target your print and digital advertising by community · 2020-03-26 · readership profile....
TRANSCRIPT
FINANCIALTax AdvisorsAccounting
Bookkeeping
SHOPPINGNew Stores
SalesPromotions
Deals
HOME SERVICESGeneral Contractors HVAC & Plumbers
ElectriciansInterior Designers
WELLNESSMassage
ChiropracticNaturopathy
HEALTHClinics
Doctors & PhysioPharmacies
BANKING BorrowingPlanningInvesting
UTILITIESGas & Power
Cable Internet Phone
ENTERTAINMENTMovies
ConcertsEvents
DENTALDentist
OrthodontistDentures
FITNESSGyms
BootcampsEquipment
Yoga
PETS Vets
SuppliesGrooming
Walkers
REAL ESTATERealtors
Mortgages Brokers
INSURANCELife & Auto
Home & TravelHealth
CHILDRENSchools & Tutors
ActivitiesDaycare
Babysitters
FOOD GroceriesMarkets
RestaurantsDelivery
RECREATIONCommunity Centre
Ice RinksPlaygrounds
[email protected] | 403-720-0762
TARGET YOUR PRINT AND DIGITAL ADVERTISING BY COMMUNITY
Community Residents Seek CREDIBLE AND TRUSTED BUSINESSES to support their ongoing needs
2
A full service media agency, Great News Media has helped thousands of companies effectively brand, market, and advertise their business, products, and services. Our expertise lies in creating awareness, understanding, and conversion of new customers for your business. Great News Media provides businesses with targeted print advertising campaigns (hyper local community magazines, flyers), digital advertising campaigns (websites, social media, programmatic), video, text, web, branding, and strategy development.
TARGETED AUDIENCE
Advertising in our community newsletter magazines is simple and allows you to manage your budget, optimize your returns, and target your audience by community and demographic readership profile.
TARGETED ONLINE ADVERTISING BY COMMUNITY
Are you struggling to create an online presence for your business? We can help! Online advertising is one of the most effective ways for businesses of all sizes to expand reach and find new customers.
WHO WE ARE
•90% Read their Newsletters, and Value Staying Aware of Community News
•95% of Respondents Believe Community Newsletter Magazines are a Credible Source of Community News
•90% of Respondents Believe Community Newsletter Magazines Strengthen their Connection to the Community
•The Dominant Source for Community News Awareness Remains Community Newsletter Magazines
•There is an Average of 2 readers per household
•There is Implied Trust between Businesses that Advertise in Community Newsletters and Residents
•68% of Community Newsletter Magazine Readers are Female
•Millenial, Gen X, and Baby Boomer readership is evenly distributed
•65% of Respondents are Married or Common Law
•70% of Respondents Own their Homes
•85% of Households have 2 or More Residents
MAGAZINE READERSHIP STATS
3
NENW
SW
NW
SW
SE
TC
AL
CIT
CIT
RL
HMHV
PC
PC
EVTNS NS
KC
EM
SM SM
BD
BWNH
TG
TW TWCHR
HP
TPMPT
HP
WH
RF
BLPD
HS
CRH
EC
RKH
UR MCB
SC
SC
RC
DIS
OR
WC
RP
LV
NGP
GL
PBP PBP
BR
PBP HB
KLCKE
CKECKE
ES
ESES
ES
ES
ES
CBSW
CM
WR
RB
DQ
DQ
LB
CH
WD
LG
AC
FV
QL
EVG
MRMR
