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Target Audience Research

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Page 1: Target audience research full

Target Audience Research

Page 2: Target audience research full

1. Gender?

The graph below shows that slightly more females answered the questionnaire and this is due to the fact that the target audience is both male and female but hair is considered more important for females in most cases.

Male

Female

Page 3: Target audience research full

2. Age?

The ages of our participants was spread across all areas of the answers but the participants were mainly 16-25 and this is the focus of our target audience, the younger side, although we are targeting 16+.

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16-25 26-35 36-45 46-55 56-65 65+

Page 4: Target audience research full

3. What television programme do you watch the most?

We asked our participants what channel they watched the most and the results were varied but the majority of answers were what we were hoping for and it fit into our scheduling plan.

0123456789

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4. What time do you watch it the most?

We then asked them what time they watch it the most, again the results fit into our scheduling plan as most participants said evening and night time.

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Morning Daytime Evening Night Time

Page 6: Target audience research full

5. What is your favourite genre of music?

We then asked what their favourite genre of music is and the results were varied but quite close in terms of being tallied up. This will help us to decide what music we will use in our documentary and throughout the interviews.

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Pop

Rock

Indie

Chart

Other

Page 7: Target audience research full

6. What is your favourite colour?

These results will allow us to decide what the colour theme for our documentary could be and relate to mise-en-scene in our interviews. The results below show that blue was the most common but the other colours were close in tally.

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Page 8: Target audience research full

7. Would you have your hair that colour?

Question 7 was a question that didn’t provide much useful information as the 5 participants that answered ‘yes’ were the people who said colours like black, red and white which are common hair colours.

Yes

No

Page 9: Target audience research full

On average the majority of people get their hair done every 3-4 weeks, which shows that most people like to look after their hair. Also this may be because we asked a significant amount of males, and they get their

hair done more frequently than girls.

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Question 8. On average how often do you get your hair done?

Page 10: Target audience research full

However the average amount people spend on their hair is £5. This might be because they get it done so frequently and they cant afford to spend a large amount.

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Question 9. On average how much do you spend on your hair?

Page 11: Target audience research full

21 out of the 30 people we asked said that they are in fact happy with their hair. This could be because they fashions and styles are always changing for hair and from the results we got from question 8 it shows that people are getting their hair done frequently to keep up with the fashion.

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Question 10. Are you happy with your currant haircut?

Page 12: Target audience research full

The majority of people from the questionnaire said that their hair is very important to them, this shows that most people care a lot about their image.

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Very not very kinda

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Question 11. How important is your hair to you?

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17 people out of the 30 people we asked said that they have never dyed their hair, which again shows that some care about the health and condition of their hair as well as how it looks.

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Question 12. Have you ever dyed your hair?

Page 14: Target audience research full

The majority of people said that they have died their hair blonde. But various other colours where mentioned as on the chart. However some people chose more than one colour, which suggests that people are interested in keeping up with the latest fashion and hair styles also individuality.

Question 13. What colour?

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Blonde red brown Purple black

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Page 15: Target audience research full

On this question there wasn't really a fair majority of one answer, there was actually a huge variety as you can see from the above chart. This may be simple because everyone has very different tastes and views on different celebs hair.

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Question 14. What celebrity has the best hair?

Page 16: Target audience research full

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Miley Cyrus

Jedward

Johnny Rotten

Russel Brand

Justin Bieber

Ross Kemp

Micheal Jackson

Rupert Grint

Timothy Spall

Robert DeNiro

Emma Watson

15. Which celebrity has the worst hair?

As you can see, there are a lot of varied results and the celebrity that came out top with the worst hair was Miley Cyrus. The fact that there is such a wide range of answers shows that people have such varied opinions on what looks good and bad in terms of hair and have there own specific taste. It also shows that people can easily judge people on there hair if they do not like it which shows how important it is to our society.

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16. Do you have a celebrity that you model your hair on?

18 people said that they did not have a celebrity that they modelled there hair on. This shows that most people like to have there own individual style and that hair is something that people can use to have there own identity and people take advantage of this by making there hair as individual as possible.

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17. If you are female, do you wear extensions?

Most woman said that they did wear extensions. This shows that in today's society long hair is more popular and that if a woman does not have the hair they desire they will get it. Also, because extensions can be quite expensive, it shows that hair must be extremely important to the woman, because they are willing to pay money to get it to the way they want it to be.

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18. If you are male, do you have facial hair?

8 men out of 13 said that they have facial hair. This shows that facial hair is popular within males and therefore in our documentary we will include the subject of facial hair.

Page 20: Target audience research full

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19. Would you like to have facial hair?

The answer to this question was the same as question 18 because only the men who had facial hair wanted facial hair. This shows that this was a pointless question and did not help us to receive any new information.

Page 21: Target audience research full

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fall out Grey Bald shaved Go short cut off come off highly damaged

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20. What is your biggest hair fear?

There was a variety of answers given for this question because it was so open. This shows that people have a lot of different hair fears and that being bald is the main hair fear, in a variety of different ways. This shows how important hair is to people.