American Marketing AssociationDaran XuHaider TawakaliAnirudh OjhaTin Le

Target Case Competition

Agenda• Problems

• Proposals

• Financial Validation

• Competitors

• Questions

Problems

Disorganized Soft Line

Weak Online Presence

Delayed Checkout

Digital Front Enhancement

Improve client-end user interface

Subscription model

Mobile payment

Utilizing social media influencers

Improve client-end user interface

Customer Specific product recommendations

Highlighted product reviews on website

Integrating Cartwheel features into main apps.

Promoting price-matching

Subscription Model

• REDcard plus: $7.99/month

• Free Shipping

• Exclusive discounts

• First month free with REDcard sign up

• Exclusive holidays offers

• Additional Special gifts

Mobile Payment1.Guests scan the products to be purchased using

smartphone

2.Bill is generated on smartphone

3.Pay using Target app

4.Receipt will be generated on smartphone

5.Show receipt at checkout

Utilizing Social Media Influencers

Social media posts

YouTube review of products

Highlighted user reviews

Purchase link with small discounts

    

Spot Cart

1.Scan products

2.Cart will be ready at checkout

3.Collect cart at checkout

Smart Rack

Smart Rack

An automated sorting system

Increase efficiency

Less work load on employees

Well-organized soft line

Video Mining Filter employees out of traffic count data

Understand shopping patterns of customers.

Measure the impact of marketing promotions and offers

Competition

Mobile Payment

Automated InventorySorting

Physical Store

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$50,000

$100,000

$150,000

$200,000

$250,000

Traditions vs. Innovations

New Method TraditionalFinancia

l Validation