MR
SB SB
SV
MLMS
MS
MT
PLNB
WC
DR
DRD
CR
ABMAH
MAH
AB
BT
HHBH
EV
SBK
DW
SCA
WSCP
CP
WS
WSWS WS
SCA
SCA
SH
SBHKGGD
GB
HH
MY
SOUTH WEST COMMUNITIESBR BraesideCB Cedarbrae
CKE Chinook Park, Kelvin Grove, Eagle RidgeCM Canyon MeadowsCP Coach Hill, Patterson Heights, Prominence Point DIS Discovery RidgeEC Eau Claire
ESBel Aire, Britannia, Elbow Park, Elboya, Erlton, Parkhill, Mayfair, Rideau, Roxboro, Windsor Park
EVG Evergreen, Evergreen EstatesGB GlenbrookGD GlendaleGL GlamorganHB HaysboroKG Killarney, GlengarryKL KingslandLV Lakeview, Lakeview Village
MCB Mission, Cliff BungalowMR Millrise, Shawnessy, Shawnee SlopesNGP North Glenmore ParkOR OakridgePBP Palliser, Bayview, Pump HillRC Rosscarrock
RKH Richmond, Knob Hill
RP Rutland Park, Lincoln Park, Sarcee & Currie Barracks
SB Somerset, BridlewoodSCA Strathcona, Aspen Woods, Christie Park
SC Altadore, Garrison Woods, River Park, South Calgary
SH Signal Hill, Sienna Hills, Signal RidgeSBH Springbank HillSV SilveradoSW SouthwoodUR Mount RoyalWS West Spring, Cougar RidgeWC Woodlands, Woodbine
NORTH WEST COMMUNITIESAL Arbour LakeBT Banff TrailBD BeddingtonBW BrentwoodCHR Cambrian Heights, RosemontCIT Citadel, Hawkwood
CRH Crescent Heights EM EdgemontEVT EvanstonHM HamptonsHV Hidden Valley, Hanson RanchHS Hillhurst, SunnysideHP Highland Park, Highwood
HHBH Hounsfield Heights, Briar HillHH Huntington HillsKC Kincora
MTP Mount PleasantMY MontgomeryNH North HavenNS Nolan Hill, Sage HillPC Panorama Hills, Country HillsPD ParkdaleRL RanchlandsSM Sandstone, MacEwanTG Thorncliffe, GreenviewTC TuscanyTP Tuxedo ParkTW Charleswood, Collingwood, Foothill EstatesWH West Hillhurst
SOUTH EAST COMMUNITIESAB Auburn Bay, SetonAC AcadiaCH ChaparralCR CranstonDQ Douglasdale, Douglas Glen, Quarry Park
DRD Deer RidgeDR Deer RunFV FairviewLB Lake Bonavista, Bonavista DownsLG Legacy
MAH Mahogany, CopperfieldML McKenzie Lake, Mountain ParkMS Midnapore, SundanceMT McKenzie TowneNB New BrightonPL ParklandQL Queensland, Diamond CoveRB Riverbend WD WaldenWR Willow Park, Maple Ridge
NEARBY CALGARY COMMUNITIESDW DeWinton, Heritage Pointe, Artesia
EV Elbow Valley, Bragg Creek
SBK Springbank
NORTH EAST COMMUNITIESBL Bridgeland
RF Renfrew
MAP OF OUR 88 COMMUNITY MAGAZINES
Our 88 magazines are delivered
monthly to these Calgary and area
communities
Reaching 22% more households than
“Consumers Choice” (flyers), our community magazines qualify for “Total Points of Call”
(all households) delivery with Canada Post.
4
COLOUR OPTIONS
FULL PAGE
1/2 PAGE
1/4 PAGE
1/8 PAGE
Spot Colour +$50 +$40 +$30 +$20
Full Colour +$100 +$90 +$80 +$70
DISCOUNTS
10% OFF for Booking 3 Insertions 15% OFF for Booking 6 Insertions 20% OFF for Booking 12 Insertions 30% OFF for 100,000+ Households 35% OFF for all 390,000 Households
EXTRAS
+10% Specific Location Fee +15% To Bleed Your Ad to Paper Edge +20% Back Cover Fee $75 Per Hour Design Fee
*All sales are final. | Prices do not include GST. | Discounts do not apply to classifieds or additional costs for colour.
