targeting audience on digital media
TRANSCRIPT
Ways to reach potential buyers
Ways to reach potential buyers
Ways to reach potential buyers
Brain Shake: In how many ways can you reach potential buyers today?
Repeat: Explosion in ways to reach buyers
Message: The rise of online persuasion
Targeting Audience on Digital Media
SEO Paid Adverts.
Content Marketing
Email Marketing
Referral Marketing
Social Media Marketing
Viral Marketing Different Methods to make yourself Discoverable
Different Methods, Channels offers Different ways to Target Audience
2 ways to Target audience
Interest Targeting
Demographics Targeting
Type of content published, consumed or engaged
Personal & Professional Profile specified by the Users
Keywords Tools to Assess Search Interest
Targeting People based on the “Search Queries”
Interest Targeting
Exercise
• Search “Digital Marketing” using the following tools
– Google Keyword Suggestion Tool – Search Volume Analysis • http://bit.ly/kw-tool
– Google Trends - Focus on growing trends • http://www.google.com/trends
– Soovle - Get trends across platforms • http://soovle.com
Interest Targeting
Tools to Understand Online Behavior Interest Targeting
Example: Amazon Interest Targeting
Targeting Website users based on Past Behavior
Example: 42inception
Integrating Sales with Users’ Online Behavior
Interest Targeting
Remarketing: Targeting your Visitors Interest Targeting
Targeting Website Visitors on other website
Remarketing Example: ClearTrip.com Interest Targeting
Remarketing Example: ClearTrip.com Interest Targeting
Targeting Website Visitors on Facebook
Retargeting Visitors on Facebook
Interest Targeting
Targeting Existing Contacts through FB Ads
Interest Targeting
Targeting engaging audience of FB Page
Interest Targeting
Target Fans of Particular Pages
Interest Targeting
Targeting FB Users based on Participation
Interest Targeting
Target Facebook Users based on Profile
Interest Targeting
Hashtag Targeting through Twitter Ads
Interest Targeting
Targeting Influencers through #tag Targeting Influencers around an Interest
http://www.tweetarchivist.com
Discovering Influencers on Twitters Targeting Influencers of a #Tags
http://tweetreach.com
Discovering Influencers through Klout
Targeting Influencers for a given Interest
Demographics Targeting on Facebook
• Location
• Age
• Sexual orientation, Marital Status & Language
• Education & Workplace
• Friends of connections on your presence
Demographic Targeting
Facebook Location Targeting
Demographic Targeting
Age Targeting
Demographic Targeting
Education Targeting
Demographic Targeting
Sexual orientation, Marital Status & Language
Demographic Targeting
Workplace Targeting
Demographic Targeting
Exercise – Targeting Users on FB
• Requirements: – You are running a campaign for a fortune
500 company to target married Women techies in India with child older than 16 years
• Steps to find Solution: – Go to
https://www.facebook.com/ads/create/
– Keep destination URL as http://xyz.com
– Suggest Targeting options
Professional Profile Targeting on LinkedIn
Demographic Targeting
Summary
Interest Targeting
Demographics Targeting
Type of content published, consumed or engaged
Personal & Professional Profile specified by the Users