targetti - retail

Through light we want to make your brand more successfull

AsiaTARGETTI POULSEN ASIA PTE151 Chin Swee Road #14-13 Manhatten HouseSingapore 169876Tel. 0065 6735 4880Fax 0065 6735 7933 [email protected]

AustraliaTARGETTI POULSEN AUSTRALIA16 Dickson AvenueArtarmon Nsw 2064 - SydneyTel. 0061 2.94376066Fax 0061 [email protected]

AustriaTARGETTI POULSEN AUSTRIA GMBHStadlauerstrasse, 39a1220 WienTel. 0043 1.91401020Fax 0043 [email protected]

Baltic CountriesTARGETTI POULSEN BALTIC Pärnu str.160E11317 Tallinn - EstoniaTel. 00372 6391411Fax 00372 [email protected]

CroatiaTARGETTI POULSEN CROATIA Kaptol, 2110000 Zagreb HrvatskaTel. 00385 16593860Fax 00385 [email protected]

DenmarkLOUIS POULSEN LIGHTING A/S Gammel Strand, 28Dk-1202 CopenhagenTel. 0045 70331414Fax 0045 [email protected]

Finland TARGETTI POULSEN FINLAND OY Hämeentie 135 AFin-00560 HelsinkiTel. 00358 9.6226760Fax 00358 [email protected]

France TARGETTI POULSEN FRANCE SA15-16 Rue Des Marronniers94240 L’hay Les RosesTel. 0033 1.45122323Fax 0033 [email protected]

Germany TARGETTI POULSEN GERMANY Kaistraße 20D-40221 DüsseldorfTel. 0049 211.732790Fax 0049 211.73279100 [email protected]

GreeceTARGETTI POULSEN GREECEKafkasou 158-16011363 AthensTel. 0030 210.8626141Fax 0030 [email protected]

IndiaTARGETTI POULSEN INDIA21, Bharathiar ColonyAshok Nagar, Chennai - 600083Tamil Nadu, IndiaTel. 0091 44 2471 4078Fax 0091 44 2471 [email protected]

IrelandTARGETTI POULSEN IRELAND1st. Floor, 50City Quay Dublin 2Tel. 00353 1.6770535Fax 00353 [email protected]

ItalyTARGETTI SANKEY S.P.A.Via Pratese, 16450145 Florence - ItalyTel. 0039 055 3791.1Fax 0039 055 [email protected]@[email protected]

JapanTARGETTI POULSEN JAPAN LTD.3F AXIS Bldg. 5-17-1 ROPPONGI,MINATO-KU, TOKYO 106-0032Tel. 0081 3 3586 5341Fax 0081 3 3586 [email protected]

Middle EastTARGETTI POULSEN MIDDLE EASTBldg. No. 5 East, Office No. G03Block AP.O. Box 54744 DubaiTel. 00971 4.6091033Fax 00971 [email protected]

NetherlandsTARGETTI B.V.POSTBUS 26493500 GP UTRECHTTel. 0031 30 2885432 Fax 0031 30 [email protected]

LOUIS POULSEN NETHERLANDS B.VParellaan, 26NL-2132 WS HoofddorpTel. 0031 235650030Fax 0031 [email protected]

New ZealandTARGETTI POULSEN NZ495 Great South Road - PenroseTel. 0064 9.5258142Fax 0064 [email protected]

NorwayTARGETTI POULSEN NORWAY ASLilleakerveien 2, Bygn.E2N-0283 OsloTel. 0047 22.502020Fax 0047 [email protected]

PolandTARGETTI POULSEN POLANDUl. B. Chrobrego 38/4002-479 WarszawaTel. 0048 22.8632530Fax 0048 [email protected]

RussiaTARGETTI POULSEN RUSSIALuzhnetskaya Nab.2/4 blg.16 119270 MoscowTel. 007 495.9538483Fax 007 [email protected]

SpainTARGETTI POULSEN SPAIN S.A.C/Progreso 135/137 Poligono Almeda08940 Cornella De LlobregatTel. 0034 93.4746171Fax 0034 [email protected]