SOUTHWEST COMMUNITY MAGAZINES
The Elbow SceneBel Aire, Britannia, Elbow Park, Elboya, Erlton, Parkhill, Mayfair, Rideau, Roxboro, Windsor Park
ES 8,000
$555 $320 $210 $135 $90 $55The Source (Marda Loop) Altadore, Garrison Woods, River Park,South Calgary SC 8,000
Your Somerset Bridlewood Somerset, Bridlewood SB 7,900
Your Evergreen Evergreen, Evergreen Estates EVG 7,300
$490 $285 $185 $120 $85 $50
Your Millrise Shawnessy Millrise, Shawnessy, Shawnee Slopes MR 6,800
The Gazette Strathcona, Aspen Woods, Christie Park SCA 6,800
Your Woodcreek Chronicle Woodlands, Woodbine WC 6,700
Your West Springs, Cougar Ridge West Springs, Cougar Ridge WS 6,100
Your Signal Hill Signal Hill, Sienna Hills, Signal Ridge SH 6,000
The Mission Statement Cliff Bungalow, Mission MCB 5,500
Your Killarney Glengarry Killarney, Glengarry KG 5,100
Your Eau Claire Eau Claire EC 4,900
$425 $245 $160 $105 $80 $47
The Uptown Royal Mount Royal UR 4,800
Your Springbank Hill Springbank Hill SBH 3,900
The Post Rutland Park, Lincoln Park, Sarcee Meadows, Currie RP 3,900
Your Haysboro Horn Haysboro HB 3,800
The Review Richmond, Knob Hill RKH 3,600
Canyon Meadows Chronicle Canyon Meadows CM 3,400
$370 $215 $140 $100 $75 $43
Focus on Glamorgan Glamorgan GL 3,300
Your Glenbrook Globe Glenbrook GB 3,300
The Broadcaster Coach Hill, Patterson Heights, Prominence Point CP 3,300
North Glenmore Park Connector North Glenmore Park NGP 3,300
Your Lakeview Lakeview, Lakeview Village LV 3,200
PBP Matters Palliser, Bayview, Pump Hill PBP 3,100
CKE News Chinook Park, Kelvin Grove, Eagle Ridge CKE 3,000
Southwood Connects.ca Southwood SW 2,900
Your Kingsland Post Kingsland KL 2,800
Your Silverado Edge Silverado SV 2,600
Your Oakridge Echo Oakridge OR 2,500
The Ridge Review Discovery Ridge DIS 2,400
Braeside Bulletin Braeside BR 2,400
myCedarbrae Cedarbrae CB 2,400
Your Rosscarrock Rosscarrock RC 2,300
Glendale Thumper Glendale, Glendale Meadows GD 1,600 $305 $175 $115 $85 $65 $39
PUBLICATION NAME COMMUNITIES SERVED MAP HOUSE HOLDS
FULL PAGE
1/2 PAGE
1/4 PAGE
1/8 PAGE
CLASSIFIED
DISP TEXT
COMMUNITY NEWSLETTER MAGAZINES ADVERTISING RATES BY PUBLICATION
PRICES LISTED ARE PER MAGAZINE, PER MONTH
5
PUBLICATION NAME COMMUNITIES SERVED MAP HOUSE HOLDS
FULL PAGE
1/2 PAGE
1/4 PAGE
1/8 PAGE
CLASSIFIED
DISP TEXT
COMMUNITY NEWSLETTER MAGAZINES ADVERTISING RATES BY PUBLICATION
SOUTHEAST COMMUNITY MAGAZINESSoutheast Life Mahogany, Copperfield MAH 8,800
$555 $320 $210 $135 $90 $55Your McKenzie Towne McKenzie Towne MT 7,500Cranversations Cranston CR 6,900
$490 $285 $185 $120 $85 $50
Mid-Sun Messages Midnapore, Sundance MS 6,500Down by the Bay Auburn Bay, Seton AB 6,400Lake Bonavista Bugle Lake Bonavista, Bonavista Downs LB 5,600Hello Acadia Acadia AC 5,600Your Douglas Quarry Douglasdale, Douglas Glen, Quarry Park DQ 5,500The McKenzie Lake Gazette McKenzie Lake, Mountain Park ML 5,200Your Chaparral TrailBlazer Chaparral CH 4,600
$425 $245 $160 $105 $80 $47The Riverbend Review Riverbend RB 4,400Your Willow Park Maple Ridge Willow Park, Maple Ridge WR 4,200Your New Brighton Buzz New Brighton NB 3,800The Deer Ridge Journal Deer Ridge DRD 3,600Your Deer Run Villager Deer Run DR 3,400
$370 $215 $140 $100 $75 $43Our Legacy Legacy LG 3,100Parkland News Parkland PL 3,000Queensland Diamond Cove Crier Queensland, Diamond Cove QL 2,800Fairview in Focus Fairview FV 2,400Walden Life Walden WD 1,900 $305 $175 $115 $85 $60 $39
PRICES LISTED ARE PER MAGAZINE, PER MONTH
