Targeted Logo Project

Target Market

• Is an audience segment a company seeks to reach with its advertising and promotion campaign

• Such as teens, women over 30, yuppies, etc.

• Font choice, colors, artwork, and design style are crucial

Target Market

• Who is Rolls Royce trying to target?• Who is Toys For Tots trying to target?

Target Market

• Can you imagine if these two companies mixed up their target markets?

Examples• Business –- Fender Guitars• Service – Guitar Manufacturer• Target Market – Rock musicians,

alternative, ages 18-25

Examples

• Is it simple?• Bold? • Easy to Read?• Work well in

various sizes?• Appropriate for the

business?• Distinctive?

Examples• Business –- Emerson, Lake, Palmer

Attorneys at Law• Service – Divorce, copyright, etc.• Target Market – Males & females, 25-

50, upper class

Examples

• Is it simple?• Bold? • Easy to Read?• Work well in

various sizes?• Appropriate for the

business?• Distinctive?

Examples• Business –- Fifi’s Flowers & Fancy• Service – Florist, home goods• Target Market – Females 25-50,

romantic

Examples

• Is it simple?• Bold? • Easy to Read?• Work well in

various sizes?• Appropriate for the

business?• Distinctive?

Who is the Target Market?

Who is the Target Market?

Logo Redesign

A company is ready to change their current brand identity and has come to you to design a new logo for them.

Successful Logo Redesign

50 Stunning Examples of a Great Redesign

Rebrand 100 Global Awards Showcase

Unsuccessful Logo Redesign

Gap’s Rebranding Fail: 4 Lessons

Gap’s Rebranding Nightmare

Options

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Logo Redesign Process

• Remember this is not a logo for YOU

• This logo is for THE COMPANY.

• Anatomy of a Design• Step-by-Step Logo• Before & After—Desig

n it yourself!• Design Inside

Tips and Tricks

Text to Objects

• Type your word, then pick your font.• Right click on the text and select

Create Outlines.• Right click again, select Ungroup.• Each letter is now an independent

object that can be moved and edited on its own.

Dingbat Fonts to Objects

• Also works with dingbat fonts.• To see all characters associated with

a font, go to the Type menu and choose Glyphs.

• Follow same steps as Text to Objects. Create Outlines and Ungroup.

Dingbat Fonts to Objects

• Then Right click again and select Release Compound Path

• With all items, select apply Default Fill & Stroke

Symbols to Objects• Insert your symbol using the Symbol

palette and the Symbol Sprayer Tool.• Right click on the symbol and select

Break Link to Symbol.• Right click again, select Ungroup.• Each path is now an independent

object that can be moved and edited on its own.

Editing Clip Art from Word• Open a blank word document. Search

for clip art for your company.• Insert the clip art into the document.

Copy it.• Paste it into Illustrator. It will be

inserted as a grouped object.• Ungroup the object and edit as

necessary.

Web Resources

Graphics Websites• Additional sites for vector graphics

– http://colorburned.com/freebies/– http://vector4free.com– http://dryicons.com/free-graphics/– http://www.vecteezy.com/

• If used, remember to cite sources• Be creative and adapt, change, and

make the graphics your own. Don’t just copy and paste!

Logo Inspiration• http://logopond.com/• http://www.lo8os.com/• http://www.logosauce.com/• http://logolounge.com• http://www.brandsoftheworld.com/• http://www.faveup.com/• http://logoorange.com/

You’ve been hired!

A company is ready to change their current brand identity and has come to you to design a new logo for them.

Client Specifications

• You must design a variety of logos for the client to choose from.

• The company name must be a significant part of each of the logos.

• The design must appeal to the company’s target market.

Client Specifications

• Do not include a slogan, or any other additional wording, as part of your design.

• The new logos must be different from the original.

Citations