SwedenTARGETTI POULSEN SWEDEN ABGävlegatan 12aBox 23013 S-10435 StockholmTel. 0046 8.4464800Fax 0046 [email protected]

SwitzerlandTARGETTI POULSEN SWITZERLAND AGAlpenstrasse 243006 BernTel. 0041 31.3563030Fax 0041 [email protected]

South AmericaTARGETTI POULSENLATINOAMERICA LTDA.Holguines Trade Center Of. 608 Torre Valle Del Lili Carrera 100 #11-90, CaliTel. 0057 2.3322030Fax 0057 [email protected]

Uk TARGETTI POULSEN UK LTD44, Barwell Business Park Leatherhead Rd.Chessington Surrey Kt9 2nyTel. 0044 208.3974400Fax 0044 208.3974455 [email protected]

U.S.A.TARGETTI POULSEN USA, INC.3260 Meridian ParkwayFort Lauderdale FL 33331Tel. 001 954.3492525Fax 001 [email protected]

Retail Business Unit

TARGETTI SANKEY SpaVia Pratese 164

50145 Florence - Italy

Tel. 0039 055 3791.306/409Fax 0039 055 3791266

[email protected]

TARGETTI POULSEN IN THE WORLD

www.targettipoulsen.com

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Retail challenges

Creating wishes, offering a shopping experience, selling products and turning visitors

into clients are major challenges faced by the retail business. A key role in meeting

them is played by light.

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Alessi Showroom, Paris, France - Photo: Francis Amiand

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Creating wishes

“Will is a product of desire”, Diderot once wrote. When a person approaches a shop

door driven by an induced desire, he or she takes an average of six seconds

to decide whether to enter or not. Light influences

this choice in a fundamental way.

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Barney’s, Las Vegas, NV, USA

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Offering a shopping experience

The key to transforming a retail environment into a brand experience are emotions.

And light is emotion, visual communication, sensory stimulation.

The light we ‘wear’ communicates our identity to others.

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Replay Shop, Berlin, Germany

Selling products

Turning the wish to buy into an act of purchase is a refined psychological game

where light, if well-designed, intervenes by capturing attention,

addressing movements and enhancing the intrinsic value of a product.

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Nespresso Boutique Bar, Moscow, Russia - Architect: Bruno Lufar

Turning visitors into clients

Good lighting generates comfort and a sense of well-being,

creating a space that is a pleasure to be in

and to which people will want to return.

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Yamaha Motor Racing Headquarters, Milan, Italy

Function

Seeing the product in the right light, helping visitors to find their way around the shop

with ease, and gently guiding the client to discover the products on offer are some

of the principal functional aspects we take into consideration when

helping to develop a lighting concept for a retail space.

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ambience

function

design

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Humanic Kaerntnerstrasse, Wien, Austria - Lighting design: Vedder Lichtmanagement

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Function

DEM Shop, Verona, Italy

Galeries Lafayette, Paris, France

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20€ / m2

35€ / m2

50€ / m2

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Lancia Showroom, Turin, Italy - Architect: Gruppo Thema Progetti

Alfa Romeo Showroom, Monza, Italy - Architect: Gruppo Thema Progetti

Fiat Center, Milan, Italy - Architect: Gruppo Thema Progetti

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What is your level of ambition?Thanks to the high performance and aesthetic qualities of our products

we offer competitive solutions in line with your level of ambition.

Attention to the return on investment and to management costs provide

further added value for the client.

Function

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International Hair Clinic, Moscow, Russia - Project: A+I Studio

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Design

Through their function and design, products must communicate

the atmosphere and style of the project. With our massive product design

range as a base, we can optimise any lighting project and thus ensure

that it acquires its own atmosphere and style,

according to the desires of the specifier and the client.

This gives each project its own personality.

ambience

function

design

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Guess Shop, Florence, Italy - Architect: NO STOP Studio

Flexibility is a key aspect of a well-functioning retail space.