NORTHEAST COMMUNITY MAGAZINESBridgeland Bridgeland, Riverside BL 5,600 $490 $285 $185 $120 $85 $50Renfrew Reflections Renfrew RF 3,400 $370 $215 $140 $100 $75 $43
PRICES LISTED ARE PER MAGAZINE, PER MONTH
NEARBY COMMUNITY MAGAZINESYour DeWinton DeWinton, Heritage Pointe DW 3,700 $425 $245 $160 $105 $80 $47Your Elbow Valley View Elbow Valley, Bragg Creek EV 3,000
$370 $215 $140 $100 $75 $43Your Springbank Springbank SBK 2,600
PRICES LISTED ARE PER MAGAZINE, PER MONTH
NORTHWEST COMMUNITY MAGAZINESYour Panorama Country Hills Panorama Hills, Country Hills PC 10,000 $620 $360 $235 $150 $100 $60Hillhurst Sunnyside Voice Hillhurst, Sunnyside HS 7,500 $555 $320 $210 $135 $90 $55Thorncliffe Greenview Horizon Thorncliffe, Greenview TG 7,200
$490 $285 $185 $120 $85 $50
Your Citadel Hawkwood Citadel, Hawkwood CIT 7,100Your Tuscany Tuscany TC 6,700Inside Edgemont Edgemont EM 6,000Huntington Hills Honker Huntington Hills HH 5,800Your Evanston Evanston EVT 5,600The Crescent View Crescent Heights CRH 5,400Your Beddington Banner Beddington BD 4,800
$425 $245 $160 $105 $80 $47
Your Arbour Lake Arbour Lake AL 4,700Your Nolan Hill Sage Hill Nolan Hill, Sage Hill NS 4,600Your Brentwood Bugle Brentwood BW 4,500Your Sandstone MacEwan Sandstone, MacEwan SM 4,500Your Highland Park Highwood Highland Park, Highwood HP 4,200Hidden Valley Hanson Ranch Hidden Valley, Hanson Ranch HV 3,900Mount Pleasant Pulse Mount Pleasant MTP 3,800Your West Hillhurst Warbler West Hillhurst WH 3,700Triwood Trumpet Charleswood, Collingwood, Foothill Estates TW 3,400
$370 $215 $140 $100 $75 $43
The Ranchlands Roundup Ranchlands RL 3,400Tuxedo Park Gazette Tuxedo Park TP 3,400Montgomery Messenger Montgomery MY 2,900Kincora News Kincora KC 2,700Your Hamptons Hamptons HM 2,500Your Banff Trail Howler Banff Trail BT 2,100Cambrian Heights Rosemont Chronicle Cambrian Heights, Rosemont CHR 2,000Hounsfield Heights Briar Hill Beacon Hounsfield Heights, Briar Hill HHBH 1,800
$305 $175 $115 $85 $65 $39Your North Haven North Haven NH 1,600Your Parkdale Parkdale PD 1,100
PRICES LISTED ARE PER MAGAZINE, PER MONTH
6
1/2 HORIZONTAL + BLEED
FINAL SIZE 6.875 in x 4 in
SAFE AREA 6.375 in x 3.5 in
BLEED AREA7.125 in x 4.25 in
1/2 VERTICAL + BLEED
FINAL SIZE 3.35 x 8.25 in
SAFE AREA 2.5 x 7.42 in
BLEED AREA3.6 x 8.5
FULL PAGE + BLEED
FINAL SIZE 6.875 in x 8.25 in
SAFE AREA 6.375 in x 7.75 in
BLEED AREA7.125 in x 8.5 in
1/2 PAGE HORIZONTAL
FINAL SIZE 6 in x 3.625 in
SAFE AREA 5.5 in x 3.125 in
1/2 PAGE VERTICAL
FINAL SIZE 2.875 in x 7.5 in
SAFE AREA 2.375 in x 7 in
FULL PAGE
FINAL SIZE 6 in x 7.5 in
SAFE AREA 5.5 in x 7 in
1/4 PAGE VERTICAL
FINAL SIZE 2.875 in x 3.625 in
SAFE AREA 2.375 in x 3.125 in
1/8 PAGE HORIZONTAL
FINAL SIZE 2.875 in x 1.69 in
SAFE AREA 2.375 in x 1.19 in
1/4 PAGE HORIZONTAL
FINAL SIZE 6 in x 1.69 in
SAFE AREA 5.5 in x 1.19 in
BUSINESS CLASSIFIED EXAMPLE
YOUR HEADER HERE: A brief description of your business and/or services. Classifieds are max 50 words. Make sure to include your contact information. Please do not use bolding, italics, capitals, or ampersands in the body of the ad. If you have any questions, please email [email protected] or call 403-720-0762
DISPLAY CLASSIFIEDS
FINAL SIZE 2.52 in x 1.1 in
SAFE AREA 2.2 in x .75 in
PRINT ADVERTISING SPECIFICATIONSAD SIZES + PRINTING SPECS
7
Bleed Area:The excess area of the ad or insert that “bleeds” off the page. It must exceed the final size to ensure artwork is the required paper size for customer supplied inserts.
