targeted display case studies
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TRANSCRIPT
Targeted “… it just works”
Jim ThompsonWorldnowSVP Local Sales@jtpush2
Targeting Options
What is ?
It’s about delivering your advertiser’s message to the right local user
Geography: Target users by market or zip code Context: Target users viewing relevant contentBehavior: Target users based on their interestsDemographic: Target users based on age, gender, income …Retarget: Target users who visited advertiser’s website
1. Tapping out-of-market B2B dollars2. Targeting local travelers3. Locating brand enthusiasts
Local Media Case Studies
Opportunity:
Clean energy building
solutions company
Wants to reach
construction decision
makers in multiple
markets
Case Study: Tap out-of-market B2B dollars
Kansas City
Meredith Broadcasting
Case Study: Tap out-of-market B2B dollars
Customized Recommendation 3-markets – Chicago, Dallas, Miami
Decision makers, business owners
B2B, construction, energy, real estate
Campaign commitment $125K+
Why it worked for advertiser
“Architects and building managers are the
decision makers that we needed to get in front of
and Worldnow Targeted has allowed us to do that.”
-- Derbigum Marketing Manager
Opportunity:
Raise awareness
about expanded flight
options
Seeking in-market
travelers
Case Study: Targeting local travelers
Cedar Rapids-Waterloo-Iowa City- Dubuque
Quincy Broadcasting
Case Study: Targeting local travelers
Customized Recommendation Focus on local market only
Users w/ travel interest, viewing travel content
Campaign commitment $36K, 12 months
Why it worked for advertiser
“The client uses Worldnow Targeted to gain a competitive edge over other airports in the area … by developing a strong local presence.”
-- Abbie Vandenakker, Digital Sales Specialist, KWWL
Opportunity:
Promote sales events
Seeking Harley-
Davidson enthusiasts
in and out of market
Case Study: Seeking brand enthusiasts
Las Vegas
Meredith Broadcasting
Case Study: Seeking brand enthusiasts
Customized Recommendation Las Vegas market
Male, motorcycle, automotive, Harley-Davidson
Remarketing enabled in and out of market
Campaign commitment $10K
Why it worked for advertiser
“Advertiser directly credited the sale of at least one motorcycle to the Targeted program and has renewed twice since the original campaign.”
-- Holly Spoor, Digital Sales Manager, KVVU
Multi-category application
HVACLegal
Luxury GoodsNon-Profit
Restaurant/CateringSports
EducationFinancialFurnitureGambling
HealthHotel
More information:
Jim Thompson | @jtpush2
212.389.5197
Lori Morgan
502.412.0434