Flexibility is a characteristic feature of many families of products

in Targetti Poulsen’s range of catalogues:

products with the same aesthetic and performance characteristics,

developed for different applications and fittable with different optical

systems and accessories to create lighting effects that suit

the requirements of any kind of space and exposition.

Design

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Melo e Grano Shop, Florence, Italy - Architect: Pino Brugellis

Originality should be the key word of any attempt

to present a brand through a retail space.

Originality lies at the heart of the customised solutions created

by Targetti Poulsen for its various projects,

and crucially depends on the expertise of specialists working

at all levels of the Group.

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Design

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Applebar, Moscow, Russia - Project: A+I Studio

Ambience

Lighting is about creating ambience.

Ambience is the atmosphere of a place;

it connects light to the emotions,

feelings or mood a person feels in a space.

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ambience

function

design

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Lancia Showroom, Turin, Italy - Architect: Gruppo Thema Progetti

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Impress and thrill customers with a live-wire environment abuzz with activity

and excitement. Generate comfort and reassure the client

by creating spaces reminiscent of home.

Conjure up the unique and unexpected by blending and mixing products and styles.

Communicate a sense of purity, homogeneity, clarity and singularity

through minimalism. Whatever your merchandising strategy,

Targetti Poulsen can implement it through light.

Ambience

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Nedalny Vostok, Moscow, Russia - Designers: Norihiko Shinia and Riochi Nivata, SuperPotato

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Red Point Café, Milan, Italy

Lagkagehuset Copenhagen, Denmark - Architect: Signe Bindslev Henriksen, arch maa SPACE Architecture & Design Aps - Photo: Anders Sune Berg

Ambience

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The Shop at Tanforan, CA, USA - Architect: Altoon + Porter Architects - Lighting designer: Francis Krane & Associates Inc. - Photo: Frank Domin

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Valmontone Outlet, Rome, Italy

The Commons at Calabasas, CA, USA - Photo: Erhard Pfeiffer

Ambience

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Luxury Mall Maison Mode, Chengdu, China - Architect: Arcabi Associates

Beyond lighting

What distinguishes us is the way we interpret our presence

in the international marketplace.

We work side by side with our clients from the preliminary

needs analysis through to the completion of the project and beyond.

For this reason we rely on highly professional personnel

and a worldwide commercial network – an international Retail Specialist Team

that provides qualified assistance at every stage, including the development

of the lighting concept, on-site installation and staff training.

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- Lighting Concepts

- Lighting Calculations

- Project Layouts

- Rendering & Visuals

- Special Products

- Lighting Control System

- Energy Saving

- Mock-Up Presentation

JVC Versace Boutique, Kuwait City, Kuwait

Being involved as lighting project partners from the very outset

enables us to provide the most distinctive final image.

Thanks to our global and local organisation,

the international Retail Specialist Team can guarantee full respect

of the original concept and the same quality of service anywhere in the world.

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Beyond Lighting

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Light and wallsTo create a pleasing sense of luminosity in an

ambience it is important to light the walls. This is

much more effective and efficient than diffused

direct lighting, and depends on the way in which

we perceive space. Illuminating the walls also

highlights displayed shelf goods. On the other

hand, carefully directed accent lighting is the best

option if you want to emphasize and enhance

products positioned in the centre of the store.

DNNY Showroom, Milan, Italy

Spot

Flood

Flood

Flood + Diffusive Filter

Wide Flood

Flood + Asymmetric Screen

Very Wide Flood

Flood + Blade Filter

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Transforming shop-window goods into objects

of desire requires a carefully judged use of light.

Concentrated beams of white light, appropriately

angled and directed, make the product the

real star of the show. Accessories such as

‘blade of light’ or diffusion filters can be used

to enhance the effect. And to add a touch of

theatricality to the presentation, the background

can be enriched with colour through filters or

transformed into a dynamic stage set by using

lighting systems and digitally controlled luminous

surfaces that make it possible to produce a play

of colour, images, graphics and writing.

Light and shop windows

Moschino Boutique, Milan, Italy

Beyond Lighting

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We assign a dedicated account manager to each

of our clients to ensure all the ordering and delivery

procedures take place in accordance with

the roll-out programme.

