targeting your audience and google - wood street presentation to visit montgomery
TRANSCRIPT
Targeting Your Audience AND Google
What we’ll discuss…
• Digital marketing priorities• Content vs. Context• The importance of Utility Content• What code matters to Google• Ways to boost your content and build
rankings
Your Digital Marketing PrioritiesTo identify priorities, look at your target audience …
• Potential Clients• Current Clients• Fans and Cheerleaders
Each of these groups wants something from you.And you want something from them…
Content vs. ContextContent is king? Context is supreme ruler!
• Use language that matters to your audience.• Does your content relate to the rest of your
site?• Does your content matter in the bigger
picture?
Search engines are looking for …what your content means to the user!
Utility ContentHero content your audience devours…
• How-to videos• Thought provoking posts• Tools, references, studies• Problem solving
Utility content makes you a hero to your clients!
Simple On-site SEO…Coding your content makes a difference...
• Title Tags• Heading Tags• META Descriptions
Using tags can still impact your rankings…
Tip – use Google to find keywords
Content IgnitionMake sure your great content is seen, and shared?
• Share your content on social media & directories • Syndicate your content to industry specific blogs• Build a solid fan base by being useful• Promote utility content through paid social
campaigns• Promote your website or blog with AdWords• Share your content with your email newsletter list
Fuel your content’s growth and awareness!
Questions???Contact me/us:
• www.woodstreet.com• [email protected]• @woodstreetweb• @jonmikelbailey• Facebook.com/woodstreetweb• 301.668.5006 x101