Trim Area/Final Size:Real size of the ad (for non-bleed), or where the page/insert itself will be folded/cut. We kindly ask that you leave plenty of room on the inside margin all around.
Safe Area:Area containing your text and image elements. We ask that you leave at least a quarter inch of inside margin all around, to ensure all your graphics will be seen and don’t get cut off.
PRINT TERMINOLOGY
Description:
All inserts are full page,
double-sided, and folded
into the centre of our
newsletters. Only one
insert per newsletter
is allowed.
Note:
Great News Media
reserves the right to
reject customer-supplied
inserts if they have been
folded, are not designed
to spec, or have been
printed on paper that
won’t run through our
machines.
Great News Media
requires that a digital
and a printed sample be
provided in advance of
our production deadline.
Call 403-720-0762
for pricing
LEGAL SIZE INSERTS
BLEED AREA14.75 in x 9.25 in
TRIM AREA 13.75 in x 8.25 in
SAFE AREA 12.75 in x 7.25 in
FINAL FOLD SIZE 6.875 in x 8.25 in
LETTER SIZE INSERTS
BLEED AREA12 in x 9.25 in
TRIM AREA 10.75 in x 8.25 in
SAFE AREA 9.75 in x 7.25 in
FINAL FOLD SIZE 6.875 in x 8.25 in
FLYER INSERT SPECIFICATIONS SIZES + PRINTING SPECS
8
•The customer is responsible for providing written email notification to Great News Media for any booking changes, ad changes, or cancellations to the scheduled advertising copy at least 30 days prior to the publication date, otherwise Great News Media reserves the right to run booked advertising as is. Phone calls or voicemails will not be accepted as confirmation for cancellations.
•Great News Media reserves the right to run previous ads if we do not receive ad changes from the customer at least 30 days before the publication date. In the event that this happens, we will choose the most appropriate previously ran ad for the current booking (for example, we would choose a more generic ad if possible).
•Great News Media reserves the right to place advertisements in any location within the magazine, unless otherwise specified by the customer. Specific locations and prime locations are subject to availability, and are not guaranteed unless paid for.
•For all advertising that is cancelled once the work has been completed such as account set-up, quote, booking, ad design, ad proof a minimum cancellation fee of $35.00 will apply.
•Great News Media Community Newsletter Magazines reserves the right to run booked advertising as is, in the event of failure to provide approval of the proof copy within 24 hours of receipt of the proof copy. All other companies under Great News Media must have proofs approved by email before work can begin.
•Great News Media does not guarantee specific delivery dates.
•Great News Media is not responsible for late deliveries caused by service disruptions at Canada Post.
•In the event of paper supply disruptions, shortages, and/or price increases, Great News Media reserves the right to substitute other paper products to manufacture its magazines.
•Visa/MasterCard accepted. If paying by cheque, a valid credit card must be on file and will be used if payment is not received within 30 days of invoice date.
•$25.00 NSF Fee will be charged for any NSF cheques.
•Prices do not include GST. Prices are subject to change. All sales are final.
•Discounts do not apply to business classifieds, spot colour or full colour options.
•Due to variations with paper type and other factors, Great News Media does not guarantee that printed ad colors will match ad proof colours.
•If errors, omissions, or colour variations occur in your print advertising, we will provide a discount on future advertising bookings (on a per case basis).
•The Editorial Department reserves the right to edit submissions for content, length, grammar, and spelling mistakes.
•Early termination of any written agreement must be made in writing 30 days prior to the publication date and will be subject to a fee equal to the dollar amount of the difference between the discount that is applicable to the actual advertising term vs. the discount received for the booking.
PRINTING PROCESSSheet Offset
BINDING METHOD Saddle Stitched
LINE SCREEN 175 lpi
MAX DENSITY 4 colour: 290%
PRINT SPECS All colours must be CMYK Process, no RGB, no spot inks. All transparencies must be flattened.All fonts must be outlined and/or embedded.All images must be at least 300 dpi
APPROVED FILE TYPESAll ad materials must be a minimum resolution of 300 dpi or higher, in one of the following formats:
PDF | JPG | TIFF | EPS | PSD
ADVERTISING DEADLINESPlease note that both our advertising and editorial submission deadlines are always the 1st of the previous month (e.g. July 1st for an August issue). Any content provided after this date cannot be guaranteed space.
DIGITAL FILE SUBMISSIONSPlease submit print ready advertising files via email if they are smaller than 8 megabytes. For larger files or for ad design services, please contact one of our sales representatives at 403-720-0762 or e-mail [email protected]
TERMS AND CONDITIONS