Through our international team of retail specialists,

we are in a position to guarantee clients

all the assistance they need during installation.

We provide a user manual containing detailed

information about how to use the lighting equipment

correctly and a maintenance plan covering the whole

lifespan of the store format.

4 5 6Dedicated Account

Managers

Local Assistance

Aiming and Staff Training

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Thanks to our experience in the retail business we have developed specific services

to satisfy client needs in the best possible way.

We work hard to deliver solutions that utilise our clients’ available budget

to best effect, conducting cost analysis for the whole lifecycle of the store format

and devising ad hoc financing packages.

Our experience in the retail lighting sector enables

us to work together with the company and

the professionals involvedto develop a specific lighting concept and then to supply

a lighting plan for every sales point.

On the basis of the store roll-out programme, we

organise stocks of dedicated pre-assembled products

that comply with local norms, in order to reduce delivery

and installation times to a minimum.

1 2 3Lighting Concept

Stocking & Preparation

Budget optimisation

Beyond Lighting

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Designing increasingly efficient and miniaturized optical systems in order to minimize

the consumption of materials and energy. A commitment to devising intelligent

solutions with integrated electronics that make it possible to obtain the quality

and quantity of light required in any given moment.

The development of a wide range of lighting devices employing LED technology.

These are just some of the strategies employed by Targetti Poulsen in adhering

to two fundamental values in the Group’s vision: product quality

and environmental concern.

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Further added valueWe strive to deliver sustainable products for sustainable projects.

The key to success in this is primarily to adopt a product development approach

based on knowledge, technology, innovation and culture.

Our concern for environmental issues in every phase of the production process is

reflected in our commitment to attaining ISO 14001 certification – which has already

been awarded to Louis Poulsen – for all the companies in the Group.

That means taking responsibility for the product for its entire lifecycle, through to final

disposal. We comply fully with the European WEEE directive for the correct disposal

of all waste electrical and electronic equipment.

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Our products and our philosophy of light enable the realisation

of sustainable projects, through a reduction of absorbed electrical energy,

the rationalisation of the number and position of light points and the increase

of the average life of light sources. This reduces shop running costs

for the duration of the store’s activity.

OPERATING COST SAVINGS

GREENSOLUTIONS

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The optimisation of the performance of a piece of lighting equipment is strictly

connected to its light source, which is why Targetti Poulsen has set up, within

the Group, a company devoted exclusively to research in this field.

Duralamp works with the world’s leading lamp manufacturers,

but is also on the market with its own collection of light sources.

These are expressly designed for the retail sector, thereby enabling

our partners to use a unique range of solutions.

Further Added Value

-25%

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Targetti Poulsen Showroom, Rome, Italy

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A partner in creating the “wow” effect Building a brand means constantly renewing the ‘concept’ so as to be different

and ‘unique’, and seducing a consumer’s imagination by offering something

attractive and engaging through multi-sensorial and emotionally

charged environments.

Retail companies look for partners that can give them new ways to accentuate

products and brands. We are a unique lighting company, able to provide

both ‘traditional products’ and innovative technology.

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Partner In Creating The Wow Effect

Office Building, Barcelona, Spain - Project: Sr. Josep Maria Esquius

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Theatricalisation of the sales point is an important tool in modern marketing,

and meshes well with the need to create dynamic, easily modifiable environments.

A number of means can be used to achieve this, including LED digital surfaces

to display images, abstract graphic images and colour changing effects,

and light shows capable of generating interest, creating atmosphere

and emphasising the spatial experience.

Targetti has developed an extensive programme of digitally

controlled lighting systems and surfaces for indoor and outdoor applications

to create dynamic scenarios based on a subtle play of colour changes and images.

