PSYCOGRAPHICSMy target audience is based on the Hip Hop which has the psychographics of living life to the fullest and seeking gratification through partying, driving fancy cars, playing Playstation 3 etc. Therefore, my target audience is the struggler. Also my target audience has facets of the Adventurer as they like parkour, football and water sports. My target audience also likes to go on long holidays to exotic beaches like the ones in L.A., California, Cyprus, Jamaica etc.

Demographics The demographics of my target audience is wearing expensive clothes like Armani jeans with a Ralph Lauren shirt, having stylish hair like patterns on a shaved head or slightly long curly hair etc.

Communication

The form of communication my target audience use is facebook, Blackberry messenger (BBM), Twitter, Face time, Skype, text messaging and calling. They use these expensive devises to communicate with their friends and family as they are rich and have the finances to afford it as they have well paid jobs like models, businessmen, It technicians, young teachers etc.

Hobbies and InterestsThe hobbies and personal interests of my target audience are surfing, parkour and going to concerts. This is what they like doing and they’re interested in Hip Hop music and Hip Hop magazines.

GenderThe gender of my target audience are males and females aged 15 to 25. Most of the males of my target audience are between the age of 15 and 25 which is 20. The females usually have the occupation of a dancer, dance teacher, fashion model etc.