P A P H I T I

FADER MAGAZINEFounded in 1999, The FADER is an award-winning publication published

six times a year. The editorial content focuses on music, style, art and culture.

GenderMale: 75%Female: 25%AgeUnder 18: 3%18-24: 18%18-34: 67%21-29: 38%21-34: 50%25-34: 50%35+: 30%21+: 94%Median age: 31.1

Household Income$40K: 81%$50K: 78%$75K: 62%$100K: 44%$125K: 33%$150K: 24%Median HHI: $92K

VIBE MAGAZINEVibe is a music and entertainment magazine founded by producer

Quincy Jones. The publication predominantly features R&B and hip-hop music artists, actors and other entertainers.

GenderMale: 51%Female: 49%Age18-24: 24%18-34: 37%21+: 94%35+: 30%Median age: 34

RaceBlack/African American: 62%White: 24%Spanish/Hispanic/Latino: 13%Asian: 3%Other: 11%

XXL MAGAZINEXXL is an American hip hop magazine, published by Townsquare Media,

founded in 1997.

GenderMale: 78%Female: 22%AgeUnder 18: 6%18-20: 11%21-24: 21%25-29: 29%30-34: 16%35-39: 11%40-49: 5%50+: 1%21+: 83%Median age: 27

RaceBlack/African American: 67%White: 18%Spanish/Hispanic/Latino: 19%Asian: 1%IncomeMedium: $47,007Average: $56,571

MY TARGET AUDIENCEFrom the research that I have carried I have found that the main audiences are males in the late teens and twenties & the colour schemes and house styles are influenced by this. For my magazine, I will aim it at 18-30 year olds, however my target audience will be targeted towards both male and female rather that merely focusing on males.