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Bwg

Calvin Klein

Corneliani

Daihatsu

Dainese

David Mayer

Diesel

Dolce & Gabbana

Donna Karan

Du Pareil au Même

Ermanno Scervino

Esprit

Ferrari

Fendi

Fiat

Ford

Frette

Gardenia

Geox

Giunti

Givenchy

Hard Rock Café

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Some ofour clients 3 Italia H3G

7 For All Mankind

Adidas

Alfa Romeo

And

Apple

Autogrill

Bagatt

Barney’s

Bassetti

Bata

Benetton

Bestseller

Billa

BNL

Bulgari

Burberry

Boutique Bulgari, Beverly Hills, Los Angeles, CA, USA Ferrari Showroom, Istanbul, Turkey

Calvin Klein Showroom, Bergamo, Italy Just Cavalli Showroom, Milan, Italy

Corneliani Showroom, Florence, Italy Spar, Dublin, Ireland

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Original Marines

Patrizia Pepe

Peugeot

Piquadro

Porsche

Renault

Replay

Safeway

Sephora

Spar

Starbucks

Stefanel

Suzuky

Terranova

Tim

Timberland

Toyota

Versace

Virgin

Volkswagen

Vivienne Westwood

Yamaha

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Harley-Davidson

ING

Just Cavalli

Kartell

Kasanova

Lancia

L’Occitane

Macy’s

Mango

Marionnaud

McDonald’s

Medusa

Mercedes

Miss Sixty

Molteni

Moschino

Motivi

Muji

Musgraves

Natuzzi

Nike

Nissan

Marionnaud Shop, Paris, France Patrizia Pepe Showroom, Bologna, Italy

McCafé, Paris France Tim Shop, Trieste, Italy

Replay Store, Berlin, Germany Baistrocchi Volkswagen Dealership, Parme, Italy

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Kripton Plus Magma GimbleKripton Arc Magma ExtractibleArc KR1Nautilus

RECESSED PROJECTORS

Fiamma Foho Magma

Federal Echos Led

Pianeta Evolution

Evolution Box

PROJECTORS

Sherazade Trail Multistore

LIGHTING SYSTEMS

Kripton Helium CCT Flash CCT HI

RECESSED LUMINAIRES

Evolution-Biquick Profileplus Slim Light

Our Products

light box

Polifemo song nuda

Collage Pendant

Mini Dese Foho Plane

evolution Jumbo baby

enigma 545

Krono

PH artichoke PH 50 PH snowball

PENDANTS

Hall

evolution box Minima new york

slim ikon

Monolite Drag steel

oslo uplight

Q-bo

aj Discus io PH

WALL

icare

eden lineos Py-Quad

sentry

Diogene

Phenix Pyros Dese 67

Q-bo

skot

Heron

ledy Mercure

orbiter

Zagari

Terminal

Morfomatic

OUTDOOR LIGHTING

nautilus

Pyros Concept Floor

Fluolite Kaleidos line system

Mirage

lineos Mercure Magnetic

DYNAMIC AND GRAPHIC LIGHTING

Color Joker my-scenario ToP Chroma Cue

CONTROL SYSTEMS

RetailThrough light we want to make your brand more successfull

AsiaTargeTTi Poulsen asia PTe151 Chin swee road #14-13 Manhatten Housesingapore 169876Tel. 0065 6735 4880Fax 0065 6735 7933 [email protected]

AustraliaTargeTTi Poulsen ausTralia16 Dickson avenueartarmon nsw 2064 - sydneyTel. 0061 2.94376066Fax 0061 [email protected]

AustriaTargeTTi Poulsen ausTria gMbHstadlauerstrasse, 39a1220 WienTel. 0043 1.91401020Fax 0043 [email protected]

Baltic CountriesTargeTTi Poulsen balTiC Pärnu str.160e11317 Tallinn - estoniaTel. 00372 6391411Fax 00372 [email protected]

CroatiaTargeTTi Poulsen CroaTia Kaptol, 2110000 Zagreb HrvatskaTel. 00385 16593860Fax 00385 [email protected]

Denmarklouis Poulsen ligHTing a/s gammel strand, 28Dk-1202 CopenhagenTel. 0045 70331414Fax 0045 [email protected]

