target audience research ii

Target Audience Research 2

By Gabriella Said

Friday, 11 January 13

Secondary Research

Secondary research is research provided from other resources. Examples of secondary research are:

-Books

-Internet

-Documentaries

-Diaries


Primary Research Primary research is research which is gathered by yourself.

Examples of primary research are:

-Questionnaires/Surveys

-Interviews-Informal/Structured

-Screenings

-Personal talks

-Group sessions


Quantitative Research

Quantitative research generates numerical data, or data that can be converted into numbers. For example clinical trials or the national sensors which counts people and house holds.


Qualitative Research

Qualitative research is used to explore and understand peoples believes, experiences, attitudes, behaviour and interactions. It generates non-numerical data. For example a patients description of there pain/issues rather then a measure of the pain/issues.


My Target Audience Research

For my target audience research I have chosen to do a questionnaire, for people who are familiar and also aren't familiar with the genre of social realism. I printed out 13 of my questionnaires and handed them out. My questionnaires are targeted at the age range of 16-17 as these age groups are most likely to watch more films and be more interested in social realism films.


Male or Female?

5

6

6

7

7

Male Female

What Gender Are You?

Series1

To achieve my research, I have asked 6 males and 7

females. I tried to make the gender equal so I can see

roughly which results I would gather and expect. This would also give my test a fair result.


Ages

0

2

4

6

8

16 years old 17 years old

How old are you?

Stud

ents

Age

Series1

To gain more research I asked two certain age groups,16 and 17 year olds of which went to sixth form. The reason why I chose these age groups is

because they aren't too young or too old and they could ether

already be familiar with the genre of social realism or could totally not know anything about

it.


Are you familiar with the genre?

0

2

4

5

7

Yes No

Are you Familiar with the genre?

stud

ents

Series1

For this question I got a fair equal answer. As seven

students said yes and seven students said no. The reason why I asked this question was because I needed to see what audience I was aiming at and

who I asked.


What's your Favourite?

0

2

4

5

7

Comedy Action Horror Scial Realism

Whats your favourite film genre?

Stud

ents

Genre

Series1

I asked students what their favourite film genre was to see

what the students preferred. From my results we can see a high

number of seven preferred ‘Comedy’ films and the lowest

result shows 3, which was ‘Social Realism’. The results show me that

not a lot of people are that interested in social realism, but

maybe this is because they are not familiar with the genre?


Is there enough British

0

2

5

7

9

Yes No

Is there eanough British films?

Stud

ents

Series1

I asked my audience if they thought there was enough British films as I wanted to

see there personal opinions. In my own opinion I

personally do not think there is enough British films as

everybody prefers Hollywood/American movies.

My results show that most students agreed with my

opinion.


Have you seen these

0

4

8

11

15

Bulletb

oy

Fish Ta

nk

Kidulth

ood/A

dulth

ood

The Ang

els S

hare

Anothe

r Yea

r

Which films have you seen?

Stud

ents

Film titles

Series1

For this question I named out five different ‘well known’ social realism films as I wanted to see

which film was most popular and if my audience had seen

any of these films, without even realising they were social

realism films. My results show that Kidulthood/Adulthood were the most popular films watched by my audience and the angel share had only been watched

by one student.


What issues do you

0

2

4

5

7

Child Neglect Depression Substance Abuse

What issue do you prefer?

Stud

ents

Issues

Series1

Most people preferred ‘Alcoholism’ or ‘Teenage Pregnancy’ film issues. I

personally think these were the most popular choices as they can relate to my audiences in some sort of way. I asked my audience this question as I

wanted some of their opinions in which they would prefer so I had a better idea of what the public

are willing to watch.


In a film setting out to represent and explore child neglect /alcoholism/ substance abuse/ depression/ teenage pregnancy/ adultery what do you think are important things for the filmmaker to pay attention to?

For this question I had a multiple of different answers…

-Issues

-People who might be ejected

-Showing the neglected child as the main person

-The emotions, the settings of the characters behind the film

-Reality

-Locations

-The real life and how it effects society

-Mise-en-scene


The last question really helped me decide of what issue i will focus on. From the results i have gathered up information and have looked up the themes and issues of what my audience would prefer to watch.

The results from my questionnaire have helped me understand more about what my audience would enjoy to watch and how many people actually had a full understanding of what ‘Social Realism’ is.


Proof?


Conclusion In conclusion, my results show that a large number of

my audience was not familiar with the genre of social realism films and didn’t have a immense understanding of what it actually meant. However, from the results of my questionnaires it shows that most of my audience was familiar with social realism films as they have watched them, not knowing they were related to the social realism genre.

In my own opinion I think social realism films should be more noticed by the public, as they do not get a lot of attention. Also, the reason why I think social realism films are so interesting is because they can relate to us and you never know what is going to happen. They are related to real life social issues.


target audience research ii

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