Finland TargeTTi Poulsen FinlanD oy Hämeentie 135 aFin-00560 HelsinkiTel. 00358 9.6226760Fax 00358 [email protected]

France TargeTTi Poulsen FranCe sa15-16 rue Des Marronniers94240 l’hay les rosesTel. 0033 1.45122323Fax 0033 [email protected]

Germany TargeTTi Poulsen gerMany Kaistraße 20D-40221 DüsseldorfTel. 0049 211.732790Fax 0049 211.73279100 [email protected]

GreeceTargeTTi Poulsen greeCeKafkasou 158-16011363 athensTel. 0030 210.8626141Fax 0030 [email protected]

IndiaTargeTTi Poulsen inDia21, bharathiar Colonyashok nagar, Chennai - 600083Tamil nadu, indiaTel. 0091 44 2471 4078Fax 0091 44 2471 [email protected]

IrelandTargeTTi Poulsen irelanD1st. Floor, 50City Quay Dublin 2Tel. 00353 1.6770535Fax 00353 [email protected]

ItalyTargeTTi sanKey s.P.a.Via Pratese, 16450145 Florence - italyTel. 0039 055 3791.1Fax 0039 055 [email protected]@[email protected]

JapanTargeTTi Poulsen JaPan lTD.3F aXis bldg. 5-17-1 roPPongi,MinaTo-Ku, ToKyo 106-0032Tel. 0081 3 3586 5341Fax 0081 3 3586 [email protected]

Middle EastTargeTTi Poulsen MiDDle easTbldg. no. 5 east, office no. g03block aP.o. box 54744 DubaiTel. 00971 4.6091033Fax 00971 [email protected]

NetherlandsTargeTTi b.V.PosTbus 26493500 gP uTreCHTTel. 0031 30 2885432 Fax 0031 30 [email protected]

louis Poulsen neTHerlanDs b.VParellaan, 26nl-2132 Ws HoofddorpTel. 0031 235650030Fax 0031 [email protected]

New ZealandTargeTTi Poulsen nZ495 great south road - PenroseTel. 0064 9.5258142Fax 0064 [email protected]

NorwayTargeTTi Poulsen norWay aslilleakerveien 2, bygn.e2n-0283 osloTel. 0047 22.502020Fax 0047 [email protected]

PolandTargeTTi Poulsen PolanDul. b. Chrobrego 38/4002-479 WarszawaTel. 0048 22.8632530Fax 0048 [email protected]

RussiaTargeTTi Poulsen russialuzhnetskaya nab.2/4 blg.16 119270 MoscowTel. 007 495.9538483Fax 007 [email protected]

SpainTargeTTi Poulsen sPain s.a.C/Progreso 135/137 Poligono almeda08940 Cornella De llobregatTel. 0034 93.4746171Fax 0034 [email protected]

SwedenTargeTTi Poulsen sWeDen abgävlegatan 12abox 23013 s-10435 stockholmTel. 0046 8.4464800Fax 0046 [email protected]

SwitzerlandTargeTTi Poulsen sWiTZerlanD agalpenstrasse 243006 bernTel. 0041 31.3563030Fax 0041 [email protected]

South AmericaTargeTTi PoulsenlaTinoaMeriCa lTDa.Holguines Trade Center of. 608 Torre Valle Del lili Carrera 100 #11-90, CaliTel. 0057 2.3322030Fax 0057 [email protected]

Uk TargeTTi Poulsen uK lTD44, barwell business Park leatherhead rd.Chessington surrey Kt9 2nyTel. 0044 208.3974400Fax 0044 208.3974455 [email protected]

U.S.A.TargeTTi Poulsen usa, inC.3260 Meridian ParkwayFort lauderdale Fl 33331Tel. 001 954.3492525Fax 001 [email protected]

Retail Business Unit

TARGETTI SANKEY SpaVia Pratese 164

50145 Florence - italy

Tel. 0039 055 3791.306/409Fax 0039 055 3791266

[email protected]

TARGETTI POULSEN IN ThE WORLD

www.targettipoulsen.com

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targetti - retail

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